At a Glance
- Tasks: Lead the DTC growth engine and enhance customer acquisition, conversion, and retention strategies.
- Company: Fast-growing consumer brand with a dynamic and innovative culture.
- Benefits: Competitive salary, meaningful bonuses, and opportunities for professional growth.
- Other info: Hybrid role with senior visibility and the chance to shape future DTC strategies.
- Why this job: Take ownership of a critical growth engine in a brand with real momentum and influence.
- Qualifications: Experience in high-growth DTC brands and strong commercial judgement.
The predicted salary is between 80000 - 100000 £ per year.
We’re hiring a senior eCommerce leader to take ownership of the DTC growth engine inside one of the UK’s most exciting fast‑growth consumer brands. This is not a narrow trading role. It is a broad commercial leadership position focused on improving how the business acquires, converts and retains customers through its owned channel. The company has grown from zero to more than £20m revenue in under three years, built strong momentum through DTC, and is now entering a more complex phase where LTV:CAC, conversion quality, repeat behaviour and trading discipline matter more than ever.
We’re looking for someone who can bring much stronger ownership across the full DTC engine, connecting Paid, CRM, CRO, merchandising, offer strategy and digital trading into one more coherent model. You will work closely with the Chief Commercial Officer and lead the eCommerce Trading Manager and Head of Web Dev, while helping create a tighter, more commercially intelligent growth system across the channel. This is a hybrid role with 3 days per week at the HQ in Cheltenham. If you are excited by the idea of building a smarter, stronger eCommerce engine inside a fast‑growth founder‑led brand, we’d love to hear from you.
What you’ll do
- Own the commercial performance of the DTC channel across revenue, contribution, conversion and customer value
- Improve how the business thinks about LTV:CAC, customer quality and payback
- Strengthen first-to-second-order performance and repeat behaviour
- Build a sharper trading cadence across launches, campaigns, offers, bundles and site activity
- Improve site conversion, customer journey performance and merchandising effectiveness
- Connect Paid, CRM and DTC trading more tightly into one joined‑up growth engine
- Lead digital trading and web priorities with stronger commercial direction
What we’re looking for
- Experience in a high‑growth consumer or DTC brand
- Strong ownership of eCommerce trading performance
- Commercial judgement across CAC, LTV, AOV, conversion and contribution
- Able to connect acquisition, conversion and retention into one system
- Comfortable leading in a fast‑moving scale‑up environment
- Low ego, strong ownership, good judgement and high standards
Why this role stands out
- Genuine ownership of a critical growth engine
- Brand with real momentum, love and distinctiveness
- Senior visibility and influence
- Opportunity to shape the next phase of DTC scale
- Strong package and meaningful bonus opportunity
We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse
Head of eCommerce employer: The Growth Foundation
The Growth Foundation is an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. With a focus on employee development, we provide ample opportunities for growth within one of the UK's most exciting consumer brands, all while being located in a dynamic environment that encourages creativity and forward-thinking. Join us to make a meaningful impact in the ecommerce space and thrive in a role that values your expertise and passion.
StudySmarter Expert Advice🤫
We think this is how you could land Head of eCommerce
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like The Growth Foundation are looking for when hiring for a Head of eCommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to The Growth Foundation for the Head of eCommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at The Growth Foundation as a Head of eCommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out The Growth Foundation’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of eCommerce.
We think you need these skills to ace Head of eCommerce
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at The Growth Foundation, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with The Growth Foundation's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at The Growth Foundation. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at The Growth Foundation
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that The Growth Foundation uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at The Growth Foundation. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
