At a Glance
- Tasks: Lead CRM and lifecycle marketing to create personalised customer experiences.
- Company: Join a premium consumer brand focused on growth and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Exciting chance to build retention strategies from scratch.
- Why this job: Shape the future of customer engagement and loyalty in a dynamic environment.
- Qualifications: Experience in CRM and retention marketing, especially with Klaviyo and Shopify.
The predicted salary is between 60000 - 80000 £ per year.
The Growth Foundation is seeking a Head of Retention to oversee the lifecycle marketing function for a premium consumer brand. This pivotal role will involve owning the CRM and retention strategy while executing personalised customer experiences, managing segmentation, and collaborating with multiple teams to enhance customer engagement and loyalty.
The ideal candidate will have hands-on experience in CRM and retention marketing within a DTC ecommerce setting, particularly with Klaviyo and Shopify. The role offers an exciting opportunity to build retention capabilities from the ground up.
Head of CRM & Lifecycle Marketing in London employer: The Growth Foundation
The Growth Foundation is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about driving customer engagement in the DTC ecommerce space. With a strong emphasis on employee development, we offer numerous growth opportunities and the chance to shape our CRM and retention strategies from the ground up, all while working in a collaborative environment that values creativity and initiative.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM & Lifecycle Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Growth Foundation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Growth Foundation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Growth Foundation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Growth Foundation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRM & Lifecycle Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Growth Foundation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Growth Foundation:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Growth Foundation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Growth Foundation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Growth Foundation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Growth Foundation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
