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- Tasks: Lead strategic planning for customer acquisition across digital channels and manage impactful marketing campaigns.
- Company: Join the Guardian, a diverse organisation committed to fearless journalism and making a difference.
- Benefits: Enjoy 30 days annual leave, private healthcare, and flexible working options.
- Why this job: Be part of a culture that values diversity, creativity, and personal growth in a fast-paced environment.
- Qualifications: Experience in acquisition marketing, strong project management skills, and analytical capabilities required.
- Other info: We support all applicants and offer tools for wellbeing, including yoga classes and a corporate gym membership.
The predicted salary is between 43200 - 72000 £ per year.
Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.
We're now looking for a Senior Growth Manager (Product Acquisitions) to lead strategic planning and execution of acquisition marketing initiatives across our owned digital channels, ensuring alignment with business goals, product priorities, and customer needs.
About the Role
You will be responsible for driving customer acquisition across Guardian apps and premium products through effective campaign and channel management. To achieve this you will:
- Own the development of quarterly and annual acquisition plans, ensuring alignment with business objectives, product priorities, and customer needs.
- Lead the end-to-end delivery of product launches, promotional offers, and new feature rollouts across our owned marketing channels.
- Work closely with Paid Marketing, CRM, Commercial and Product & Engineering teams, to ensure our acquisition activity is data-driven, well-integrated, and continuously optimised for performance.
About You
We're looking for a proactive, strategic thinker with experience in acquisition marketing and cross-functional campaign management. You will bring:
- Proven experience leading strategic planning and delivery of acquisition marketing activity, particularly across owned digital channels.
- Strong project management skills and experience collaborating across teams in a fast-paced environment.
- Solid understanding of conversion rate optimisation, CRM, app store distribution, and paid media integration.
- Analytical capabilities with the ability to interpret data and apply insights to performance optimisation and strategic direction.
- Excellent communication and stakeholder management skills.
- A test-and-learn mindset, with creativity in shaping impactful customer acquisition journeys.
We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.
How to Apply
To apply, please upload your latest CV and a cover letter which outlines why you'd love to take on this role, and why you're a great match for what we're looking for. We appreciate the time taken to prepare each application we receive. We do not use AI-assisted technology to review applications; every application is reviewed by a member of our recruitment team. The closing date for applications is 15th June 2025.
All roles at the Guardian are open for everybody to apply. It is important to us that you feel supported and comfortable throughout your recruitment process, in order to perform your best. Please let us know if there are any changes we could make to help your application, this includes providing documents in accessible formats or personalising the process to better support your needs. Please contact Alice on alice.connor@theguardian.com to discuss further so we can work with you to support you through your application.
Benefits at the Guardian
You'll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days. Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age). We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available.
You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance. We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.
Culture and Wellbeing
We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.
We offer tools to help you prioritise your wellbeing including access to our employee benefits platform. In addition, we also offer free yoga and pilates classes. These run alongside our corporate gym membership and cycle to work scheme. Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.
Learning and Development
We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.
Senior Growth Manager (Product Acquisitions) employer: The Guardian
Contact Detail:
The Guardian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Growth Manager (Product Acquisitions)
✨Tip Number 1
Familiarise yourself with the Guardian's digital products and their unique selling points. Understanding what makes their apps and premium offerings stand out will help you articulate how you can drive customer acquisition effectively.
✨Tip Number 2
Network with current or former employees of the Guardian, especially those in marketing roles. They can provide valuable insights into the company culture and the specific challenges faced in acquisition marketing.
✨Tip Number 3
Stay updated on the latest trends in acquisition marketing and digital channels. Being able to discuss recent developments or successful case studies during your interview will demonstrate your proactive approach and industry knowledge.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to optimise marketing campaigns in the past. This will highlight your ability to align with the role's focus on data-driven decision-making.
We think you need these skills to ace Senior Growth Manager (Product Acquisitions)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in acquisition marketing and cross-functional campaign management. Use specific examples that demonstrate your strategic planning skills and project management capabilities.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the Guardian's mission. Clearly outline why you are a great match for the position by linking your skills and experiences to the job requirements mentioned in the description.
Showcase Analytical Skills: Emphasise your analytical capabilities in both your CV and cover letter. Provide examples of how you've used data to optimise performance and inform strategic decisions in previous roles.
Highlight Communication Skills: Since excellent communication and stakeholder management skills are crucial for this role, include instances where you've successfully collaborated with different teams or managed stakeholders effectively.
How to prepare for a job interview at The Guardian
✨Understand the Role Thoroughly
Before the interview, make sure you have a solid grasp of what the Senior Growth Manager (Product Acquisitions) role entails. Familiarise yourself with acquisition marketing strategies and how they align with business goals. This will help you articulate your relevant experience effectively.
✨Showcase Your Analytical Skills
Given the emphasis on data-driven decision-making in this role, be prepared to discuss specific examples where you've used analytics to optimise campaigns. Highlight your ability to interpret data and apply insights to improve performance.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Share experiences that showcase your project management skills and your ability to collaborate across departments. Emphasise how you’ve successfully led initiatives that involved multiple stakeholders.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and creativity in shaping customer acquisition journeys. Prepare scenarios where you had to think strategically and adapt to challenges, demonstrating your test-and-learn mindset.
