Paid Media Strategist - Tech Agency in London

The role is a hands-on Paid Media Strategist position within a busy paid media / tech agency team, combining strategic planning, campaign management, and performance optimisation to deliver measurable ROAS, customer acquisition, and long-term growth for client portfolios. The role is client-facing and requires a balance of analytical rigour, creative problem solving, and commercial accountability.

Key responsibilities:

• Developing paid media strategies across search, social, display, programmatic, video, and shopping channels aligned to client business objectives and KPIs.
• Planning and executing end-to-end campaign activity: audience targeting, channel allocation, bid and budget management, creative testing, and landing page recommendations.
• Day-to-day campaign management in platforms such as Google Ads, Microsoft Advertising, Meta Ads, DV360, Campaign Manager, and trade desks; implementing tracking and tag management via GTM.
• Optimising performance through structured testing (A/B and multivariate), bid strategies, audience layering, and creative iteration to improve CPA, ROAS, and lifetime value.
• Setting up and maintaining measurement frameworks: conversion tracking, attribution models, UTM tagging, and integration with analytics platforms (GA4, BigQuery or equivalent).
• Producing clear, actionable performance reports and dashboards; extracting insight and presenting regular recommendations to clients and internal stakeholders.
• Collaborating with creative, CRO, and data teams to design high-converting assets, experiment roadmaps, and improved user journeys.
• Managing budgets and pacing across multiple clients and campaigns; forecasting media spend and ensuring efficient use of investment.
• Maintaining strong client relationships: acting as the day-to-day paid media contact, leading meetings, setting expectations, and communicating optimisation plans.
• Keeping up to date with platform changes, privacy and regulatory developments, and emerging formats to propose innovative channel opportunities.

About you:

You are an analytically minded paid media specialist with a track record of planning and delivering performance campaigns in an agency or in-house environment. You combine technical capability with commercial awareness and clear client communication, and you enjoy working in a fast-paced, collaborative team.

We are particularly interested in candidates who can demonstrate the following:

• Hands-on paid media experience at an agency or performance-focused in-house team, managing end-to-end campaigns across multiple channels.
• Proven experience with Google Ads and Meta Ads; familiarity with programmatic platforms and DV360 or similar is highly desirable.
• Strong analytical skills with experience using GA4, spreadsheets, and dashboarding tools to report on performance and drive decision-making.
• Practical knowledge of tracking and measurement: GTM, server-side tracking, attribution concepts, and managing data flows to analytics platforms.
• Commercially focused: able to set media KPIs, manage budgets, forecast outcomes, and recommend optimisations that align to client ROI objectives.
• Excellent communication and stakeholder management skills with experience presenting performance and strategic recommendations to client and senior audiences.
• Curious and test-driven: comfortable designing experiments, interpreting results, and iterating quickly to improve outcomes.
• Organised and collaborative: able to manage multiple client priorities, work with cross-functional teams, and support more junior colleagues.

Why join:

• Work on varied, performance-driven accounts across retail, lead-generation, and direct-response clients at a growth-focused paid media agency.
• Develop technical and strategic expertise across leading ad platforms and measurement technologies.
• Be part of a supportive, multidisciplinary team with opportunities for professional development and progression.
• Competitive salary with benefits and opportunities for performance-related bonuses.
• We welcome applications from candidates of all backgrounds and are committed to creating an inclusive workplace.