CRM Executive in London

Location: Hybrid (3 days per week Clapham Junction, 2 days remote)

Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work! We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging.

What you need to know about us… The Gym Group is not like your average gym! To our members we’re the lowest cost nationwide 24/7 Gym with over 250 gyms and counting! To our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It’s our mission to break down barriers to fitness for all.

We’re #1 in our industry when it comes to our values, our culture and our people. We offer a fantastic place to work in a great working culture. We have been recognised as by The Sunday Times as one of The Best Places to Work which is all down to our great leaders and exceptional teams. We may be one of the leading budget gym chains in the UK but there’s nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and GOLD in wellbeing this year. We’re recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success. Having recently undertaken some huge projects from a digital point of view and our plans are to keep being innovative, creative and agile in all that we do.

About the role... As CRM Executive (Acquisition), you will support the delivery of CRM campaigns and customer journeys that drive gym sign-ups, rejoin activity and new gym openings. Working across email, SMS and push channels, you will help ensure communications are delivered accurately, efficiently and in line with business objectives. While acquisition will be your primary focus, you will also support broader CRM activity across the customer lifecycle. Working closely with CRM Managers and Senior CRM Executives, you will contribute to campaign delivery, reporting and optimisation while developing your CRM, technical and analytical skills.

Key responsibilities...

• Campaign Delivery & Execution
• Build, deploy and support CRM campaigns, automations and customer journeys within Salesforce Marketing Cloud.
• Deliver acquisition-focused CRM activity, ensuring campaigns are executed accurately, on time and to a high standard.
• Support campaign setup, audience selection, testing and deployment across email, SMS and push channels.
• Assist with the launch and optimisation of CRM activity supporting new gym openings, membership growth and rejoin campaigns.
• Quality Assurance & Content
• Carry out quality assurance checks to ensure CRM communications are accurate and error-free, including copy, links, targeting, data and creative.
• Write and edit customer-facing CRM copy that is engaging, relevant and aligned with brand guidelines.
• Support the build and maintenance of email templates and campaign assets using HTML where required.
• Data, Reporting & Optimisation
• Support audience segmentation, data selection and campaign setup using CRM tools and SQL.
• Monitor campaign performance and assist with reporting, analysis and insight generation.
• Contribute to testing and optimisation activity, helping identify opportunities to improve engagement, conversion and campaign effectiveness.
• Collaboration & Continuous Improvement
• Work collaboratively with teams across Marketing, Analytics, Product, Commercial, Pricing and Customer Service to deliver customer-focused communications.
• Support broader CRM projects, initiatives and day-to-day campaign operations across the CRM team.
• Contribute to the ongoing development of CRM processes, best practice and operational efficiency.
• Continuously develop CRM, technical and analytical skills through training, hands-on experience and knowledge sharing.

About you...

• Strong attention to detail with the ability to deliver accurate, high-quality work in a fast-paced environment.
• Excellent organisational and time management skills, with the ability to manage multiple priorities and deadlines.
• Experience working with a CRM platform, ideally Salesforce Marketing Cloud or a similar marketing automation tool.
• Basic understanding of HTML and/or SQL, with a willingness to develop technical CRM skills.
• Strong written communication skills and an interest in creating engaging, conversion-focused customer communications.
• Analytical mindset with an interest in campaign performance, testing and optimisation.
• Comfortable working with customer and campaign data to support targeting, segmentation and reporting.
• Strong interpersonal and stakeholder management skills, with the ability to work effectively across teams.
• Proactive, curious and eager to learn, with a genuine interest in CRM, customer marketing and digital communications.
• Previous experience in a CRM, email marketing, digital marketing or related role would be advantageous.

If you have a disability or condition that makes it difficult for you to complete your application online please email your cv to or alternatively call the TGG Recruitment team and someone will be more than happy to support you. We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that works for you as much as for us!

*Please note that we may close the application window early if we receive high levels of interest. If you're interested in applying please do so asap! Your application may be reviewed by an AI tool to help assess your suitability based on the information you provide. Automated decision-making is never used - every application is reviewed and all decisions, including whether to progress your application, are made exclusively by a member of our recruitment team. Your data will be handled in accordance with our Privacy Policy and UK GDPR. If you have any questions about how your information is used, please contact.