Senior Conference & Events Sales Coordinator in Birmingham

Birmingham’s Grand Hotel on Colmore Row is housed in one of the city’s most iconic buildings; a landmark Grade II* listed property combining beautifully restored original Victorian features with modern service and style that compliments a vibrant and diverse Birmingham in the 21st century. The Grand Hotel Birmingham features 185 bedrooms and extraordinary suites, a glamorous cocktail lounge bar, a British brasserie serving cuisine with a touch of French flair, and eight magnificent meeting and event rooms - as well as our spectacular Louis XIV-style Grand Ballroom.

We warmly welcome everyone and foster a sense of belonging, where each person is valued and appreciated. Join our team and become part of a passionate group of individuals who genuinely care about the experiences we create for our guests and colleagues.

As a Senior Conference & Events Sales Co-ordinator based at The Grand Hotel Birmingham, you will play a key role in driving meeting and event enquiries from initial enquiry through to conversion. Senior to the Conference & Events Sales Coordinators, you will qualify leads, create tailored proposals, and convert business in line with the hotel’s demand calendar, while supporting the team to deliver consistently high standards. You’ll liaise closely with clients and internal stakeholders to ensure accuracy of details, deadlines are met, and handovers to operations are seamless — all while contributing to the achievement of the hotel’s commercial targets and budgets.

This is an exciting opportunity to work closely with the Conference & Events Sales Office & Reservations Manager and Assistant Conference & Events Sales Office Manager, supporting the oversight of the hotel’s commercial diary and helping to develop, coach and nurture the team. The role is predominantly office hours, working five days per week within the Sales and Reservations Team.

What the role involves:

• Leading the conversion of meeting and event enquiries, managing high-value and high-profile bookings from enquiry to handover.
• Supporting the day-to-day operation of the Conference & Events Sales team, ensuring enquiries are managed effectively and in line with the hotel’s commercial strategy.
• Coaching and mentoring Conference & Events Sales Coordinators to deliver exceptional standards in selling, service, proposals and client communication.
• Managing enquiry distribution, diary management and rates to optimise revenue and maximise conversion.
• Building strong client and internal relationships to ensure seamless delivery and memorable events.

What you can bring to the role:

• Experience working in a Sales & Events office team and a fast-paced environment.
• The ability to coach, motivate and develop others in the team.
• Excellent selling and negotiation skills, with a passion for driving conversion.
• Organisation and attention to detail with experience of Opera or similar system.
• A warm, confident communication style with a genuine focus on guest experience.

At the Grand Hotel Birmingham we make every effort to reward and recognise the loyalty and hard work you provide by offering the following:

• £31,000 per annum - plus target based financial incentives to help your earning potential.
• Stay at the Grand Hotel or other De Vere properties for as little as £50, with special rates for friends and family.
• Get 50% off food and drinks when you dine in Isaacs or Madeleine - or at any De Vere location.
• Explore our Exclusively Yours Benefits portal, unlocking hundreds of discounts on retail, travel, and leisure activities.
• Earn extra cash through our employee referral scheme.
• Free, freshly cooked meals from our chefs, available twice a day across service periods.
• Take advantage of our Employee Assistance Programme, Hospitality Action, providing 24/7 health and wellbeing support, including free counselling.
• As a token of our gratitude for your loyalty, we will treat you to an annual complimentary stay at The Grand Hotel or any De Vere property of your choice, plus additional monetary rewards for reaching long service milestones – which increase year on year!
• We believe in celebrating your special moments too, which is why we offer an extra paid day off for your birthday, along with a £20 love to shop voucher.
• Inclusive multifaith prayer room accessible any time for all team members.
• Experience the flexibility and convenience of Wagestream, our financial wellbeing platform, granting you instant access to your pay when you need it.
• Take advantage of career development opportunities and apprenticeship programmes.
• Regular team appreciation events and monthly recognition programmes.
• Career development opportunities – including access to nationally recognised, funded apprenticeship programmes.
• 31 days holiday each year (increasing annually up to 33 days).
• Gain peace of mind with our Company Life Assurance scheme, ensuring financial security for your loved ones.