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For Companies At a Glance
- Tasks: Lead exciting B2B marketing campaigns and create engaging content.
- Company: Join The Growth Company, a leader in business growth and innovation in Greater Manchester.
- Benefits: Enjoy flexible working options and opportunities for professional development.
- Why this job: Be part of a dynamic team making a real impact in the community.
- Qualifications: Experience in marketing, strong copywriting skills, and project management expertise required.
- Other info: Ideal for proactive individuals passionate about economic development.
The predicted salary is between 28800 - 48000 £ per year.
The Growth Company's (GC) Marketing team has an exciting opportunity for a Senior Digital Marketing Executive. In this role you will support the Marketing Business Partner in planning and executing marketing activities by taking ownership of key tasks and workstreams. This role involves creating high-quality, industry-aligned content while adhering to best practices. Additionally, manage partner relationships on specific projects and lead communication with internal and external stakeholders to ensure timely and budget-compliant delivery of marketing activities.
Key Responsibilities
- Manage B2B campaigns online and offline, including research of best practices.
- Produce engaging and informative marketing materials, such as newsletters and direct mails.
- Manage digital marketing tools, including CMS, email marketing, Google Analytics, and social scheduling platforms.
- Promote and coordinate events, tracking engagement and lead generation success.
- Report to management or senior management on specific programs, projects, or workstreams.
- Work on multiple projects simultaneously, meeting deadlines in a fast-paced environment.
About You
- Proactive, self-motivated, and adaptable – able to work as part of a team and independently.
- Passionate about business growth, innovation, and economic development in Greater Manchester.
- Result-driven and constantly striving to achieve more.
- Professional, flexible, and confident in engaging with stakeholders at all levels.
- Able to understand, demonstrate, and apply GC values: Make a positive difference, stronger together, empower people, do the right thing, build on success.
Skills Required
- Experience in a marketing role in the private or public sector.
- Strong copywriting and content creation skills.
- Confident communicator with excellent interpersonal and presentation skills.
- Experience managing relationships with external agencies/contractors.
- Strong project management and organisational skills.
- Ability to track and analyse marketing performance, making data-driven decisions.
- Knowledge of innovation ecosystem and services, industry trends, and challenges faced by businesses in Greater Manchester.
- Proficient in using digital content, planning, and marketing measurement tools.
- Experience in setting up digital and social media paid campaigns.
Senior Digital Marketing Executive employer: The Growth Company
Contact Detail:
The Growth Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially those relevant to B2B campaigns. This will not only help you understand the industry better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the Greater Manchester area who are involved in marketing and business growth. Attend local events or webinars to build connections that could provide valuable insights or even referrals for the role.
✨Tip Number 3
Showcase your experience with digital marketing tools by preparing examples of how you've used them effectively in past roles. Be ready to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your hands-on expertise.
✨Tip Number 4
Prepare to discuss how you align with the values of The Growth Company. Think of examples from your previous work where you made a positive difference or empowered others, as this will resonate well with the interviewers.
We think you need these skills to ace Senior Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B campaigns. Emphasise your copywriting skills and any specific tools you've used, such as Google Analytics or CMS platforms.
Craft a Compelling Cover Letter: In your cover letter, express your passion for business growth and innovation in Greater Manchester. Mention how your values align with those of The Growth Company and provide examples of how you've made a positive impact in previous roles.
Showcase Your Project Management Skills: Include specific examples of projects you've managed, detailing your role in planning, execution, and results. Highlight your ability to work under pressure and meet deadlines in a fast-paced environment.
Demonstrate Data-Driven Decision Making: Discuss your experience in tracking and analysing marketing performance. Provide examples of how you've used data to inform your strategies and improve campaign outcomes.
How to prepare for a job interview at The Growth Company
✨Showcase Your Content Creation Skills
Prepare examples of your previous work in copywriting and content creation. Be ready to discuss how you align your content with industry best practices and how it has driven engagement in past campaigns.
✨Demonstrate Your Project Management Expertise
Highlight your experience managing multiple projects simultaneously. Discuss specific tools or methodologies you use to stay organised and meet deadlines, especially in a fast-paced environment.
✨Engage with Stakeholders
Be prepared to talk about your experience in managing relationships with internal and external stakeholders. Share examples of how you've effectively communicated and collaborated to achieve project goals.
✨Understand the Local Market
Research the economic landscape of Greater Manchester and be ready to discuss how your marketing strategies can contribute to business growth in the area. Show your passion for innovation and development in the region.
