Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand marketing to create emotional connections and elevate storytelling.
- Company: A nationally recognised outdoor leisure brand with adventure-led destinations.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Shape a distinctive brand that resonates with customers and drives long-term loyalty.
- Qualifications: Senior brand marketing experience and a passion for outdoor experiences.
- Other info: Join a diverse team committed to inclusivity and innovation.
The predicted salary is between 43200 - 72000 £ per year.
We are working with a nationally recognised outdoor leisure and experiences brand operating a diverse UK estate of adventure-led destinations to appoint a Head of Brand Marketing. The business delivers high-quality, experience-led activities rooted in challenge, connection, wellbeing, and time in nature. It benefits from strong awareness, advocacy, and sustained demand, but its next phase of growth requires sharper brand leadership: elevating storytelling, creative ambition, and cultural relevance to build long-term demand and emotional connection, not just short-term activation. This role exists to define, protect, and amplify a brand that customers do not simply purchase from, but actively buy into. The Head of Brand Marketing will turn that emotional equity into a distinctive, enduring brand asset.
The Role
As the senior creative and ideation lead, you will set the creative bar across campaigns, content, organic social, PR, and local storytelling. You will own brand positioning, narrative, and expression end-to-end, ensuring the brand shows up with confidence, consistency, and originality at both national and local levels. You will lead a multi-disciplinary brand team and work closely with senior stakeholders across marketing, operations, and commercial leadership, shaping fewer, bigger, more coherent brand moments that build fame, trust, and long-term demand.
What Success Looks Like
Within the first year, success will be reflected in a clearer and more distinctive brand platform, stronger brand-led demand signals (such as branded search and direct traffic), and a visible step-change in creative ambition and consistency. Campaigns will deliver higher-quality engagement, PR will amplify brand moments rather than fragment them, and teams will operate with greater confidence and speed.
About You
You are a senior brand and creative leader who believes brand is a long-term growth lever. You are likely to bring:
- Senior brand marketing leadership experience in a consumer-facing business
- A track record of building distinctive brand platforms
- Experience across campaigns, PR, content, and organic social
- Confidence making subjective creative decisions
- Commercial awareness alongside creative ambition
- Experience in outdoor leisure, travel, hospitality, or experience-led categories
We would love to respond to every application however due to the volume of applications we receive this isn’t always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
Head of Brand Marketing in Bury St Edmunds employer: The Growth Foundation
Contact Detail:
The Growth Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Marketing in Bury St Edmunds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers or team members, bring examples of your work. Whether it's a campaign you've led or a brand story you've crafted, let your passion shine through.
✨Tip Number 3
Be prepared for interviews by researching the brand's current campaigns and values. Tailor your responses to show how your experience aligns with their goals, especially around storytelling and emotional connection.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of our team and contributing to our brand's growth.
We think you need these skills to ace Head of Brand Marketing in Bury St Edmunds
Some tips for your application 🫡
Show Your Passion for the Brand: When writing your application, let your enthusiasm for outdoor leisure and experiences shine through. We want to see how you connect with the brand's values of challenge, connection, and wellbeing. Make it personal!
Be Creative in Your Approach: As a Head of Brand Marketing, creativity is key! Use your application to showcase your unique storytelling skills. Whether it's through your CV layout or your cover letter, make sure it reflects your creative ambition.
Highlight Relevant Experience: We’re looking for someone with a solid background in brand marketing, especially in consumer-facing businesses. Be sure to detail your experience with campaigns, PR, and content creation that aligns with our mission.
Apply Through Our Website: To ensure your application gets the attention it deserves, please apply directly through our website. It helps us keep everything organised and makes it easier for us to review your application!
How to prepare for a job interview at The Growth Foundation
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, values, and current campaigns. Understand their unique selling points and how they connect with their audience. This knowledge will help you articulate how you can elevate their storytelling and creative ambition.
✨Showcase Your Creative Vision
Prepare to discuss your past experiences in brand marketing, especially those that highlight your creative leadership. Bring examples of successful campaigns you've led, focusing on how you turned emotional equity into brand assets. Be ready to share your vision for their brand and how you would approach future campaigns.
✨Emphasise Collaboration Skills
As a Head of Brand Marketing, you'll be leading a multi-disciplinary team. Highlight your experience working with various stakeholders across marketing, operations, and commercial leadership. Share specific examples of how you've fostered collaboration to achieve coherent brand moments.
✨Prepare for Subjective Discussions
Expect to engage in discussions about subjective creative decisions. Be prepared to defend your choices with data and insights, but also show openness to feedback. This demonstrates your confidence and ability to navigate the complexities of brand positioning and narrative.
