At a Glance
- Tasks: Manage paid media campaigns on Meta and Google, optimising for growth and conversion.
- Company: Established premium homewares brand with a strong reputation and loyal customer base.
- Benefits: Salary up to £60,000, hybrid working, holiday, pension, and product discounts.
- Other info: Opportunity to progress to Head of Marketing and build your own team.
- Why this job: Be the first dedicated marketing hire and directly influence brand growth.
- Qualifications: Hands-on experience with Meta and Google Ads, Klaviyo knowledge, and a commercial mindset.
The predicted salary is between 60000 - 60000 £ per year.
About the Business
Our client is an established direct-to-consumer premium homewares business based near Birmingham. It has a loyal customer base and a strong reputation for quality.
The Role
This is the first dedicated marketing hire. You'll take full ownership of a seven-figure annual paid media budget. You'll be hands-on from day one. You'll run Meta and Google yourself, own Klaviyo, and take responsibility for how well the website converts. This is not an agency-management role. The founders want someone who works inside the accounts. That means launching campaigns and new creative, reviewing results after a couple of weeks, cutting what isn't working and scaling what is. There's plenty of low-hanging fruit, and your work will have a direct, visible effect on revenue and profit. As the business scales, there's a genuine path to Head of Marketing, with the chance to build your own team.
What You'll Be Doing
- Paid media (Meta & Google), the core of the role: Take over full, hands-on management of Meta and Google Ads, including campaign structure, bidding, budgets, audiences and reporting. Manage a seven-figure annual spend, with a sharp focus on ROAS, CAC and profitable growth. Keep a steady pipeline of new creative live, including campaigns for every new product launch. Brief and manage UGC creators and outside creative support when needed. Test, review, trim and scale on a regular cycle, and bring new ideas to the founders without waiting to be asked.
- Email & SMS (Klaviyo): Take ownership of Klaviyo from the founders, building on the existing flows (browse abandonment, cart abandonment and sample purchases). Grow repeat purchases and customer lifetime value with campaigns, segmentation and new flows.
- Website conversion: Own conversion across the site, including product pages, checkout and merchandising. Plan and run a structured testing programme (A/B tests, landing pages, offers) and turn the results into revenue. Use customer insight and buying behaviour to help shoppers buy with confidence. This is a considered, high-value purchase, and the information you give customers matters.
- Commercial ownership: Report clearly on performance and what it means for the business. Work closely with the founders on promotions, trading peaks and growth plans.
What We're Looking For
- Strong, hands-on experience running Meta and Google Ads yourself, not just overseeing an agency, ideally at significant spend in ecommerce or DTC.
- An all-round ecommerce marketer whose biggest strength is paid media.
- Solid working knowledge of Klaviyo or a similar email/SMS platform.
- Experience improving website conversion through testing, product page optimisation and merchandising.
- A commercial mindset: you understand unit economics and think in margin, ROAS and revenue, not just clicks.
- A genuine self-starter who spots opportunities and acts on them without needing constant direction, and knows when to bring the founders in.
- Comfortable in a small, fast-moving team where you own the results.
- Ambition and potential to grow into a Head of Marketing role.
A passion for homewares isn't required. The founders care far more about sharp thinking and results.
Bonus points for: experience in homewares, interiors or other high-value, considered-purchase products; WooCommerce experience; briefing UGC creators or working with freelancers.
What's In It For You
- Salary up to £60,000, depending on experience.
- Full ownership of a significant budget, with direct access to the founders.
- A first-hire role with real influence over the growth of an established brand.
- A clear route to progress into Head of Marketing.
- Additional benefits – holiday, pension, product discount, hybrid working, etc.
We welcome applications from people of all backgrounds. If you need any reasonable adjustments during the interview process, please let us know and we'll be happy to help.
Ecommerce Marketing Manager - Paid Media & Conversion employer: The Growth Foundation
As a leading Digital Marketing Agency in the Construction and Built Environment sectors, our client offers an exceptional work environment that fosters creativity and collaboration. With a strong emphasis on employee growth, they provide a generous training budget, hybrid working options, and a vibrant culture filled with team socials and annual trips. Located in Central London or Northampton, this is an ideal opportunity for those looking to make a meaningful impact while enjoying a supportive and dynamic workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Marketing Manager - Paid Media & Conversion
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Growth Foundation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Growth Foundation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Growth Foundation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Growth Foundation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Ecommerce Marketing Manager - Paid Media & Conversion
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Growth Foundation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Growth Foundation:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Growth Foundation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Growth Foundation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Growth Foundation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Growth Foundation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
