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- Tasks: Lead brand strategy, retention, and e-commerce for a growing womenswear brand.
- Company: Confidential 7-figure UK womenswear brand in a scaling phase.
- Benefits: Fully remote work, competitive day rate, and flexible hours.
- Other info: Join a lean team where your decisions matter and creativity thrives.
- Why this job: Shape a brand's identity and drive customer loyalty in a dynamic environment.
- Qualifications: 5–10 years in senior marketing roles, preferably in DTC fashion.
The predicted salary is between 60000 - 80000 £ per year.
Posted by The Growth Project on behalf of our client, a confidential brand hire. Brand name disclosed at first conversation.
Remote · 4–5 days per week · Reports to Head of Growth
We are a 7-figure UK womenswear brand in a pivotal scaling phase, and we are looking for a Marketing Director to take full ownership of our brand, retention, and e-commerce function. You will work alongside our Head of Growth — who leads performance and paid media — and be the strategic lead on everything the customer experiences outside of the ad. The first email. The site. The unboxing. The reason they come back.
What you will own:
- Brand & creative direction. How we show up across every touchpoint — tone, visual language, campaign concepts, seasonal storytelling. You understand that brand isn’t a logo on a tote; it’s every decision, consistently made.
- Retention (email, SMS, loyalty). Klaviyo flows, campaigns, segmentation, lifecycle. Turning first purchases into second, and second into third.
- E-commerce & site. CVR, product storytelling on-site. Shopify is home.
The first 6 months:
- Rebuilding our retention and CRM programme from the ground up.
- Elevating our brand and creative direction to match where the business is heading.
Everything else can wait. These cannot.
You are:
- 5–10 years in senior marketing roles, with a meaningful chunk in DTC fashion or contemporary womenswear. This isn’t a transferable-skills hire — the category context matters.
- Equal parts brand brain and commercial operator. Fluent in CVR, AOV, LTV and retention cohorts; equally able to brief a shoot.
- A confident decision-maker. We are a lean team, you will be trusted to lead, not managed to.
Tools you will live in:
- Shopify · Klaviyo · GA4 · Figma · Claude and other AI tools (we are genuinely native here, not "experimenting")
The setup:
- Fully remote, worldwide
- Contract / fractional, 4–5 days per week
- Reports to the Head of Growth
- Competitive day rate for the right operator
How to apply:
Apply via LinkedIn with your CV and answer the screening questions. No cover letter required — we would rather see the brands you have shaped.
Marketing Director (Fractional) in Cardiff employer: The Growth Project
Contact Detail:
The Growth Project Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director (Fractional) in Cardiff
✨Tip Number 1
Network like a pro! Reach out to your connections in the fashion industry and let them know you're on the hunt for a Marketing Director role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in brand and retention strategies. Use visuals and data to demonstrate how you've elevated brands and improved customer experiences — this will make you stand out!
✨Tip Number 3
Get social! Engage with the brand's social media channels and share your thoughts on their campaigns. This not only shows your interest but also gives you a chance to showcase your marketing insights and creativity.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to tailor your application to highlight your experience in DTC fashion and how you can help elevate the brand's creative direction.
We think you need these skills to ace Marketing Director (Fractional) in Cardiff
Some tips for your application 🫡
Show Your Brand Savvy: When you're applying, make sure to highlight your experience with brand and creative direction. We want to see how you've shaped brands in the past, so don’t hold back on those juicy details!
Focus on Retention Strategies: Since retention is key for us, share specific examples of how you've rebuilt or improved CRM programmes. We love numbers, so if you can throw in some stats about customer loyalty or engagement, even better!
Be Clear and Concise: Keep your application straightforward. We appreciate clarity, so avoid jargon and get straight to the point about your relevant experience. Remember, we’re looking for someone who can communicate effectively across all touchpoints.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at The Growth Project
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity and values. Understand their tone, visual language, and recent campaigns. This will help you articulate how your vision aligns with theirs and show that you're genuinely interested in their brand.
✨Showcase Your Retention Strategies
Be prepared to discuss specific retention strategies you've implemented in the past. Bring examples of successful Klaviyo flows or loyalty programmes you've developed. This will demonstrate your hands-on experience and ability to rebuild their CRM programme effectively.
✨Familiarise Yourself with Their Tools
Since the role involves using Shopify, Klaviyo, and GA4, make sure you're comfortable discussing these platforms. If you have any unique insights or tips on optimising e-commerce performance, share them during the interview to highlight your expertise.
✨Prepare for Creative Discussions
Expect to talk about brand and creative direction. Think of a few campaign concepts or seasonal storytelling ideas that could elevate their brand. This will showcase your creative thinking and ability to lead brand initiatives right from the start.