At a Glance
- Tasks: Lead the acquisition programme to grow our donor base and shape fundraising strategy.
- Company: Join The Gurkha Welfare Trust, supporting veterans with a meaningful mission.
- Benefits: Competitive salary, hybrid working, trips to Nepal, and generous leave.
- Other info: Inclusive organisation promoting diversity and offering excellent career development.
- Why this job: Make a real impact while helping Gurkha veterans and their families.
- Qualifications: Experience in individual giving or direct marketing with strong analytical skills.
The predicted salary is between 40000 - 43000 £ per year.
The Gurkha Welfare Trust has supported Gurkha veterans and their families in Nepal for nearly 60 years. Gurkhas have served in the British Army for more than 200 years as soldiers of extraordinary courage and loyalty. When their service ends, we make sure they are not forgotten. We deliver financial aid, medical support, clean water, education and housing through 21 Area Welfare Centres in Nepal and India. Our UK fundraising team is based in Salisbury, and this is a key role within it.
The opportunity
You will lead the Trust's acquisition programme; growing our donor base across direct mail, digital, telephone and mid-value channels. This is not a delivery‑only role. You will shape strategy, manage agency relationships, own the new donor welcome journey, and work closely with the Individual Giving Manager (Stewardship) to ensure every new supporter is set up for a long‑term relationship with us. There is also something this role offers that very few can: the chance to visit Nepal and see, first‑hand, the difference your fundraising makes.
What you will be doing
- Developing and implementing acquisition strategy
- Managing the conversion of one‑off donors to regular givers
- Developing and owning the new donor welcome journey
- Monitoring campaign performance, collaborating with creative agencies, and continually testing and refining to optimise results
- Managing income and expenditure budgets with support from the Head of Fundraising
- Working with the Legacy Administration team on legacy marketing for new and existing donors
- Ensuring all campaigns comply with GDPR, Gift Aid and data protection requirements
What we're looking for
- A proven track record in individual giving or direct marketing; hitting targets, managing budgets, delivering campaigns
- Experience across omnichannel acquisition: mail, digital, telephone
- Strong analytical instincts; you use data to make decisions, not just report on them
- Good creative judgement and confidence working with external agencies
- Solid knowledge of GDPR and Gift Aid in a fundraising context
- A collaborative, can‑do approach and genuine commitment to the cause
What's on offer
- Up to 10% employer pension contribution
- Enhanced maternity and paternity pay
- Trips to Nepal to see the Trust's work first‑hand
- Hybrid working from our Salisbury office
- 25 days annual leave plus Bank Holidays, EAP, free parking
Location Salisbury
Contract Permanent
Deadline Midday, Monday 13 July 2026
We want you to have every opportunity to demonstrate your skills, ability, and potential. Please inform us if you require any assistance or adjustment to help ensure the application process works for you. We are an inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We believe that greater diversity leads to greater results for the charities we work with, and we maintain legal obligations in relation to gender identity, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation, disability and age.
Individual Giving Manager (Acquisition) in Salisbury employer: The Gurkha Welfare Trust
The Gurkha Welfare Trust is an exceptional employer, offering a meaningful role as an Individual Giving Manager in Salisbury, where you can make a tangible impact on the lives of Gurkha veterans and their families. With a strong commitment to employee growth, a collaborative work culture, and unique opportunities such as trips to Nepal to witness the difference your fundraising makes, we ensure that our team feels valued and inspired. Enjoy competitive benefits including enhanced parental leave, a generous pension contribution, and a supportive environment that champions diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Individual Giving Manager (Acquisition) in Salisbury
✨Get Involved Locally
Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by The Gurkha Welfare Trust.
✨Tap into Professional Networks
Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like The Gurkha Welfare Trust.
✨Showcase Your Commitment
When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at The Gurkha Welfare Trust.
✨Utilise Online Platforms
We’re all about making connections, so use platforms like Idealist and CharityJob to hunt for full-time roles. And of course, you should keep an eye on our website for exciting opportunities at The Gurkha Welfare Trust. Apply directly through us to stand out!
We think you need these skills to ace Individual Giving Manager (Acquisition) in Salisbury
Some tips for your application 🫡
Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of The Gurkha Welfare Trust. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.
Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.
Tailor Your Documents to the Role:For a full-time role like Individual Giving Manager (Acquisition), ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.
Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.
How to prepare for a job interview at The Gurkha Welfare Trust
✨Show Your Passion for Social Change
When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of The Gurkha Welfare Trust. Sharing personal stories or insights can really make us stand out.
✨Highlight Project Experience
We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.
✨Familiarity with Relevant Tools and Practices
Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!
