At a Glance
- Tasks: Lead a global team to enhance retail experiences and marketing strategies.
- Company: Join the iconic LEGO Group, known for creativity and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for personal growth.
- Other info: Be part of a vibrant culture that values creativity and teamwork.
- Why this job: Shape unforgettable experiences for families and children worldwide.
- Qualifications: Proven leadership in retail marketing and a passion for brand storytelling.
The predicted salary is between 90000 - 110000 £ per year.
LEGO Group seeks a global leader for Retail Experience & Marketing.
You will unite a geographically dispersed team of ~80, overseeing LEGO. com and stores to drive traffic, frequency and average order value while strengthening emotional connections with families and children.
You will shape a unified omnichannel strategy, lead campaigns, and ensure exceptional shopper experiences across all touchpoints, while partnering closely with enterprise leadership.
VP, Global Retail Experience & Marketing in London employer: The Great Yellow Brick Company
The LEGO Group is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of London. With a strong emphasis on employee wellbeing, generous benefits including family care leave and a colleague discount, and a commitment to professional growth, this role as Head of IP Commercial Partnerships provides a unique opportunity to shape strategic partnerships while working alongside talented colleagues in a supportive environment. Join us to make a meaningful impact in a company that values innovation and inclusivity.
Contact Details:
The Great Yellow Brick Company Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land VP, Global Retail Experience & Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Great Yellow Brick Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Great Yellow Brick Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Great Yellow Brick Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Great Yellow Brick Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP, Global Retail Experience & Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Great Yellow Brick Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Great Yellow Brick Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Great Yellow Brick Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Great Yellow Brick Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Great Yellow Brick Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Great Yellow Brick Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
