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- Tasks: Lead e-commerce strategies and optimise digital performance for a growing D2C brand.
- Company: Dynamic D2C business in the West Midlands with a focus on growth.
- Benefits: Flexible hybrid working, 25 days leave, pension contributions, and employee discounts.
- Why this job: Join a fast-paced environment and make a real impact on customer acquisition and conversion.
- Qualifications: Experience in paid media, email marketing, and Shopify optimisation required.
- Other info: Inclusive workplace committed to diversity and personal development opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Our client is a D2C business based in the West Midlands who are currently recruiting an E-commerce & Digital Manager to take clear ownership of day-to-day DTC performance. You will report to the Director and work closely with the leadership, brand and operations teams. This is an exciting opportunity to join the business at a time of high growth.
We are looking for someone who can:
- Proactively find and acquire customers in a low‑volume, early‑stage context
- Turn performance data into clear actions and priorities
- Run consistent weekly trading and testing
- Own conversion, funnel performance and the on‑site experience
- Make paid media and email work together as joined‑up acquisition and conversion channels
- Learn from performance and develop an effective multi‑channel digital marketing strategy
MAIN ACCOUNTABILITIES
- Trading & Performance (DTC Trading): Run weekly DTC trading: review KPIs, spot issues, set priorities, deliver actions. Turn performance data into clear commercial decisions. Monitor traffic, conversion rate (CVR), CAC/ROAS, AOV and repeat purchase.
- Shopify Website, CRO & Customer Journey: Own Shopify site performance and conversion rate optimisation (CRO). Identify drop‑offs across UX, trust, messaging and checkout funnel. Deliver quick, high‑impact improvements using Shopify apps, heatmaps and on‑site feedback.
- Paid Media & Customer Acquisition (Meta / Google): Hands‑on management of paid social and paid search (Meta Ads, Google Ads or similar). Build, launch and optimise campaigns within agreed budgets (not an oversight‑only role). Test audiences, creatives, offers and messaging with a structured test‑and‑learn approach.
- Email & Lifecycle Marketing (CRM): Own email marketing and lifecycle/CRM activity. Build and optimise automated flows: welcome, browse abandon, cart abandon etc. Improve segmentation, cadence, deliverability and performance.
About you
The ideal candidate will be commercial, curious and hands‑on. You will enjoy moving fast, testing ideas and improving performance in a scaling DTC environment. You’ll bring:
- Proven experience running paid media yourself (Meta/Google or similar)
- Strong email & lifecycle skills (campaigns + automated flows)
- Confidence with Shopify, CRO and on‑site optimisation
- Experience in a small agency or early‑stage DTC brand
- Familiarity with Klaviyo, Ometria (or similar)
- Clear communication and the ability to partner closely with a Founder/Director
Benefits include:
- Hybrid working with flexibility.
- 25 days annual leave plus bank holidays.
- Pension contributions on total earnings.
- Employee discounts
- Employee Assistance Programme.
- Learning and development opportunities.
Equal Opportunities
We’re committed to building a diverse and inclusive workplace and welcome applications from people of all backgrounds and identities. Reasonable adjustments can be made for candidates with accessibility needs throughout the recruitment process. We aim to respond to all applicants where possible. If you haven’t heard from us within two weeks, please assume your application hasn’t been shortlisted. With your permission, we may retain your details for future opportunities.
E-Commerce & Digital Manager in Wolverhampton employer: The Growth Foundation
Contact Detail:
The Growth Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce & Digital Manager in Wolverhampton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in e-commerce and digital marketing. This will help you stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your hands-on experience with paid media and Shopify, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are eager to join our growing team.
We think you need these skills to ace E-Commerce & Digital Manager in Wolverhampton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the E-Commerce & Digital Manager role. Highlight your experience with DTC performance, paid media, and Shopify. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can proactively find and acquire customers. Let us know why you're excited about joining our team during this high-growth phase.
Showcase Your Data Skills: Since the role involves turning performance data into clear actions, make sure to mention any relevant experience you have with KPIs, conversion rates, and customer acquisition strategies. We love candidates who can back up their claims with numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see your application!
How to prepare for a job interview at The Growth Foundation
✨Know Your Numbers
Before the interview, brush up on key performance metrics relevant to e-commerce. Be ready to discuss how you’ve used data to drive decisions in past roles, especially around conversion rates and customer acquisition costs.
✨Showcase Your Hands-On Experience
Prepare examples of your hands-on management of paid media campaigns and email marketing. Highlight specific campaigns you've run, the results achieved, and how you optimised them for better performance.
✨Familiarise Yourself with Shopify
Since this role involves owning Shopify site performance, make sure you’re comfortable discussing your experience with Shopify. Bring examples of how you’ve improved user experience and conversion rates through CRO techniques.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing complex strategies. This role requires close collaboration with leadership, so demonstrating strong communication skills will be key to making a good impression.
