Global eCommerce Manager in London

We're partnering with a well-established fragrance and beauty business with a portfolio of recognised brands sold across the UK and international markets. Following strategic investment in digital commerce, TikTok Shop has been identified as a priority global growth channel. We're looking to appoint a Global TikTok Shop, D2C & CRM Manager to lead and scale TikTok Shop as a core revenue driver, while also owning performance across direct-to-consumer eCommerce and customer relationship management.

The Opportunity

Reporting into the commercial leadership team, you'll be responsible for building and executing a global TikTok Shop strategy, optimising D2C performance and developing CRM programmes that drive retention and lifetime value. This is a commercially focused role combining strategic ownership with hands-on delivery across trading, content, paid social, CRO and lifecycle marketing.

Key responsibilities will include:

• Owning TikTok Shop commercial performance globally - defining growth targets, assortment strategy, pricing and promotional plans across key markets.
• Developing and executing marketplace growth strategies for TikTok Shop including launch plans for new markets and scaling playbooks for top-performing regions.
• Leading major campaign periods and product drops on TikTok Shop and coordinating with global marketing, creative and operations teams to maximise impact.
• Managing performance media and creator partnerships - owning paid social, influencer/creator strategies and in-platform ad spend to drive acquisition and conversion.
• Optimising content and listings for discovery and conversion on TikTok Shop, including short-form creative, product pages and livestream programming.
• Owning D2C eCommerce performance - defining CRO roadmaps, managing merchandising and site experience improvements, and delivering commercial KPIs across global D2C sites.
• Leading CRM and lifecycle strategy - building segmented email, SMS and in-app programmes to increase retention, repeat purchase and customer lifetime value.
• Monitoring performance data and translating insights into actionable recommendations; setting up dashboards and reporting to track revenue, margin and engagement metrics.
• Working cross-functionally with brand, creative, supply chain, operations and regional teams to deliver commercial objectives and ensure a seamless customer experience.
• Setting standards and best practice for TikTok Shop operations globally, including governance, SOPs and vendor/creator management.

About You

We're looking for a commercially-minded eCommerce and social commerce specialist with a proven track record of scaling revenue on platform ecosystems and managing D2C and CRM channels. You'll bring:

• Proven experience growing TikTok Shop or equivalent social commerce channels (or demonstrable success with marketplace or platform-led trading).
• Strong D2C eCommerce experience with hands-on knowledge of CRO, merchandising, product launches and site optimisation.
• CRM and lifecycle expertise - experience building segmented email, SMS and retention programmes that drive measurable uplift in repeat purchase and CLV.
• Paid social and creator partnership experience with the ability to manage media budgets, optimise campaigns and work closely with creators to drive commerce performance.
• Commercial acumen and analytical capability - comfortable interpreting performance data, setting targets and translating insight into prioritised action.
• Experience of international markets and the ability to develop scalable playbooks across multiple regions.
• A proactive, results-driven approach with strong stakeholder management and the ability to balance strategic thinking with operational execution.
• Experience within fragrance, beauty, fashion or wider consumer goods brands would be highly advantageous.

Why Apply?

This is an opportunity to join an ambitious business at a pivotal stage of its digital growth journey. You'll lead the development of a strategically important global channel, working within a collaborative and fast-paced environment that values innovation, accountability and commercial impact. You'll have autonomy to shape strategy while being close to execution across trading, content and CRM. If you're passionate about social commerce, D2C and retention-driven growth, we'd love to hear from you.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.