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- Tasks: Drive digital marketing strategies and execute B2C campaigns to boost sales and franchisee satisfaction.
- Company: Join Goodyear, a leading global tyre manufacturer with a commitment to innovation and quality.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration in a dynamic environment.
- Why this job: Be part of a team that shapes the future of automotive marketing and makes a real impact.
- Qualifications: Bachelor's degree in marketing required; 3-4 years of relevant experience preferred.
- Other info: Work in a vibrant team culture focused on creativity and digital transformation.
The predicted salary is between 28000 - 42000 £ per year.
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Direct message the job poster from The Goodyear Tire & Rubber Company
Goodyear. More Driven.
Primary Purpose of the Position
The Marketing Specialist – Retail Is Responsible For
- Implementation of the annual eCommerce & Digital roadmaps, plans
- eCommerce channel performance sells out for tyres and SMR (Service, Mechanical, Repair) categories and transforming it into clear action plans.
- Developing & executing B2C campaigns to drive sell out and dealer profitability.
- Creating and executing the B2C programme, executing & tracking effectiveness aligned to business objectives.
Principle Duties and Responsibilities
- Ensure franchisee satisfaction by leading the implementation of digital marketing strategies that drive traffic and sales.
- Lead digital transformation efforts in collaboration with the B2C and Trade marketing teams to ensure franchisees adopt and benefit from digital marketing tools and initiatives.
- Deploy digital campaigns focused on driving sell-out growth, working with category management to create digital content for auto service and tire promotions.
- Oversee digital content management for franchisees, including dealer pages, Google My Business (GMB), and local SEO optimization.
- Support franchisees in the creation and management of online reviews, citations and local search visibility including Trustpilot programme
- Drive online appointment booking tool usage and provide training to franchisees to maximize engagement.
- Track digital marketing performance, analyze ROI, and recommend strategies for improving online presence and sales.
- Support franchisees with digital tools and strategies, ensuring they effectively integrate them into their business operations.
- Drive franchisee satisfaction and retention by developing and implementing consumer-focused marketing campaigns.
- Lead the execution of sell-out campaigns
- Collaborate with category management to design and implement tyre and auto service campaigns that meet both franchisee and consumer needs.
- Ensure the effective execution of dealer co-op advertising activities, ensuring brand consistency and quality across all platforms.
- Provide public relations (PR) and press support for franchisees’ local community initiatives, such as store openings and other consumer-facing events.
- Manage consumer-facing events and other promotional events that engage with the target audience.
- Track the effectiveness of sell-out campaigns, evaluating ROI and recommending improvements for future campaigns.
- Handle customer-related administrative tasks and franchisee requests to ensure smooth operations.
Education
To join our team, you will need:
- A bachelor’s degree in a marketing or commercial major is required.
- A master’s degree in a marketing or commercial major is advantageous.
Experience
- 3 -4 years’ experience in a customer focused marketing role with significant digital elements.
- Experience of creating demand via 3rd party retailers or distributors.
- Experience of working in eCommerce with 2-3 years’ experience in designing media and social programmes.
- Experience of working in automotive sector with eCommerce and/or digital experience.
Knowledge & Skills
- Languages: Fluent in English.
- Strategic influencing.
- Fully competent with Microsoft Office, especially Microsoft Excel.
- Holistic business acumen.
- Strong Analytical skills.
- Customer sensitivity and knowledge.
- Ability to work with cross functional teams.
- Demonstrable and evidence based skills in Digital, eCommerce, SEO & Media design.
- Project management.
Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Motor Vehicle Manufacturing
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Marketing Specialist - Retail employer: The Goodyear Tire & Rubber Company
Contact Detail:
The Goodyear Tire & Rubber Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist - Retail
✨Tip Number 1
Familiarise yourself with Goodyear's brand and their digital marketing strategies. Understanding their current campaigns and how they engage with franchisees will give you a solid foundation to discuss your ideas during the interview.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've tracked and improved digital marketing performance in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact.
✨Tip Number 3
Network with professionals in the automotive and eCommerce sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can leverage to position yourself as a knowledgeable candidate.
✨Tip Number 4
Prepare to discuss your experience with local SEO and digital content management. Highlight any successful campaigns you've led that align with driving traffic and sales, as this is crucial for the role at Goodyear.
We think you need these skills to ace Marketing Specialist - Retail
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, eCommerce, and customer-focused roles. Use keywords from the job description to demonstrate that you meet the specific requirements for the Marketing Specialist - Retail position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the automotive sector. Mention specific campaigns or projects you've worked on that align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, provide examples of how you've used analytical skills to track marketing performance and improve ROI. This could include specific metrics or outcomes from previous campaigns you've managed.
Highlight Collaboration Experience: Emphasise your ability to work with cross-functional teams. Provide examples of successful collaborations that led to effective marketing strategies or campaigns, particularly in a retail or eCommerce context.
How to prepare for a job interview at The Goodyear Tire & Rubber Company
✨Know Your Digital Marketing Strategies
Make sure you understand the latest digital marketing trends and strategies, especially those relevant to eCommerce. Be prepared to discuss how you've successfully implemented digital campaigns in the past and how they drove sales.
✨Showcase Your Analytical Skills
Since the role requires tracking digital marketing performance and analysing ROI, be ready to provide examples of how you've used data to inform your marketing decisions. Highlight any tools or software you are proficient in, particularly Microsoft Excel.
✨Understand Franchisee Needs
Demonstrate your understanding of franchisee satisfaction and how your marketing strategies can support their success. Prepare to discuss how you've collaborated with cross-functional teams to meet customer needs in previous roles.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as launching a new campaign or addressing a franchisee's concerns. Think through potential scenarios and how you would apply your skills to achieve positive outcomes.
