Social Media and PR Executive

We are looking for a proactive, creative Social Media and PR Executive to join a dynamic, motivated marketing team working across core brands The Guild and Fine & Country to execute the B2B content strategy.

Key responsibilities

• Fostering relationships with key media stakeholders
• Research topic ideas, writing and distributing press releases
• Pitching properties to journalists and responding to journalists’ requests
• Checking media monitoring and sharing coverage with the appropriate agents
• Developing engaging, creative, innovative content for scheduled posts, which engage audiences across all social media channels
• Manage the execution of all brands’ social media and blog content calendars
• Strategically manage and optimise brand Linked In channels to further B2B prospecting efforts
• Manage and schedule Linked In content for senior team members to enhance our brand visibility and prospecting initiatives
• Support the Head of Social Media & Content with client’s social media accounts. This includes but is not limited to their Facebook, Instagram, Linked In, You Tube and Tik Tok
• Project management including taking ownership of the development of key platforms and organic content
• Report on performance of social media channels and identify key areas to improve on lead generation, engagement, reach, traffic to site and increase following
• Keep up to date with any social media trends
• Identify new tools and platform developments to help improve performance across all platforms
• Listen for and respond to conversations about our brands and competitors, and take appropriate action
• Suggest and implement new features to develop brand awareness and lead generation
• Create or brief and manage production of social creative assets such as interactive gifs, static images, photography, graphics and videos
• Videos and scripting – project managing video productions, including script writing, presenting, filming, execution and editing
• Ensure all content meets brand standards
• Work closely with internal departments to ensure each team is fully briefed ahead of campaign/promotion launches and ensure any issues arising from activity are quickly addressed
• Liaise on a day-to-day basis with key internal and external customers
• Proof marketing materials for the network both internally and externally
• Editing and proof reading
• Supplying magazine editorial
• Manage the brands’ closed Facebook groups by posting company updates, monitoring requests to join and pending posts, and increase engagement throughout the network
• Liaise with clients to ensure they receive exposure across social media
• Monitor and respond to engagement and direct messages across all social media platforms
• Attend and support client events and industry conferences

Skills, knowledge and experience required

• Excellent copywriting, communication and presentation skills
• Good organisational skills, with high attention to detail
• A creative, innovative, self-motivated individual
• Excellent Microsoft Word, Excel and Power Point skills
• Ability to generate respect and trust from staff and external customers
• Strong team player, but equally good at taking initiative
• Knowledge of the property industry
• Ability to use video conferencing platforms i. e., Teams and Zoom
• Seniority level
• Entry level
• Employment type
• Full-time
• Job function
• Marketing, Public Relations, and Writing/Editing
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