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- Tasks: Lead B2B marketing plans to promote Manchester as a top investment destination.
- Company: Join Marketing Manchester, the agency driving growth and investment in the region.
- Benefits: Enjoy agile working options and collaborate with diverse teams.
- Why this job: Make a real impact on Manchester's global reputation while building valuable relationships.
- Qualifications: 5+ years in marketing, especially B2B, with strong communication skills.
- Other info: Travel required for both UK and international opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Marketing Manchester has a fantastic opportunity for an experienced B2B Marketing Manager to join the team.
You will play a key role in positioning Greater Manchester as a world-class destination for business growth, relocation, and foreign direct investment (FDI).
This will involve developing, delivering and evaluating effective marketing plans that promote Manchester domestically and internationally as a key investment opportunity.
We’re looking for someone with a passion for place marketing and a strong background in B2B, who can implement and elevate our strategy across key growth sectors and drive forward promotion of Greater Manchester’s investment opportunities.
Please note that UK and overseas travelling will be required as part of this role.
Key Responsibilities:
- Lead the development and execution of integrated B2B marketing plans that drive leads.
- Promote Greater Manchester nationally and internationally as a hub for investment, innovation, and business relocation.
- Build and manage effective partnerships and stakeholder relationships to ensure alignment and collaboration on campaigns and collateral.
- Manage E-CRM systems and marketing databases, ensuring targeted and timely communications.
- Work closely with internal teams (Finance, Design, Digital, etc.) to ensure activities are delivered on time and within budget.
- Monitor and report on the impact of campaigns and projects to internal and external stakeholders.
- Champion brand consistency across all campaigns and partner activities, ensuring adherence to the Manchester brand guidelines.
About You:
- Minimum 5 years’ experience in a marketing or communications role (or equivalent capability).
- Previous experience managing B2B marketing plans and campaigns
- Comfortable working with a large network of public and private sector stakeholders
- A confident, resourceful communicator who thrives on building relationships and delivering high-quality outcomes.
- Understanding of economic development, inward investment, real estate or place marketing is highly desirable.
Marketing Manchester leads the vision and strategy for the promotion and brand positioning of GM as a top world-ranked place to visit, invest, meet, live and study. In partnership with MIDAS, we enable the delivery of GM’s Local Industrial Strategy for aligned targeted inward investment and foreign direct investment (and UK relocations); promoting GM’s priority and sectors – Creative & Media, Financial Profession and Business Services, Digital & Tech, Advanced Manufacturing, Life Sciences and Net Zero.
For more information on MIDAS, please visit:Invest In Manchester | MIDAS – Manchester\’s inward investment promotion agency
To understand more about Marketing Manchester, please visit:marketingmanchester.com– Manchester\’s promotional agency.
You will be based at the Head Office in Manchester with agile working options.
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Marketing Manager employer: The Growth Company
Contact Detail:
The Growth Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with Greater Manchester's key sectors and recent developments. Understanding the local landscape will help you speak confidently about how your marketing strategies can promote the region effectively.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in place marketing or economic development. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in B2B marketing and investment promotion. Being knowledgeable about current strategies and tools will demonstrate your commitment to the role and your ability to drive innovative campaigns.
✨Tip Number 4
Prepare to discuss specific examples of successful B2B marketing campaigns you've led in the past. Highlighting measurable outcomes will showcase your expertise and ability to deliver results that align with the goals of Marketing Manchester.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing and any relevant campaigns you've managed. Use specific examples that demonstrate your ability to drive leads and promote investment opportunities.
Craft a Compelling Cover Letter: In your cover letter, express your passion for place marketing and how your background aligns with the role. Mention your understanding of economic development and how you can contribute to promoting Greater Manchester as a business hub.
Showcase Your Communication Skills: Since the role requires building relationships with stakeholders, emphasise your communication skills. Provide examples of how you've successfully collaborated with internal teams or external partners in previous roles.
Highlight Relevant Experience: Detail your experience managing E-CRM systems and marketing databases. Discuss how you've used these tools to ensure targeted communications and measure campaign effectiveness in past positions.
How to prepare for a job interview at The Growth Company
✨Show Your Passion for Place Marketing
Make sure to express your enthusiasm for place marketing during the interview. Share examples of how you've successfully promoted locations or brands in the past, and explain why you believe Greater Manchester has unique investment opportunities.
✨Demonstrate Your B2B Expertise
Prepare to discuss your previous experience managing B2B marketing plans and campaigns. Highlight specific strategies you've implemented that have driven leads and engagement, as this will showcase your capability to fulfil the role's requirements.
✨Highlight Your Stakeholder Management Skills
Since the role involves building partnerships with various stakeholders, be ready to provide examples of how you've effectively collaborated with public and private sector partners in the past. This will demonstrate your ability to align and collaborate on campaigns.
✨Be Ready to Discuss Campaign Impact
Prepare to talk about how you've monitored and reported on the impact of your marketing campaigns. Bring data or case studies that illustrate your success in measuring outcomes, as this will show your analytical skills and commitment to delivering high-quality results.
