Individual Giving Manager (Acquisition) in Salisbury

The Gurkha Welfare Trust has supported Gurkha veterans and their families in Nepal for nearly 60 years. Gurkhas have served in the British Army for more than 200 years as soldiers of extraordinary courage and loyalty. When their service ends, we make sure they are not forgotten. We deliver financial aid, medical support, clean water, education and housing through 21 Area Welfare Centres in Nepal and India.

The Opportunity

You will lead the Trust’s acquisition programme; growing our donor base across direct mail, digital, telephone and mid‑value channels. This is not a delivery‑only role. You will shape strategy, manage agency relationships, own the new donor welcome journey, and work closely with the Individual Giving Manager (Stewardship) to ensure every new supporter is set up for a long‑term relationship with us.

Responsibilities

• Developing and implementing acquisition strategy
• Delivering integrated multi‑channel campaigns
• Managing the conversion of one‑off donors to regular givers
• Developing and owning the new donor welcome journey
• Monitoring campaign performance, collaborating with creative agencies, and continually testing and refining to optimise results
• Managing income and expenditure budgets with support from the Head of Fundraising
• Working with the Legacy Administration team on legacy marketing for new and existing donors
• Ensuring all campaigns comply with GDPR, Gift Aid and data protection requirements

What we’re looking for

• A proven track record in individual giving or direct marketing; hitting targets, managing budgets, delivering campaigns
• Experience across omnichannel acquisition: mail, digital, telephone
• Strong analytical instincts; you use data to make decisions, not just report on them
• Good creative judgement and confidence working with external agencies
• Solid knowledge of GDPR and Gift Aid in a fundraising context
• A collaborative, can‑do approach and genuine commitment to the cause

What’s on offer

• £40,000 – £43,000 depending on experience
• Up to 10% employer pension contribution
• Enhanced maternity and paternity pay
• Trips to Nepal to see the Trust’s work first‑hand
• Hybrid working from our Salisbury office
• 25 days annual leave plus Bank Holidays, EAP, free parking

We want you to have every opportunity to demonstrate your skills, ability, and potential. Please inform us if you require any assistance or adjustment to help ensure the application process works for you.

Charity People is a forward‑thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.