At a Glance
- Tasks: Create impactful marketing campaigns to support people with sight loss.
- Company: Join Guide Dogs, a purpose-driven organisation making a real difference.
- Benefits: Enjoy 26 days annual leave, flexible benefits, and a great pension scheme.
- Other info: Work in a diverse and inclusive environment with excellent career growth opportunities.
- Why this job: Be part of a life-changing mission while developing your marketing skills.
- Qualifications: Experience in direct marketing and project management is essential.
The predicted salary is between 31500 - 38500 £ per year.
Guide Dogs - Be Part of Something Life‑Changing
Come and join us as a self‑motivated and purpose‑driven Single Gifts Campaign Officer and be part of something life‑changing - helping people with sight loss live the life they choose.
As a Single Gifts Campaign Officer at Guide Dogs, you’ll deliver engaging marketing campaigns that inspire supporters to take action and help maximise income across cash appeals, raffles and mid-value giving programmes.
You’ll manage marketing campaigns from planning through to delivery, ensuring activity is delivered on time, within budget and achieves strong results.
The Single Gifts Campaign Officer will be an expert in direct marketing campaign management, copywriting and content development, stakeholder and supplier management, campaign analysis, and delivering multi-channel fundraising activity.
Our Single Gifts Campaign Officers play a huge part in ensuring everything we do enables us to deliver on our purpose and exceed expectations.
For this 12-month FTC you'll be working 35 hours per week, worked 9am - 5pm, Monday to Friday.
We are looking for you to attend the office at least 2 days per week including each Thursday for a team day.
Key Responsibilities
- Manage the overall delivery of campaigns, including both acquisition and retention activity.
Delivering on time, to budget and maximising response and value.
Write briefs for creative, data, response handling and supporter care.
Ensure the approval procedure is adhered to and all necessary stakeholders communicated with.
- Manage non-campaign specific projects as and when required, to time and on budget, including stewardship and retention activity.
- Input into the strategic direction of the Single Gifts plans and make recommendations for improvement of the scheme and processes.
- Conduct regular analysis, including post campaign analysis, producing wrap up reports and making recommendations for campaign improvement.
- Manage suppliers to ensure quality work is delivered, within the defined schedule and at a competitive cost.
- Line manage and work alongside the Single Gifts Campaign Executive on selected projects, supporting their professional development.
- You
You’ll have a proactive and results-focused approach to delivering direct marketing campaigns.
You’ll enjoy working in a fast-paced, multi-channel fundraising environment with a dedicated focus on campaign performance, supporter engagement and continuous improvement, whilst being committed to maximising fundraising income and delivering an exceptional supporter experience.
You’ll act with integrity and honesty in everything you do.
Skills and Competencies
- Demonstrable experience in a direct marketing environment, delivering a variety of projects across a variety of channels simultaneously.
- Experience in managing project spend and working with a number of different internal teams.
- Experience of working with external suppliers.
- Proven understanding of direct marketing principles and techniques, and of briefing and interpreting analysis.
- Some knowledge of print and production.
- Up to date knowledge of PCI, Data Protection Act, Gambling Act 2005, Charity Commission and Institute of Fundraising Good Practice.
We wouldn’t be able to change the lives of people with sight loss without our people.
That’s why it’s important for us to provide a variety of benefits that reward our colleagues in a way that suits them and recognises the hard work and contribution that they make.
- 26 days annual leave. After three years of continuous employment, this increases to 28 days plus bank holidays.
- Real Living Wage Employer
- Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
- The option to buy and sell annual leave
- Discounts and cash-back scheme
- Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
• And lots more!
For high volumes of applications, we reserve the right to close adverts earlier than advertised.
Our Commitment to Diversity and Inclusion
Behind Every Guide Dog Is Someone Like You - We’re passionate about creating an inclusive workplace that celebrates and values diversity.
Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
We don’t want you to ‘fit’ our culture, we want you to enrich it.
Safer recruitment
Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with.
As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years.
If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.
At Guide Dogs, we believe in fair and equitable hiring practices.
A criminal record will not automatically disqualify an applicant from consideration for a position.
Each case will be evaluated individually.
We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.
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Single Gifts Campaign Officer (Marketing Officer) in Reading employer: The Guide Dogs for the Blind Association
The Guide Dogs for the Blind Association is an exceptional employer, offering a supportive work culture that prioritises the wellbeing of both its employees and the dogs in their care. Located in the picturesque Royal Leamington Spa, the National Breeding Centre provides ample opportunities for professional growth and development, alongside generous benefits such as 26 days of annual leave and a flexible benefits pot, making it a rewarding place to work for those passionate about animal welfare.
Contact Details:
The Guide Dogs for the Blind Association Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Single Gifts Campaign Officer (Marketing Officer) in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Guide Dogs for the Blind Association and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Guide Dogs for the Blind Association are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Guide Dogs for the Blind Association on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Guide Dogs for the Blind Association. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Single Gifts Campaign Officer (Marketing Officer) in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Guide Dogs for the Blind Association. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Guide Dogs for the Blind Association:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Guide Dogs for the Blind Association’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Guide Dogs for the Blind Association
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Guide Dogs for the Blind Association will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Guide Dogs for the Blind Association, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
