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For Companies At a Glance
- Tasks: Lead social media, create engaging content, and manage paid ad campaigns.
- Company: Join Kulture Training Club, a vibrant fitness hub redefining gym culture in Bristol.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and community engagement.
- Why this job: Be part of a movement that inspires strength and confidence in the fitness community.
- Qualifications: 1-2 years in marketing, strong SEO knowledge, and content creation skills required.
- Other info: Ideal for those passionate about fitness and eager to make an impact.
The predicted salary is between 28800 - 43200 £ per year.
About The Company
Kulture Training Club is a dynamic and inclusive fitness hub in the heart of Bristol and pride themselves on fostering a community-driven environment that celebrates today’s gym culture and promotes health, fitness, and well-being.
Few people have redefined the fitness industry quite like Romane and Lisa Lanceford. As the world’s most followed fitness couple, they’ve built a globally recognised brand that empowers millions to transform their bodies and minds through structured training, nutrition, and mindset coaching.
From launching STRNG, a cutting-edge fitness app, to founding Kulture Training Club, an exclusive gym brand expanding across multiple locations, Romane and Lisa are on a mission to revolutionise the fitness space. Their work isn’t just about workouts, it’s about building a movement that inspires strength, discipline, and confidence.
If you’re passionate about making an impact, thrive in fast-paced environments, and want to be part of a brand shaping the future of fitness, this is your chance.
About The Role
They are looking for a creative and results-driven Marketing Manager with a strong focus on content creation, social media management, SEO, and paid ad campaigns. You will play a key role in building and growing our brand presence across multiple digital channels while ensuring all marketing efforts align with our passion for fitness and community engagement.
Key Responsibilities
Social Media Management
- Oversee day-to-day operations of social media profiles, including Facebook, Instagram, TikTok, and YouTube.
- Schedule, post, and monitor content to maximise engagement and audience growth.
- Respond to comments, messages, and inquiries in a timely and professional manner, fostering strong relationships with followers and members.
Content Creation & Brand Development
- Plan, create, and edit high-quality photo, video, and graphic content tailored for each platform.
- Utilise tools like Canva, Adobe Suite (Photoshop, Premiere Pro), and video editing software to develop engaging and visually appealing content.
- Ensure all content aligns with Kulture Gym’s branding, voice, and marketing objectives.
Videography & Editing
- Capture and edit video footage showcasing gym activities, events, and member success stories.
- Optimise video content for different platforms, ensuring maximum reach and engagement.
SEO & Digital Marketing
- Implement SEO best practices to optimise website content and social media posts, improving search visibility and organic traffic.
- Monitor and analyse keyword trends to enhance content strategy.
Paid Advertising & Performance Tracking
- Plan, execute, and manage paid ad campaigns across Google, Facebook, Instagram, and TikTok.
- Track and analyse campaign performance, making data-driven adjustments to maximise ROI.
- Monitor key metrics such as engagement, conversions, and audience growth to continuously refine marketing strategies.
Strategy & Collaboration
- Work closely with the General Manager and wider team to develop and execute effective marketing strategies.
- Analyse social media and website analytics to optimise campaigns and improve engagement.
- Research competitors and industry trends to keep Kulture Gym at the forefront of fitness marketing.
Community Engagement & Growth
- Actively engage with the gym community to build brand loyalty and create a sense of belonging.
- Stay informed about the latest fitness trends, influencer marketing strategies, and digital content best practices.
- Identify and collaborate with fitness influencers, brand ambassadors, and UGC creators to amplify brand reach.
About You
They are looking for someone who is both strategic and hands-on, with a passion for fitness and a deep understanding of content-driven marketing. You should be comfortable working in a fast-paced, evolving environment and excited about growing a brand that resonates with the fitness community.
- Experience: Minimum 1-2 years in marketing, social media management, content creation, or a similar role.
- SEO Knowledge: Strong understanding of SEO best practices and keyword optimisation.
- Paid Ads Experience: Experience in running and optimising paid campaigns on social and search platforms.
- Content Creation Skills: Proficiency in Canva, Adobe Suite (Photoshop, Premiere Pro), or equivalent tools.
- Videography & Editing: Experience capturing and editing video content for social media.
- Analytical Mindset: Ability to track, measure, and interpret campaign performance and audience engagement.
- Communication Skills: Strong written and verbal communication, with the ability to craft compelling marketing copy.
- Passion for Fitness: A deep interest in fitness and gym culture, with an understanding of what resonates with this audience.
- Team Player: Ability to collaborate with internal teams and external partners to achieve marketing objectives.
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Marketing Manager employer: The Growth Foundation
Contact Detail:
The Growth Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with Kulture Training Club's brand and values. Understanding their community-driven approach and fitness philosophy will help you tailor your conversations and demonstrate your genuine passion for their mission during interviews.
✨Tip Number 2
Showcase your social media skills by engaging with Kulture Training Club's online presence. Comment on their posts, share relevant content, and even create a mock campaign to demonstrate your creativity and understanding of their audience.
✨Tip Number 3
Stay updated on the latest trends in fitness marketing and digital content creation. Being knowledgeable about current industry practices will not only impress during interviews but also show that you're proactive and ready to contribute from day one.
✨Tip Number 4
Network within the fitness community, both online and offline. Attend local fitness events or engage with fitness influencers to build connections that could provide insights or referrals, making you a more attractive candidate for the Marketing Manager role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand Kulture Training Club's mission and values. Highlight your passion for fitness and community engagement in your application to show that you align with their ethos.
Tailor Your CV: Make sure your CV reflects relevant experience in marketing, social media management, and content creation. Use specific examples of past campaigns or projects that demonstrate your skills and achievements in these areas.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your enthusiasm for the role. Mention how your background in fitness and marketing can contribute to Kulture Training Club's growth and community impact.
Showcase Your Skills: If you have experience with tools like Canva or Adobe Suite, mention specific projects where you used these tools effectively. Consider including links to your portfolio or examples of your work, especially any content related to fitness or community engagement.
How to prepare for a job interview at The Growth Foundation
✨Show Your Passion for Fitness
Make sure to express your genuine enthusiasm for fitness and gym culture during the interview. Share personal experiences or stories that highlight your commitment to health and well-being, as this aligns with Kulture Training Club's mission.
✨Demonstrate Your Content Creation Skills
Prepare a portfolio showcasing your previous work in content creation, including social media posts, videos, and graphics. Be ready to discuss the tools you used, such as Canva or Adobe Suite, and how you tailored content for different platforms.
✨Highlight Your Analytical Mindset
Be prepared to discuss how you've tracked and measured campaign performance in past roles. Bring examples of how you've used data to inform your marketing strategies and improve engagement, as this is crucial for the Marketing Manager position.
✨Research Competitors and Trends
Before the interview, take some time to research Kulture Training Club's competitors and current trends in the fitness industry. This will show that you're proactive and knowledgeable, and it will help you contribute valuable insights during the discussion.
