At a Glance
- Tasks: Lead and execute the CRM and retention strategy for a premium consumer brand.
- Company: Join a dynamic brand at an exciting growth phase.
- Benefits: Opportunity to shape customer engagement and drive long-term growth.
- Other info: Ideal for those looking to step into a leadership role.
- Why this job: Be hands-on in building retention capabilities from the ground up.
- Qualifications: Experience in CRM, retention, and lifecycle marketing within DTC ecommerce.
The predicted salary is between 60000 - 80000 £ per year.
We're partnering with a premium consumer brand that is entering an exciting new phase of growth and is looking for its first Head of Retention to build and lead its lifecycle marketing function. This is a rare opportunity for someone who loves getting hands-on. You'll own the entire retention strategy while also executing it, helping shape how customers engage with the brand across every stage of the journey. You'll be joining at a pivotal moment, with the chance to build retention capabilities from the ground up, influence commercial strategy, and play a key role in driving long-term customer growth.
What you'll be doing:
- Owning the CRM and retention strategy across email and SMS
- Building and optimising customer lifecycle journeys including welcome, abandonment, post-purchase, replenishment and win-back programmes
- Managing and developing Klaviyo flows, campaigns, segmentation, testing and reporting
- Creating personalised customer experiences that increase engagement, loyalty and lifetime value
- Developing customer segmentation strategies and identifying opportunities for growth
- Building reporting frameworks and turning data into actionable insights
- Working closely with Growth, Ecommerce, Brand and Creative teams to deliver a joined-up customer experience
- Exploring loyalty, VIP, subscription and replenishment opportunities
What we're looking for:
- Strong hands-on CRM, Retention or Lifecycle Marketing experience within a DTC ecommerce business
- Advanced Klaviyo experience
- Experience building and optimising retention programmes that drive repeat purchase and customer lifetime value
- Strong commercial awareness and analytical skills
- Comfortable operating strategically while remaining hands-on in delivery
- Experience with Shopify or Shopify Plus
- Excellent stakeholder management and cross-functional collaboration skills
Nice to have:
- Experience within beauty, personal care, wellness, fragrance or another premium consumer brand
- Experience scaling retention within a high-growth DTC business
- SMS marketing experience
- Exposure to loyalty, subscription or VIP programmes
If you're currently a Senior CRM Manager, Retention Lead or Lifecycle Marketing Manager looking for your first Head of role, or an existing Head of Retention who enjoys building from the ground up, we'd love to hear from you.
The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
Head of CRM and Retention in London employer: The Growth Foundation
Join a premium consumer brand at a pivotal moment in its growth journey, where you will have the unique opportunity to shape and lead the CRM and retention strategy from the ground up. With a strong focus on employee development, a collaborative work culture, and the chance to make a significant impact on customer engagement, this role offers a rewarding environment for those passionate about lifecycle marketing. Enjoy the benefits of working in a dynamic team that values innovation and creativity, all while being part of a brand that prioritises diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM and Retention in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Growth Foundation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Growth Foundation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Growth Foundation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Growth Foundation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRM and Retention in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Growth Foundation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Growth Foundation:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Growth Foundation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Growth Foundation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Growth Foundation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Growth Foundation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
