Digital Marketing Executive

The company is a high-growth UK consumer brand entering its next stage of scale. The Digital Marketing team is expanding and now hiring a Digital Marketing Executive focused on paid media, CRM and analytics & reporting. This is an ideal opportunity for someone with hands-on experience running acquisition campaigns across paid channels, managing CRM and lifecycle programmes, and turning data into clear commercial action. The role sits within the strategic marketing team and will work closely with Growth, Trading, Product and Customer Operations to drive measurable improvements in acquisition efficiency, on-site conversion and retention.

What you’ll do

• Paid Media Management: Plan, execute and optimise performance marketing across paid channels (search, social, programmatic, display). Manage campaign setup, targeting, bidding and creative testing to hit CPA, ROAS and volume targets.
• Channel Reporting & Performance Optimisation: Build and maintain channel-level dashboards and regular reports that track CAC, ROAS, revenue by channel, conversion rates and funnel performance. Surface actionable insights and present findings to commercial stakeholders.
• CRM & Lifecycle Marketing: Design, execute and optimise CRM programmes across email, SMS and in-app channels to improve onboarding, subscription retention and repeat purchase. Build segmentations, journeys and automated flows informed by behavioural and revenue data.
• Analytics, Attribution & Measurement: Own measurement frameworks for media and CRM, implement attribution approaches, and evaluate incremental impact of channels and campaigns. Ensure tracking accuracy and work with data/engineering to improve event instrumentation.
• Experimentation & A/B Testing: Design and analyse experiments across acquisition creatives, landing pages and CRM copy. Define success metrics, validate randomisation and translate results into practical optimisation plans.
• SQL-based Analysis & Modelling: Conduct SQL-driven analyses to build cohort and funnel models, estimate CAC payback, CLTV and unit economics by channel and segment. Deliver reproducible analysis to inform budget allocation and strategy.
• Cross-functional Collaboration: Work closely with Product, Design, Engineering and Commercial teams to prioritise experiments and product changes, and to ensure marketing activity aligns with wider commercial objectives.
• Insight Communication: Produce concise, evidence-led recommendations and executive-ready reporting. Communicate trade-offs, confidence levels and recommended next steps to non-technical stakeholders.

What we’re looking for

• Proven experience managing paid media campaigns and delivering measurable performance improvements in an ecommerce, DTC or consumer brand environment.
• Practical experience running CRM and lifecycle programmes across email/SMS with a track record of improving retention and LTV.
• Strong analytical skills with hands-on SQL ability to interrogate event-level data, build cohort/funnel analyses and produce reproducible insights.
• Experience designing and analysing A/B and multivariate experiments with an understanding of statistical power and valid inference.
• Comfortable translating data into prioritised media and product experiments that move revenue per visitor, conversion and retention.
• Familiarity with analytics and ad platforms such as GA4, Looker/LookML/BigQuery, Meta Ads, Google Ads, DSPs, and experimentation tools (e.g., Optimizely, VWO, or equivalent).
• Excellent written and verbal communication skills, able to present complex analysis clearly to commercial and senior stakeholders.
• Commercially minded, organised and able to operate in a fast-moving, cross-functional environment.
• Low ego, high ownership and strong judgement.

Nice to have

• Experience with subscription or repeat-purchase business models and understanding of unit economics and contribution margin.
• Exposure to data engineering practices, event schema design and improving instrumentation for analytics quality.
• Experience working in regulated or safety-conscious sectors where commercial trade-offs must consider customer outcomes.

Why this role stands out

• Direct impact on growth and retention strategy within a scaling consumer brand.
• Close collaboration with founders and senior stakeholders, with real visibility and influence.
• Breadth of responsibility across paid media, CRM and analytics, offering scope to develop into broader marketing leadership over time.
• Competitive package and opportunity for meaningful performance-related bonus.

If you are excited by the idea of improving acquisition efficiency, driving retention through smart CRM, and turning data into commercial decisions, we’d love to hear from you. We are an equal opportunities recruiter and welcome applications from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, or any other characteristic. Due to the volume of applications we receive, we are unable to respond to every candidate individually. If you have not heard from us within two weeks of applying, please assume that your application has not been successful on this occasion. We may retain your CV to contact you about future opportunities being managed by The Growth Foundation Talent.