At a Glance
- Tasks: Lead growth strategies and optimise performance marketing for a dynamic consumer brand.
- Company: Exciting consumer brand with a focus on beauty and wellness.
- Benefits: Freelance role with potential for permanent position and flexible working.
- Other info: Join a diverse team committed to inclusivity and innovation.
- Why this job: Make an immediate impact in a fast-paced environment and drive real growth.
- Qualifications: Experience in growth marketing, CRM, and ecommerce, preferably in beauty or wellness.
The predicted salary is between 50000 - 60000 £ per year.
A well-established, exciting consumer brand is looking for an experienced Freelance Head of Growth (with potential to go perm) to support the business through a busy trading period. This is a hands-on role with responsibility for performance marketing, CRM and ecommerce growth and would suit someone who can get up to speed quickly and make an immediate impact.
Key responsibilities:
- Lead paid social activity, with a particular focus on Meta.
- Own CRM strategy and execution through Klaviyo.
- Work closely with the Ecommerce Manager to optimise the Shopify Plus website, improving conversion, merchandising and online trading performance.
- Partner with creative teams to develop and optimise lower-funnel creative.
- Use data and performance insights to identify opportunities across the customer journey.
- Report on key growth metrics, including ROAS, CAC, LTV, conversion and retention.
The ideal candidate:
- Available immediately or at short notice.
- Experience within beauty, wellness or premium consumer brands would be advantageous, as would experience in a start-up or scale-up environment.
- Experience in a senior Growth, Performance Marketing or CRM role within a D2C business.
- Strong hands-on experience across Meta and paid social.
- Experience managing and optimising a Shopify Plus ecommerce platform.
- A commercial and analytical approach, with the ability to work at pace.
We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
Head of Growth - Freelance employer: The Growth Foundation
The Growth Foundation is an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. With a focus on employee development, we provide ample opportunities for growth within one of the UK's most exciting consumer brands, all while being located in a dynamic environment that encourages creativity and forward-thinking. Join us to make a meaningful impact in the ecommerce space and thrive in a role that values your expertise and passion.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth - Freelance
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Head of Growth - Freelance
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to The Growth Foundation.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer The Growth Foundation and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Head of Growth - Freelance at The Growth Foundation.
How to prepare for a job interview at The Growth Foundation
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at The Growth Foundation.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for The Growth Foundation. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at The Growth Foundation.
