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- Tasks: Analyse digital performance to enhance user experiences for individuals with sight loss.
- Company: Join The Guide Dogs for the Blind Association, a charity dedicated to supporting those with visual impairments.
- Benefits: Enjoy flexible working, generous holidays, and a unique benefits package tailored to your needs.
- Why this job: Make a real impact while collaborating with passionate teams in a supportive environment.
- Qualifications: No specific qualifications required; just a passion for data and user experience.
- Other info: Hybrid working options available; attend the office at least 2 days a week.
The predicted salary is between 28800 - 42000 £ per year.
Join to apply for the Digital Performance Analyst role at The Guide Dogs for the Blind Association
Join to apply for the Digital Performance Analyst role at The Guide Dogs for the Blind Association
The Guide Dogs for the Blind Association provided pay range
This range is provided by The Guide Dogs for the Blind Association. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Are you passionate about using data to drive real change and make a meaningful impact?
As a Digital Performance Analyst, you will play a crucial role in improving digital user journeys for individuals with sight loss. With your expertise in digital analytics and user experience, you will identify trends, uncover opportunities, and drive measurable improvements across key digital platforms, including Google Analytics, Microsoft Clarity, and social media.
You will combine quantitative and qualitative analysis to provide clear, actionable insights through reports and dashboards, using tools like Google Looker Studio. Collaborating closely with Digital Marketing, Digital Content, and Digital Production teams, you will optimise user journeys, support data collection through tracking methods like UTMs and QR codes, offering guidance on best practices to enhance digital engagement and improve the overall user experience.
No two people with sight loss are the same, and none of our people are either. So, we are proud to offer a range of person-centred benefits that can support each member of staff in ways that really mean something to them – and show them how much they mean to us. We offer a flexible benefits package, discounts and cashback scheme, a generous holiday allowance and matched contributory pension scheme to care for our people.
We value in-person collaboration with our teams and support hybrid working arrangements, so you have flexibility to work in a way that’s best for you with options to work from either our Reading or London office. You’ll be working 35 hours per week, worked 9am to 5pm, Monday to Friday. We are looking for you to attend the office at least 2 days per week, the remainder of your week may be spent working from home.
How to apply
Further details on the full role are attached below. When you are ready to apply, submit an online application form via our Careers Page .
If you require any accessibility support to apply, our friendly recruitment team is ready and waiting to help. Call them on 0118 3540345 or drop an email to .
As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. You will also be asked to complete a few job-specific questions as part of this application process, so please be prepared to write your answers to these questions.
If you want to know more about the teams who work at Guide Dogs, you can find it on our Careers Page
Our Commitment to Diversity and Inclusion
Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality.
As a Disability Confident Employer, we are proud, whenever possible, to offer an interview to all candidates that meet our selection criteria, and who indicate they wish their application to be considered under our Disability Confident interview commitment. For more details, visit our careers site.
If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; in addition, we cannot offer visa sponsorship at this time.
Safeguarding
Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.
At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually, taking into account the nature of the offense, its relevance to the role, and the time that has passed since the incident. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.
Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.
For high volumes of applications, we reserve the right to close adverts earlier than advertised.
Seniority level
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Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
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Job function
Information Technology, Analyst, and Marketing
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Industries
Civic and Social Organizations and Non-profit Organizations
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Digital Performance Analyst employer: The Guide Dogs for the Blind Association
Contact Detail:
The Guide Dogs for the Blind Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Analyst
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, such as Google Analytics and Microsoft Clarity. Having hands-on experience or even completing online courses on these platforms can give you a significant edge during interviews.
✨Tip Number 2
Understand the mission of The Guide Dogs for the Blind Association and how your role as a Digital Performance Analyst can contribute to their goals. Being able to articulate this connection will show your genuine interest in the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive improvements in user experience. Think about metrics you've tracked and how your insights led to actionable changes in previous roles.
✨Tip Number 4
Network with current or former employees of The Guide Dogs for the Blind Association through platforms like LinkedIn. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach.
We think you need these skills to ace Digital Performance Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Digital Performance Analyst. Familiarise yourself with key tools mentioned in the job description, such as Google Analytics and Microsoft Clarity, and think about how your experience aligns with these requirements.
Tailor Your CV: Customise your CV to highlight relevant skills and experiences that match the job description. Focus on your analytical skills, experience with digital platforms, and any previous roles where you've improved user journeys or engagement.
Craft a Strong Cover Letter: Write a compelling cover letter that not only outlines your qualifications but also expresses your passion for using data to drive change. Mention specific examples of how you've used analytics to improve user experiences in the past.
Prepare for Job-Specific Questions: As part of the application process, you'll need to answer job-specific questions. Prepare by thinking about scenarios where you've successfully analysed data and made recommendations. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
How to prepare for a job interview at The Guide Dogs for the Blind Association
✨Know Your Tools
Familiarise yourself with the digital analytics tools mentioned in the job description, such as Google Analytics and Microsoft Clarity. Be prepared to discuss how you've used these tools in previous roles to drive insights and improvements.
✨Showcase Your Analytical Skills
Prepare examples of how you've combined quantitative and qualitative analysis in your past work. Highlight specific instances where your insights led to measurable improvements in user experience or engagement.
✨Understand the Mission
Research The Guide Dogs for the Blind Association and understand their mission. Be ready to articulate how your role as a Digital Performance Analyst can contribute to improving the lives of individuals with sight loss.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, think of examples that demonstrate your ability to collaborate effectively. Be ready to discuss how you’ve worked with marketing, content, or production teams in the past.