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- Tasks: Lead content strategy and build a high-performing content engine for a wellness brand.
- Company: Join a fast-growing wellness brand at the forefront of culture and innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape a brand's creative expression and drive cultural relevance in a dynamic environment.
- Qualifications: Experience in content systems and a passion for modern brand building.
- Other info: Be part of a diverse team committed to inclusivity and creativity.
The predicted salary is between 36000 - 60000 £ per year.
About the Company
We are partnered with a high-growth wellness and personal care brand operating at the intersection of culture, performance and purpose. Backed by deep FMCG expertise, they are stocked nationwide, scaling internationally, and entering a pivotal next phase of growth across product innovation, retail expansion and a rapidly accelerating digital and social-first ecosystem.
About the Role
This is a content-led brand leadership role. They are looking for someone to design and run a high-performing content engine that drives organic reach, cultural relevance and commercial impact. You won’t be the person filming or editing - instead, you’ll build the systems, structure and standards that make great content inevitable.
Your core focus will be on:
- Creating a scalable content factory model across social, brand and community channels
- Establishing a strong editorial rhythm and creative operating cadence
- Building and managing a network of creators, freelancers and specialist partners
- Setting the bar for world-class briefing, creative direction and output quality
- Owning content planning, feedback loops and performance insights to continually improve creative effectiveness
Alongside this, you’ll help shape and protect the brand’s creative expression as it scales - evolving tone of voice, humour and visual identity while maintaining consistency across DTC, marketplaces, social platforms and retail environments. You’ll work closely with growth and social teams to ensure content performs both creatively and commercially, and collaborate with a hands-on, TikTok-first social lead who brings the day-to-day content to life.
About You
You’re a content-first brand builder with experience in high-growth, creator-led or DTC environments. You understand how modern brands win attention and turn it into momentum.
- Have deep experience building content systems, not just campaigns
- Know how to brief creators and creatives brilliantly
- Think strategically but are comfortable rolling up your sleeves to build processes from scratch
- Are obsessed with how modern brands earn attention, community and cultural relevance
- Thrive in fast-moving, slightly chaotic scale-up environments
- Care deeply about brand integrity, while pushing for brave, disruptive creative
We would love to respond to every application however due to the volume of applications we receive this isn’t always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
Content Lead employer: The Growth Foundation
Contact Detail:
The Growth Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. We want to see how you think and create, so make sure it reflects your unique style and approach to content.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. We need to know you’re genuinely interested in their mission and values. Tailor your responses to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Content Lead
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your love for content shine through! Share examples of how you've built content systems or led creative projects in the past. We want to see your enthusiasm and how you can bring that energy to our team.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience in high-growth environments and how you've successfully driven organic reach and cultural relevance. We appreciate when candidates take the time to align their skills with what we're looking for!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We love a well-structured application that clearly outlines your achievements and how they relate to the role.
Apply Through Our Website: Don't forget to submit your application through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do – just follow the prompts!
How to prepare for a job interview at The Growth Foundation
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's mission, values, and recent campaigns. Understanding their tone of voice and how they engage with their audience will help you demonstrate your alignment with their vision.
✨Showcase Your Content Systems Knowledge
Be ready to discuss your experience in building content systems rather than just campaigns. Prepare examples of how you've created scalable models that drive engagement and performance, as this is crucial for the role.
✨Prepare Creative Briefs
Think about how you would approach briefing creators and creatives. Bring a sample brief or outline your process for setting clear expectations and fostering collaboration, as this will highlight your strategic thinking.
✨Embrace the Fast-Paced Environment
Demonstrate your adaptability and enthusiasm for working in a dynamic, slightly chaotic scale-up environment. Share stories of how you've thrived under pressure and contributed to rapid growth in previous roles.
