At a Glance
- Tasks: Analyse data to shape marketing strategies and drive membership growth.
- Company: Join The Gym Group, the 2nd largest gym business in the UK.
- Benefits: Flexible hybrid work, competitive salary, and a supportive team culture.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make a real impact on marketing decisions and grow your analytical skills.
- Qualifications: 4+ years in analytics, strong SQL and Excel skills, and great communication.
The predicted salary is between 40500 - 49500 £ per year.
Senior Commercial Marketing Analyst - Clapham Junction, United Kingdom
Full Time Role: Senior Commercial Marketing Analyst Location: Hybrid - 3 days per week Clapham Junction
This is a role for an analyst who wants their work to genuinely shape how a major UK business spends its marketing budget and grows its membership base.
As Senior Commercial Marketing Analyst at The Gym Group, you will sit at the heart of our Analytics team and partner directly with Marketing, CRM, Paid Media and Commercial stakeholders to turn data into decisions that matter.
If you enjoy fast-paced environments, thrive on variety, and want to see your analysis directly influence strategy - this is the role for you.
Who we are...
We're not like any other gym company; we are The Gym Group, a place where you can #Be You With Us and perform to your absolute best.
We are successful; by membership we're the 2nd largest gym business in the UK and the 4th largest in Europe.
We hire people with real passion, positivity and enthusiasm which motivates and inspire those around them.
We actively invest in our employees; it's so important to us that our people can thrive in our environment and can make the most of the flexibility and support we offer to all of our teams.
What you'll be doing...
- Conduct deep dives into member and commercial data and present clear insights and recommendations to inform decisions across Commercial and Marketing teams.
- Partner with the CRM team to evaluate campaign performance and A/B test results
- Partner with Web Analytics and Paid Media teams to understand and optimise channel mix, individual channel performance and paid media effectiveness.
- Build dashboards and reports that help stakeholders make better decisions.
- Support customer segmentation and targeting work by analysing behavioural and transactional data.
- Build strong relationships with stakeholders and communicate insight clearly to technical and non-technical audiences.
About you...
You are a commercially minded analyst who enjoys solving business problems with data.
You are curious, structured and confident working with ambiguity.
You can move from detailed analysis to clear recommendations, and you are comfortable influencing stakeholders across Marketing and Commercial teams.
Essential skills and experience
- 4+ years' experience in marketing, commercial or customer analytics.
- Strong SQL and Excel skills - you know how to manipulate data and get to insights independently.
- Experience with data visualisation tools, ideally Power BI.
- Experience analysing marketing performance across CRM and/or paid channels.
- good practical knowledge of A/B testing techniques and customer segmentation
- Proven ability to turn data into meaningful business insight and commercial recommendations.
- Proven stakeholder management skills; able to work directly with business stakeholders at varying levels of seniority, challenge assumptions and translate business questions into clear analytical requirements.
- Meticulous attention to detail and a structured approach to problem-solving.
- A great communicator, able to share complex ideas simply.
- Comfortable working independently and collaboratively in a fast-paced, agile team
Desirable skills and experience
- Experience with Marketing Mix Modelling / econometrics and media effectiveness modelling.
- Experience using Python, R or another analytical programming language.
- Experience with GA4.
- Right to work
You must have permanent right to work in the UK, as we are unable to offer sponsorship for this role.
Need assistance?
If you have a disability or condition that makes it difficult for you to complete your application online please email your cv to or alternatively call the TGG Recruitment team on and someone will be more than happy to support you.
We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment.
We want this to be a match that works for you as much as for us!
*Please note that we may close the application window early if we receive high levels of interest. If you're interested in applying please do so asap!
Your application may be reviewed by an AI tool to help assess your suitability based on the information you provide.
Automated decision-making is never used - every application is reviewed and all decisions, including whether to progress your application, are made exclusively by a member of our recruitment team.
Your data will be handled in accordance with our Privacy Policy and UK GDPR.
If you have any questions about how your information is used, please contact
Senior Commercial Marketing Analyst - Full Time in London employer: The Gym Group
At The Gym Group, we pride ourselves on being more than just a gym; we are a thriving community dedicated to making fitness accessible for everyone. Located on the beautiful Isle of Wight, our supportive work culture fosters personal and professional growth, offering Level 3 Qualified Personal Trainers the opportunity to thrive in a vibrant environment while enjoying competitive benefits and flexible working hours. Join us and be part of a team that values your passion for fitness and commitment to helping others achieve their goals.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial Marketing Analyst - Full Time in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Gym Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Gym Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Gym Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Gym Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Commercial Marketing Analyst - Full Time in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Gym Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Gym Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Gym Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Gym Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Gym Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Gym Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
