Business Events Sales Manager
Business Events Sales Manager

Business Events Sales Manager

Manchester Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Promote Manchester as a top destination for conferences and major events.
  • Company: Join the Growth Company's Marketing Manchester team, a key player in the city's tourism.
  • Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
  • Why this job: Be part of a dynamic team shaping Manchester's global reputation.
  • Qualifications: Experience in sales or event management and strong communication skills.
  • Other info: Exciting role with potential for career advancement in a vibrant city.

The predicted salary is between 36000 - 60000 £ per year.

The Growth Company’s (GC) Marketing Manchester team have an exciting new opportunity for a Business Event Sales Manager a key role within the city’s official bureau, focused on promoting Manchester as a world-class destination for national and international conferences and major events. Working closely with the Senior International Bid Manager and wider team, you’ll contribute to KPIs by identifying new pipeline and bid opportunities, managing a portfolio of client accounts, securing events for the city, and supporting the delivery of the sales strategy across key markets.

Key Responsibilities

  • Manage a portfolio of accounts, building strong relationships with meetings planners, decision makers, and partners.
  • Identify and secure new business opportunities, including writing bespoke bids to attract targeted conferences to Manchester.
  • Represent Manchester at trade shows, events, and sales missions to generate leads and support team KPIs.
  • Collaborate with associations, corporate clients, PCOs, and the Manchester Conference Ambassador to enhance the city’s profile.
  • Provide end-to-end account management, working closely with Accommodation Booking and Venue Location Service teams.
  • Promote Manchester’s services within bids and presentations, ensuring sustainable destination practices are embedded.
  • Support monthly reporting on sales activity, targets, and KPIs, and contribute to revenue generation and local economic impact.
  • Be flexible to travel nationally/internationally and work occasional evenings/weekends as required.

About You

  • A proactive and dynamic individual who thrives in a fast-paced, target-driven environment.
  • A confident communicator with the ability to build long-term relationships across a wide range of stakeholders.
  • A self-starter who works well independently and collaboratively, with strong organisational and time management skills.
  • Passionate about Manchester and its potential as a global conference destination, with a commitment to The Growth Company values.

Skills Required

  • Proven ability to manage accounts and develop new business within the conference, events, tourism, or hospitality sectors.
  • Strong negotiation and presentation skills, with experience working under pressure and to tight deadlines.
  • Familiarity with CRM systems and reporting tools, with a keen eye for detail and performance tracking.
  • Knowledge of the national and international conference landscape and how to engage effectively with industry stakeholders.

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Business Events Sales Manager employer: The Growth Company

The Growth Company offers a dynamic and supportive work environment where innovation and collaboration thrive, making it an excellent employer for those passionate about promoting Manchester as a premier destination for events. With a strong focus on employee development, you will have access to numerous growth opportunities and a culture that values creativity and teamwork, all while enjoying the vibrant atmosphere of Manchester.
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Contact Detail:

The Growth Company Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Business Events Sales Manager

✨Tip Number 1

Network like a pro! Attend industry events and connect with people in the business events sector. You never know who might have a lead on your dream job!

✨Tip Number 2

Showcase your passion for Manchester! When you get the chance to chat with potential employers, share your enthusiasm for promoting the city as a top destination for events. It’ll make you stand out!

✨Tip Number 3

Prepare for interviews by researching recent conferences and events held in Manchester. Being knowledgeable about the local scene will impress interviewers and show you’re serious about the role.

✨Tip Number 4

Don’t forget to apply through our website! We’ve got loads of resources to help you land that Business Events Sales Manager role, so make sure you take advantage of everything we offer.

We think you need these skills to ace Business Events Sales Manager

Sales Management
Event Planning
Marketing Strategy
Stakeholder Engagement
KPI Management
Negotiation Skills
Networking
Communication Skills
Team Collaboration
Market Research
Customer Relationship Management (CRM)
Presentation Skills
Project Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Business Events Sales Manager role. Highlight relevant experience and skills that align with promoting Manchester as a top destination for events. We want to see how you can contribute to our goals!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your background makes you a perfect fit. Be sure to mention any specific achievements in event sales or marketing.

Showcase Your Knowledge of Manchester: Demonstrate your understanding of Manchester as a city and its potential for hosting events. Mention any local connections or insights you have that could help us promote the city effectively. We love seeing candidates who are genuinely enthusiastic about our location!

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!

How to prepare for a job interview at The Growth Company

✨Know Your Manchester

Make sure you brush up on your knowledge of Manchester as a destination for events. Familiarise yourself with its key venues, recent conferences, and what makes it stand out. This will show your passion for the role and help you connect with the interviewers.

✨Showcase Your Sales Skills

Prepare to discuss specific sales strategies you've used in the past. Think about how you can apply these to promote Manchester effectively. Be ready to share examples of how you've met or exceeded KPIs in previous roles.

✨Collaborative Spirit

Since this role involves working closely with a team, be prepared to talk about your experience in collaboration. Share examples of how you've successfully worked with others to achieve common goals, especially in high-pressure situations.

✨Ask Insightful Questions

Prepare thoughtful questions that demonstrate your interest in the role and the company. Ask about their current strategies for attracting events or how they measure success in promoting Manchester. This shows you're engaged and serious about contributing to their goals.

Business Events Sales Manager
The Growth Company
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  • Business Events Sales Manager

    Manchester
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-10-26

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    The Growth Company

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