At a Glance
- Tasks: Lead impactful marketing campaigns to support people with sight loss and enhance their lives.
- Company: Join Guide Dogs, a passionate organisation dedicated to making a difference.
- Benefits: Enjoy 26 days annual leave, flexible benefits, and a great pension scheme.
- Other info: Hybrid role with opportunities for career growth and innovation.
- Why this job: Make a real impact while developing your marketing skills in a supportive environment.
- Qualifications: Experience in direct marketing and strong communication skills are essential.
The predicted salary is between 31885 - 38971 £ per year.
Come and join us as a motivated and thoughtful Legacy Marketing Officer, know internally as Legacy Campaigns Marketing Officer, and be part of something life‑changing - helping people with sight loss live the life they choose.
About the Role
As a Legacy Marketing Officer at Guide Dogs, you’ll manage the implementation of the Legacy marketing campaign programme to increase supporter acquisition, supporter development and stewardship.
The Marketing Officer will be an expert at delivering multi-channel acquisition, retention and stewardship campaigns, using data and insight to drive performance and maximise income.
Our Marketing Officer will play a huge part in ensuring everything we do enables us to deliver on our purpose and exceed expectations.
This is a hybrid role, combining remote and office-based working.
The successful candidate will be expected to work from our Reading Hub for a minimum of one day per week and more frequently as business needs require.
Working hours for this role are Monday to Friday, 10:00am to 5:00pm, although some flexibility can be offered for the right candidate.
Key Responsibilities
- Manage the overall delivery of Legacy prospect recruitment and stewardship campaigns across all marketing channels including, but not limited to, direct mail, paid social and digital, broadcast (DRTV and radio), print and telemarketing.
- Work with Legacy Campaign Executive/s to write briefs for creative, data, response handling and supporter care
- Seek innovative new ways to promote the product, enhance supporter experience and acquire new supporters.
- Manage suppliers to ensure quality work is delivered compliantly within the defined schedule and at a competitive cost.
You
You’ll bring a proactive, results-focused approach to delivering multi‑channel fundraising campaigns and driving supporter engagement.
You’ll enjoy working in a collaborative environment with a dedicated focus on campaign performance, innovation and supporter experience, while remaining committed to achieving income targets and organisational goals.
You’ll act with integrity and honesty in everything you do.
Skills and Competencies
- Demonstrable experience in a direct marketing environment, delivering a variety of projects across a variety of channels simultaneously.
- Proven experience of working with external suppliers.
- Proven understanding of direct marketing principles and techniques, and of briefing and interpreting analysis.
- Excellent interpersonal and communication skills.
- Proven creative and analytical skills.
- We wouldn’t be able to change the lives of people with sight loss without our people.
That’s why it’s important for us to provide a variety of benefits that reward our colleagues in a way that suits them and recognises the hard work and contribution that they make.
- 26 days annual leave. After three years of continuous employment, this increases to 28 days plus bank holidays.
- Real Living Wage Employer
- Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
- The option to buy and sell annual leave
- Discounts and cash‑back scheme
- Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
• And lots more!
For high volumes of applications, we reserve the right to close adverts earlier than advertised.
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Marketing Officer in Reading employer: The Guide Dogs for the Blind Association
The Guide Dogs for the Blind Association is an exceptional employer, offering a supportive work culture that prioritises the wellbeing of both its employees and the dogs in their care. Located in the picturesque Royal Leamington Spa, the National Breeding Centre provides ample opportunities for professional growth and development, alongside generous benefits such as 26 days of annual leave and a flexible benefits pot, making it a rewarding place to work for those passionate about animal welfare.
Contact Details:
The Guide Dogs for the Blind Association Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Guide Dogs for the Blind Association and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Guide Dogs for the Blind Association are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Guide Dogs for the Blind Association on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Guide Dogs for the Blind Association. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Guide Dogs for the Blind Association. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Guide Dogs for the Blind Association:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Guide Dogs for the Blind Association’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Guide Dogs for the Blind Association
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Guide Dogs for the Blind Association will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Guide Dogs for the Blind Association, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
