Product Manager in Liverpool

The Acorn Group are currently looking for a commercially minded Product Manager who is passionate about solving problems for customers and being at the center of driving the growth of a rapidly expanding specialist home insurance business. This is a newly formed squad within Acorn’s redesigned tech organisation.

In this role you’ll be responsible for defining the product vision and strategy; translating the big product ideas into product specifics; developing and prioritising the tech road map and backlog; and being the voice of the customer and wider business. The product work will vary from implementing major new platform to improving conversion and engagement for our customer journeys.

You’ll work cross-functionally to build products that delight customers, drive retention, and add measurable value. You’ll be part of a collaborative, hands-on team where you’ll be empowered to lead initiatives from idea to launch. We value curiosity, experimentation, and a strong sense of ownership.

You will report into the Product Lead of the B2C Products, and work closely with the General Manager of Home. The Product department consists of all Product Managers, Business Analysts, Project Managers and Designers in the Tech Product area.

Acorn’s non-standard home insurance business grew 80% last year to £13.4M and continues to grow strongly into 2025. The Group is aiming for the home business to be £100M by 2030.

What you will be doing:

• Define and execute the product strategy and roadmap for your area.
• Lead a customer-centric product development process, from discovery to delivery.
• Use data and insights to identify opportunities that improve conversion, engagement, and retention.
• Collaborate with stakeholders across digital, marketing, operations, and compliance to deliver impactful solutions.
• Conduct market research and competitor analysis to inform product decisions.
• Track and communicate progress clearly, ensuring alignment across teams and leadership.

What we are looking for:

• Solid experience as a Product Manager, ideally in digital B2C or B2B environments.
• Proven track record of driving growth and conversion through iterative product development.
• Experience building and scaling digital journeys and managing the end-to-end product lifecycle.
• Confident in partnering with senior leadership and commercially minded.
• Strong analytical mindset with experience using MI and analytics tools to inform decisions.
• Excellent communication and stakeholder management skills.
• Background in regulated industries (insurance, fintech, payments) is highly desirable.
• Familiarity with growth frameworks for both transactional and subscription-based models.

Why Join Us?

• Be part of an exciting fast-growing company – the biggest current business success story to be home grown out of Merseyside; and be part of the team taking Acorn’s home business from £13M to £100M.
• Work in a modern Agile environment taking ownership of how an ambitious business growth plan is delivered through technology.
• Work out of an amazing Grade I Listed iconic building (with £10M of investment in fit-out coming over the next 18 months).
• Shape the future of insurance with cutting-edge digital tools and a strong focus on customer experience.
• Comprehensive training and continuous in-house coaching.

At Acorn Insurance, we’re proud of our Liverpool roots — and even prouder of how far we’ve come. As part of the Acorn Group, we bring over 40 years of specialist insurance expertise to the table. From humble beginnings, we’ve grown into a national leader, now employing 1,700+ people across the UK and reached a milestone £750 million in total value of insurance policies written in 2024. We’re growing fast, with new opportunities emerging every week. That growth is largely due to the values we share:

• We run through walls for our customers and each other.
• We challenge the status quo.
• We succeed when we help those around us succeed.
• We decide quickly when the smart thing to do is use our judgement.

35 days’ holiday.