At a Glance
- Tasks: Lead the DTC growth engine and enhance customer acquisition, conversion, and retention strategies.
- Company: Fast-growing consumer brand with a dynamic and innovative culture.
- Benefits: Competitive salary, meaningful bonuses, and opportunities for professional growth.
- Other info: Hybrid role with senior visibility and the chance to shape future DTC strategies.
- Why this job: Take ownership of a critical growth engine in a brand with real momentum and influence.
- Qualifications: Experience in high-growth DTC brands and strong commercial judgement.
The predicted salary is between 80000 - 100000 € per year.
We’re hiring a senior eCommerce leader to take ownership of the DTC growth engine inside one of the UK’s most exciting fast‑growth consumer brands. This is not a narrow trading role. It is a broad commercial leadership position focused on improving how the business acquires, converts and retains customers through its owned channel. The company has grown from zero to more than £20m revenue in under three years, built strong momentum through DTC, and is now entering a more complex phase where LTV:CAC, conversion quality, repeat behaviour and trading discipline matter more than ever.
We’re looking for someone who can bring much stronger ownership across the full DTC engine, connecting Paid, CRM, CRO, merchandising, offer strategy and digital trading into one more coherent model. You will work closely with the Chief Commercial Officer and lead the eCommerce Trading Manager and Head of Web Dev, while helping create a tighter, more commercially intelligent growth system across the channel. This is a hybrid role with 3 days per week at the HQ in Cheltenham. If you are excited by the idea of building a smarter, stronger eCommerce engine inside a fast‑growth founder‑led brand, we’d love to hear from you.
What you’ll do
- Own the commercial performance of the DTC channel across revenue, contribution, conversion and customer value
- Improve how the business thinks about LTV:CAC, customer quality and payback
- Strengthen first-to-second-order performance and repeat behaviour
- Build a sharper trading cadence across launches, campaigns, offers, bundles and site activity
- Improve site conversion, customer journey performance and merchandising effectiveness
- Connect Paid, CRM and DTC trading more tightly into one joined‑up growth engine
- Lead digital trading and web priorities with stronger commercial direction
What we’re looking for
- Experience in a high‑growth consumer or DTC brand
- Strong ownership of eCommerce trading performance
- Commercial judgement across CAC, LTV, AOV, conversion and contribution
- Able to connect acquisition, conversion and retention into one system
- Comfortable leading in a fast‑moving scale‑up environment
- Low ego, strong ownership, good judgement and high standards
Why this role stands out
- Genuine ownership of a critical growth engine
- Brand with real momentum, love and distinctiveness
- Senior visibility and influence
- Opportunity to shape the next phase of DTC scale
- Strong package and meaningful bonus opportunity
We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse
Head of eCommerce employer: The Growth Foundation
As a leading fast-growth consumer brand based in Cheltenham, we offer an exceptional work environment that fosters innovation and collaboration. Our culture is built on strong ownership and high standards, providing employees with meaningful opportunities for growth and influence within the company. With a competitive package and a focus on personal development, we empower our team to drive the next phase of our DTC success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of eCommerce
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their DTC strategies, recent campaigns, and how they measure success. This will show you're genuinely interested and ready to contribute.
✨Tip Number 3
Showcase your achievements! Be ready to discuss specific examples of how you've improved eCommerce performance in previous roles. Numbers speak volumes, so bring those stats to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are excited about building a smarter eCommerce engine.
We think you need these skills to ace Head of eCommerce
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of eCommerce. Highlight your experience in DTC growth, customer acquisition, and conversion strategies. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're excited about this role and how you can contribute to our fast-growth brand. Be genuine and let your personality come through.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've improved LTV:CAC, conversion rates, or customer retention in previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for the best chance of being seen. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at The Growth Foundation
✨Know Your Numbers
As a Head of eCommerce, you'll need to demonstrate a solid grasp of key metrics like LTV, CAC, and conversion rates. Brush up on these figures and be ready to discuss how you've influenced them in your previous roles. This shows you understand the commercial landscape and can drive performance.
✨Showcase Your Leadership Style
This role involves leading teams and connecting various functions. Be prepared to share examples of how you've successfully led cross-functional teams in the past. Highlight your ability to foster collaboration and drive results, as this will resonate well with the interviewers.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges related to DTC growth. Think about scenarios involving customer retention or improving conversion rates. Practising your responses will help you articulate your thought process and strategic approach during the interview.
✨Align with Company Values
Research the company’s culture and values before the interview. Be ready to explain how your personal values align with theirs, especially regarding ownership and high standards. This connection can set you apart and show that you're not just a fit for the role, but for the company as a whole.
