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- Tasks: Lead content strategy and build a high-performing content engine for a wellness brand.
- Company: Fast-growing wellness and personal care brand with a focus on culture and innovation.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Shape the future of a brand while driving cultural relevance and commercial success.
- Qualifications: Experience in content systems, strategic thinking, and creator collaboration.
- Other info: Join a dynamic team in a fast-paced, innovative environment.
The predicted salary is between 36000 - 60000 £ per year.
About the Company
We are partnered with a high-growth wellness and personal care brand operating at the intersection of culture, performance and purpose. Backed by deep FMCG expertise, they are stocked nationwide, scaling internationally, and entering a pivotal next phase of growth across product innovation, retail expansion and a rapidly accelerating digital and social-first ecosystem.
About the Role
This is a content-led brand leadership role. They are looking for someone to design and run a high-performing content engine that drives organic reach, cultural relevance and commercial impact. You won’t be the person filming or editing - instead, you’ll build the systems, structure and standards that make great content inevitable.
Your core focus will be on:
- Creating a scalable content factory model across social, brand and community channels
- Establishing a strong editorial rhythm and creative operating cadence
- Building and managing a network of creators, freelancers and specialist partners
- Setting the bar for world-class briefing, creative direction and output quality
- Owning content planning, feedback loops and performance insights to continually improve creative effectiveness
Alongside this, you’ll help shape and protect the brand’s creative expression as it scales - evolving tone of voice, humour and visual identity while maintaining consistency across DTC, marketplaces, social platforms and retail environments. You’ll work closely with growth and social teams to ensure content performs both creatively and commercially, and collaborate with a hands-on, TikTok-first social lead who brings the day-to-day content to life.
About You
You’re a content-first brand builder with experience in high-growth, creator-led or DTC environments. You understand how modern brands win attention and turn it into momentum.
- Have deep experience building content systems, not just campaigns
- Know how to brief creators and creatives brilliantly
- Think strategically but are comfortable rolling up your sleeves to build processes from scratch
- Are obsessed with how modern brands earn attention, community and cultural relevance
- Thrive in fast-moving, slightly chaotic scale-up environments
- Care deeply about brand integrity, while pushing for brave, disruptive creative
We would love to respond to every application however due to the volume of applications we receive this isn’t always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
Content Lead in London employer: The Growth Foundation
Contact Detail:
The Growth Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your ability to build content systems. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like the wellness brand we’re partnered with, and express your interest in working with them. It shows initiative!
✨Tip Number 4
Keep it real during interviews! Be prepared to discuss your vision for content strategy and how you can help shape a brand’s creative expression. Authenticity goes a long way in making a lasting impression.
We think you need these skills to ace Content Lead in London
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your love for content shine through! Share examples of how you've built content systems or led creative projects in the past. We want to see your enthusiasm and how it aligns with our brand's mission.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your experience in high-growth environments and your understanding of modern brands. We appreciate when applicants take the time to connect their skills with what we're looking for!
Be Clear and Concise: Keep your application straightforward and to the point. We love a well-structured application that clearly outlines your achievements and how they relate to the role. Avoid fluff – we want to know exactly why you’re the right fit for us!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at The Growth Foundation
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's mission, values, and recent campaigns. Understanding their tone of voice and how they engage with their audience will help you demonstrate your alignment with their vision.
✨Showcase Your Content Systems Knowledge
Be ready to discuss your experience in building content systems rather than just campaigns. Prepare examples of how you've created scalable models that drive engagement and performance, as this is crucial for the role.
✨Prepare Creative Briefs
Think about how you would brief creators and creatives for this brand. Bring a few mock briefs to the interview to showcase your strategic thinking and ability to set clear expectations for high-quality output.
✨Embrace the Fast-Paced Environment
Highlight your adaptability and experience in fast-moving environments. Share specific instances where you've thrived in chaos, demonstrating your ability to maintain brand integrity while pushing for innovative and disruptive ideas.
