At a Glance
- Tasks: Lead the DTC growth engine and enhance customer acquisition, conversion, and retention strategies.
- Company: Fast-growing consumer brand with a dynamic and innovative culture.
- Benefits: Competitive salary, meaningful bonuses, and opportunities for professional growth.
- Other info: Hybrid role with senior visibility and influence in a fast-paced environment.
- Why this job: Shape the future of eCommerce in a vibrant, founder-led brand with real momentum.
- Qualifications: Experience in high-growth DTC brands and strong commercial judgement.
The predicted salary is between 70000 - 90000 £ per year.
We’re hiring a senior eCommerce leader to take ownership of the DTC growth engine inside one of the UK’s most exciting fast‑growth consumer brands. This is not a narrow trading role. It is a broad commercial leadership position focused on improving how the business acquires, converts and retains customers through its owned channel. The company has grown from zero to more than £20m revenue in under three years, built strong momentum through DTC, and is now entering a more complex phase where LTV:CAC, conversion quality, repeat behaviour and trading discipline matter more than ever. We’re looking for someone who can bring much stronger ownership across the full DTC engine, connecting Paid, CRM, CRO, merchandising, offer strategy and digital trading into one more coherent model. You will work closely with the Chief Commercial Officer and lead the eCommerce Trading Manager and Head of Web Dev, while helping create a tighter, more commercially intelligent growth system across the channel. This is a hybrid role with 3 days per week at the HQ in Cheltenham. If you are excited by the idea of building a smarter, stronger eCommerce engine inside a fast‑growth founder‑led brand, we’d love to hear from you.
What you’ll do
- Own the commercial performance of the DTC channel across revenue, contribution, conversion and customer value
- Improve how the business thinks about LTV:CAC, customer quality and payback
- Strengthen first-to-second-order performance and repeat behaviour
- Build a sharper trading cadence across launches, campaigns, offers, bundles and site activity
- Improve site conversion, customer journey performance and merchandising effectiveness
- Connect Paid, CRM and DTC trading more tightly into one joined‑up growth engine
- Lead digital trading and web priorities with stronger commercial direction
What we’re looking for
- Experience in a high‑growth consumer or DTC brand
- Strong ownership of eCommerce trading performance
- Commercial judgement across CAC, LTV, AOV, conversion and contribution
- Able to connect acquisition, conversion and retention into one system
- Comfortable leading in a fast‑moving scale‑up environment
- Low ego, strong ownership, good judgement and high standards
Why this role stands out
- Genuine ownership of a critical growth engine
- Brand with real momentum, love and distinctiveness
- Senior visibility and influence
- Opportunity to shape the next phase of DTC scale
- Strong package and meaningful bonus opportunity
We would love to respond to every application however due to the volume of applications we receive this isn’t always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
Head of eCommerce in Cheltenham employer: The Growth Foundation
Join one of the UK’s most exciting fast-growth consumer brands as the Head of eCommerce, where you will have genuine ownership of a critical growth engine in a dynamic and supportive work culture. With a strong focus on employee development and a hybrid working model based in Cheltenham, this role offers a unique opportunity to shape the future of DTC strategy while enjoying a competitive package and meaningful bonus potential. Be part of a team that values innovation, collaboration, and high standards, making it an excellent employer for those seeking impactful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of eCommerce in Cheltenham
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in eCommerce. This is your chance to demonstrate how you've improved conversion rates or customer retention in past roles.
✨Tip Number 3
Prepare for interviews by understanding the company's DTC strategy inside out. Be ready to discuss how you can connect Paid, CRM, and trading into a cohesive growth engine. We want to see your vision!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of our exciting journey in the fast-growth consumer brand space.
We think you need these skills to ace Head of eCommerce in Cheltenham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in eCommerce and how you've driven growth in previous positions. We want to see how you can connect the dots between acquisition, conversion, and retention!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're excited about this role and how your skills align with our needs. Show us your passion for building a smarter eCommerce engine and your understanding of the DTC landscape.
Showcase Your Achievements:Quantify your successes! Whether it's improving conversion rates or boosting customer lifetime value, we love numbers. Share specific examples that demonstrate your commercial judgement and ownership in previous roles.
Apply Through Our Website:We encourage you to apply through our website for the best chance of being seen. It’s straightforward and ensures your application lands directly in our hands. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at The Growth Foundation
✨Know Your Numbers
As a Head of eCommerce, you'll need to demonstrate a solid grasp of key metrics like LTV, CAC, and conversion rates. Brush up on these figures and be ready to discuss how you've influenced them in your previous roles. This shows you understand the commercial landscape and can drive performance.
✨Showcase Your Leadership Style
This role involves leading teams and connecting various functions. Be prepared to share examples of how you've successfully led cross-functional teams in the past. Highlight your ability to foster collaboration and drive results, as this will resonate well with the interviewers.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges related to DTC growth. Think about scenarios involving customer retention or improving conversion rates. Prepare structured responses using the STAR method (Situation, Task, Action, Result) to clearly articulate your thought process.
✨Align with Company Values
Research the company’s culture and values before the interview. Be ready to discuss how your personal values align with theirs, especially around ownership and high standards. This will help you connect on a deeper level and show that you're not just a fit for the role, but for the company as a whole.
