At a Glance
- Tasks: Create engaging content and manage social media for top brands while building media relationships.
- Company: Join a vibrant marketing team at a leading property brand.
- Benefits: Full-time role with opportunities for creativity and professional growth.
- Other info: Dynamic environment with a focus on innovation and collaboration.
- Why this job: Make your mark in the exciting world of social media and PR.
- Qualifications: Strong writing skills, creativity, and a passion for social media.
The predicted salary is between 25000 - 32000 £ per year.
We are looking for a proactive, creative Social Media and PR Executive to join a dynamic, motivated marketing team working across core brands The Guild and Fine & Country to execute the B2B content strategy.
Key responsibilities:
- Fostering relationships with key media stakeholders
- Research topic ideas, writing and distributing press releases
- Pitching properties to journalists and responding to journalists’ requests
- Checking media monitoring and sharing coverage with the appropriate agents
- Developing engaging, creative, innovative content for scheduled posts, which engage audiences across all social media channels
- Manage the execution of all brands’ social media and blog content calendars
- Strategically manage and optimise brand LinkedIn channels to further B2B prospecting efforts
- Manage and schedule LinkedIn content for senior team members to enhance our brand visibility and prospecting initiatives
- Support the Head of Social Media & Content with client’s social media accounts, including Facebook, Instagram, LinkedIn, YouTube and TikTok
- Project management including taking ownership of the development of key platforms and organic content
- Report on performance of social media channels and identify key areas to improve on lead generation, engagement, reach, traffic to site and increase following
- Keep up to date with any social media trends
- Identify new tools and platform developments to help improve performance across all platforms
- Listen for and respond to conversations about our brands and competitors, and take appropriate action
- Suggest and implement new features to develop brand awareness and lead generation
- Create or brief and manage production of social creative assets such as interactive gifs, static images, photography, graphics and videos
- Project managing video productions, including script writing, presenting, filming, execution and editing
- Ensure all content meets brand standards
- Work closely with internal departments to ensure each team is fully briefed ahead of campaign/promotion launches and ensure any issues arising from activity are quickly addressed
- Liaise on a day-to-day basis with key internal and external customers
- Proof marketing materials for the network both internally and externally
- Editing and proof reading
- Supplying magazine editorial
- Manage the brands’ closed Facebook groups by posting company updates, monitoring requests to join and pending posts, and increase engagement throughout the network
- Liaise with clients to ensure they receive exposure across social media
- Monitor and respond to engagement and direct messages across all social media platforms
- Attend and support client events and industry conferences
Skills, knowledge and experience required:
- Excellent copywriting, communication and presentation skills
- Good organisational skills, with high attention to detail
- A creative, innovative, self-motivated individual
- Excellent Microsoft Word, Excel and PowerPoint skills
- Ability to generate respect and trust from staff and external customers
- Strong team player, but equally good at taking initiative
- Knowledge of the property industry
- Ability to use video conferencing platforms i.e., Teams and Zoom
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing, Public Relations, and Writing/Editing
Social Media and PR Executive in Cardiff employer: The Guild of Property Professionals
Join a vibrant and innovative marketing team as a Social Media and PR Executive, where creativity and proactivity are highly valued. Our supportive work culture fosters collaboration and personal growth, offering opportunities to develop your skills in a dynamic environment. Located in a thriving area, we provide unique advantages such as access to industry events and a network of key media stakeholders, making this an excellent place for meaningful and rewarding employment.
Contact Details:
The Guild of Property Professionals Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and PR Executive in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Guild of Property Professionals and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Guild of Property Professionals are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Guild of Property Professionals on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Guild of Property Professionals. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media and PR Executive in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Guild of Property Professionals. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Guild of Property Professionals:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Guild of Property Professionals’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Guild of Property Professionals
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Guild of Property Professionals will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Guild of Property Professionals, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
