At a Glance
- Tasks: Lead brand marketing strategy and drive customer engagement across multiple channels.
- Company: Fast-growing apparel brand with a dynamic, digital-first culture.
- Benefits: Opportunity to shape brand direction and work in a diverse environment.
- Other info: Inclusive workplace welcoming diverse backgrounds and perspectives.
- Why this job: Make a meaningful impact in a visible leadership role within a creative team.
- Qualifications: Extensive brand marketing experience and strong leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
We are working with an established, fast‑growing apparel brand who is looking for a Brand Marketing Director to join on a 12‑month fixed‑term contract (maternity cover). This is a senior leadership opportunity for a creative brand leader who is ready to make a meaningful impact in a dynamic, digital‑first environment. We are particularly keen to hear from candidates who are passionate about building brands, who bring experience from beauty, fashion, or athleisure. If you’re motivated by shaping culture, leading high‑performing teams, and delivering work that connects with communities, this role offers the platform to do just that.
The role involves being a key member of the senior leadership team, responsible for shaping and delivering a cohesive brand strategy across direct‑to‑consumer, retail, and wholesale channels.
- Leading the overall brand marketing strategy, driving customer acquisition and sustainable growth
- Owning organic social strategy across platforms, setting the tone of voice, content direction, and community engagement approach
- Overseeing influencer marketing and events, building authentic partnerships and impactful activations
- Managing campaign planning and execution, ensuring alignment and consistency across all channels
- Leading and developing a multidisciplinary creative team, including production, design, and art direction
- Driving initiatives that elevate brand perception and cultural relevance
- Ensuring a consistent and compelling brand identity across all customer touchpoints
- Collaborating closely with product, commercial, and retail teams to embed brand thinking across the business
- Building and managing a clear, forward‑thinking marketing calendar
- Presenting brand performance and insights to senior leadership and board‑level stakeholders
- Defining and tracking key marketing KPIs, using data to inform decision‑making
- Identifying emerging trends and opportunities to keep the brand at the forefront of its category
About you: You are a confident and collaborative brand leader who combines creativity with commercial thinking. You thrive in fast‑paced environments and bring a strong understanding of how to build brands that truly connect with people. We welcome applications from candidates of all backgrounds and experiences, and we are particularly interested in hearing from women and those who have been underrepresented in senior leadership roles.
Ideally you have:
- Extensive experience in brand marketing, including several years in a senior leadership role
- Worked in a fast paced omnichannel founder led brand
- Proven background within beauty, fashion, athleisure, or a consumer lifestyle brand
- Strong experience leading and developing teams across brand, creative, and marketing functions
- Deep expertise in organic social media strategy, with a clear understanding of content, platforms, and audience behaviour
- Experience building and scaling influencer marketing programmes
- Commercially aware, with a strong understanding of how brand activity drives growth, acquisition, and retention
- Experience working across multiple channels, including direct‑to‑consumer, retail, and wholesale
- Confident communicator with experience influencing senior stakeholders and presenting at board level
- Strong cross‑functional collaboration skills
- Data‑literate, with the ability to turn insights into action
- Highly organised, adaptable, and comfortable managing multiple priorities
- Experience contributing to rapid brand growth or transformation
- A strong creative eye and ability to guide brand storytelling and visual identity
This is an opportunity to step into a visible leadership role where your voice, perspective, and experience will help shape the direction of a growing brand. The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
Brand Marketing Director employer: The Growth Foundation
Join an innovative and rapidly expanding apparel brand as a Brand Marketing Director, where your creativity and leadership will drive impactful brand strategies in a vibrant, digital-first environment. With a strong commitment to diversity and inclusion, the company fosters a collaborative culture that empowers employees to grow and thrive, offering unique opportunities for professional development and the chance to shape a brand that resonates with communities. This role not only allows you to lead a talented team but also positions you at the forefront of brand evolution in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your personal brand! Create a standout online presence that reflects your expertise in brand marketing. Use platforms like LinkedIn to share insights, showcase your work, and connect with others in the beauty, fashion, or athleisure sectors. We want to see your personality shine!
✨Tip Number 3
Prepare for interviews by researching the company’s brand strategy and recent campaigns. We suggest coming up with ideas on how you could elevate their brand further. This shows initiative and that you’re already thinking like a Brand Marketing Director!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that interview!
We think you need these skills to ace Brand Marketing Director
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for brand marketing shine through! We want to see how excited you are about building brands and connecting with communities. Share specific examples of your past experiences that highlight your enthusiasm and creativity.
Tailor Your CV:Make sure your CV is tailored to the role of Brand Marketing Director. Highlight your experience in beauty, fashion, or athleisure, and focus on your leadership skills. We love seeing how you've driven growth and shaped brand strategies in your previous roles!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Be sure to mention your understanding of digital-first environments and how you've successfully led teams in fast-paced settings. We want to hear your story and what makes you unique!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us you're serious about joining our team at StudySmarter!
How to prepare for a job interview at The Growth Foundation
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current marketing strategies. Understand their target audience and recent campaigns. This knowledge will help you demonstrate your passion and show how your vision aligns with theirs.
✨Showcase Your Leadership Style
Be prepared to discuss your approach to leading teams and driving creative projects. Share specific examples of how you've developed talent and fostered collaboration in previous roles. Highlighting your ability to inspire and manage a multidisciplinary team will resonate well.
✨Bring Data to the Table
Since the role requires a data-literate mindset, come armed with insights from your past experiences. Discuss how you've used data to inform marketing strategies and track KPIs. This will showcase your commercial awareness and ability to drive growth through informed decision-making.
✨Engage with Their Community
Research the brand's social media presence and community engagement efforts. Be ready to share ideas on how you would enhance their organic social strategy and influencer partnerships. Showing that you understand the importance of connecting with communities will set you apart.
