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For Companies At a Glance
- Tasks: Lead CRM strategy and execute campaigns for a key client in a dynamic marketing agency.
- Company: Fast-paced marketing agency with a focus on innovation and creativity.
- Benefits: Flexible part-time hours, hybrid work model, and opportunity to make a real impact.
- Why this job: Join a vibrant team and enhance your skills in CRM while driving customer engagement.
- Qualifications: Experience in CRM management and a knack for data-driven marketing strategies.
- Other info: Great opportunity for career growth in a collaborative environment.
The predicted salary is between 30000 - 42000 £ per year.
Location: UK / Hybrid
Level: Interim - Part Time
Overview
We are looking for an experienced, pragmatic and commercially minded Interim CRM Manager to join a fast-paced marketing agency on a temporary basis, 20 - 30 hours per week. This role will lead CRM strategy and execution for one of their key clients. The successful candidate will combine strong technical CRM knowledge with a creative, data‑led approach to customer lifecycle marketing.
Key Responsibilities
- CRM Strategy & Planning: Develop and implement client CRM strategies focused on retention, reactivation and maximising customer lifetime value across email, SMS and owned channels.
- Campaign Execution: Own end‑to‑end campaign planning, build and deployment, including newsletters, lifecycle flows, promotional campaigns, and personalised journeys.
- Segmentation & Personalisation: Design and maintain robust audience segmentation and personalisation logic using behavioural, transactional and lifecycle data to improve engagement and conversion.
- Platform Management: Manage CRM platforms and integrations (ESP, CDP, marketing automation tools) and work closely with engineering and analytics to ensure reliable data flows and campaign deliverability.
- Testing & Optimisation: Lead A/B and multivariate testing to continuously optimise subject lines, creative, send times, frequency and content strategy. Use test results to scale winning approaches.
- Reporting & Insights: Establish clear reporting frameworks and KPIs (revenue per recipient, retention, churn, LTV, deliverability). Translate data into actionable insights and present findings to client stakeholders.
- Cross‑functional Collaboration: Work closely with
Interim CRM Manager in London employer: The Growth Foundation
Contact Detail:
The Growth Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience with CRM. A friendly chat can lead to insider info about job openings that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest CRM trends and tools. Being able to discuss how you can leverage data for customer engagement will definitely impress hiring managers.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by recruiters who are looking for talent like yours.
We think you need these skills to ace Interim CRM Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Interim CRM Manager. Highlight your experience with CRM strategies, campaign execution, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in CRM management and how you can bring that expertise to our team.
Showcase Your Data Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills. Talk about how you've used data to optimise campaigns or improve customer engagement in previous roles. We love numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at The Growth Foundation
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer lifecycle marketing and be ready to discuss how you've successfully implemented CRM strategies in the past. This will show that you're not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Campaign Successes
Prepare specific examples of campaigns you've executed, focusing on your role in planning, building, and deploying them. Highlight any metrics that demonstrate your impact, such as improved engagement rates or increased customer lifetime value. This will help the interviewers see your practical experience in action.
✨Be Data-Driven
Since this role requires a strong focus on data, come prepared to discuss how you've used data to inform your decisions. Talk about your experience with A/B testing and how you've optimised campaigns based on insights. This will illustrate your analytical mindset and ability to drive results.
✨Collaborate Like a Pro
Emphasise your experience working cross-functionally. Be ready to share examples of how you've collaborated with engineering, analytics, or other teams to ensure successful campaign execution. This will demonstrate your ability to work well in a fast-paced environment and contribute to team success.