Marketing CRM Manager

We are seeking a results-driven CRM Marketing Manager to lead the development and execution of our customer relationship management (CRM) strategies. You will play a key role in driving customer engagement, loyalty, and retention while optimizing the overall customer journey. This position requires a strategic thinker with strong analytical skills, creativity, and a deep understanding of CRM tools and data-driven marketing. The team's main function is to deliver the marketing elements required to facilitate growth of our products. This is a new role with a responsibility for developing and enacting the CRM strategy for the Private Car and Commercial Vehicle insurance products.

Salary: £Competitive, Depending on Experience

Location: Liverpool City Centre, on a hybrid basis

Working Hours: 37.5 hours per week, Monday to Friday, 9am to 5:30pm

What you will be doing:

• Developing and implementing CRM strategies to drive customer acquisition, retention, and loyalty
• Designing customer segmentation strategies to deliver personalized and targeted campaigns
• Collaborating with cross-functional teams to align CRM initiatives with broader business goals
• Planning, executing, and optimizing multi-channel CRM campaigns, including email, SMS, push notifications, and in-app messaging
• Monitoring and optimizing key CRM workflows, including onboarding, renewal, and win-back campaigns
• Analysing customer data to derive insights and identify opportunities for growth and improvement
• Developing and maintaining dashboards to track CRM performance metrics (e.g., open rates, click-through rates, conversion rates, churn)
• Providing actionable insights to refine and improve future campaigns
• Overseeing the implementation, maintenance, and optimization of CRM platforms and tools (e.g., HubSpot, Salesforce)
• Mapping and optimizing the customer journey to deliver exceptional experiences at every touchpoint
• Collaborating with customer success teams to gather feedback and improve retention strategies

What we are looking for:

• Proven working knowledge and understanding of CRMs in a marketing capacity, implementation experience is extremely beneficial
• Proven ability to analyse market trends, customer data, and competitor activity to inform marketing decisions
• B2C experience is highly advantageous
• Proactive attitude to change management and process improvement
• Ability to drive change with strong influencing skills and an eagerness to take on new projects and make efficiencies
• Knowledge of analytics tools (Google Analytics, CRM software, etc.) to measure performance and identify areas of improvement
• Experience with A/B testing, performance metrics, and optimizing marketing tactics for maximum impact
• Ability to multitask and work with competing deadlines and priorities
• Excellent relationship building, requiring to be both colleague and customer focused
• Financial Services experience would be desirable

About Acorn Insurance

With over 40 years of experience, Acorn Insurance is a specialist provider dedicated to helping individuals secure motor insurance across the UK. We proudly serve more than 50,000 customers, ensuring they find policies that meet their needs and provide the peace of mind that comes with high-quality cover. At Acorn Insurance, we offer comprehensive training and continuous in-house coaching. You'll receive in-depth, FCA-regulated industry knowledge and all the tools necessary to grow your career with us. We celebrate diversity and are committed to fostering a culture where everyone feels respected and valued.

The Acorn Group has been recognised as a Great Place to Work for 2024/5. A record number of employees participated in our survey, overwhelmingly highlighting our welcoming and supportive atmosphere as an excellent place to build a career. We are committed to continuous improvement and have ambitious plans for 2025.

Why Acorn Insurance?

Acorn Insurance want to give you more than a job, we want to give you a purpose and a career. So, what can we offer you as an employer?

• Wellbeing: Enhanced Annual Leave entitlement starting at 31 days and potentially increasing to 35 days per year depending on grade & length of service (including bank holidays)
• Enhanced paternity pay and 16 weeks full maternity pay
• Colleague Assistance programme offers a suite of wellbeing services such as:

• 6 Free Counselling sessions per year
• Unlimited access to a telephone councillor 24/7
• Access to a free 4-week programme of cognitive behavioural therapy (CBT) with a trained therapist mentor
• Network of internal qualified mental health first aiders are available to provide support to colleagues

Reward, Recognition and Culture:

• Long Service Award paid on 5,10- and 15-years’ service
• A reward and recognition hub to celebrate and reward colleagues and peers
• Consistent and engaging company events including company awards, competitions and charity fundraisers
• Budgets for department leaders to use for social and engagement events

Please visit our website to view more of our excellent work benefits!

All roles are subject to DBS and Financial checks, any offer made will be conditional until checks are completed to a satisfactory standard.

Unfortunately, due to the length of training and complexity of the role, we can only accept applications from candidates who have at least one year remaining on their (Graduate/ Post study work) visa. Unfortunately, we are unable to provide visa sponsorships.

At Acorn, we are committed to creating an inclusive and supportive work environment. We recognise that candidates may have specific needs and are happy to consider reasonable adjustments to the recruitment process and working environment to accommodate individual requirements. Whether it’s modifying equipment, adjusting working hours, or providing additional support, we aim to ensure all employees can perform at their best. If you require any reasonable adjustments, please let us know during the application or interview process, and we will work with you to ensure your needs are met.