At a Glance
- Tasks: Create engaging customer activation plans and monitor campaign performance.
- Company: Join a dynamic team at Goodyear, a leader in the industry.
- Benefits: Hybrid work model, competitive salary, and opportunities for growth.
- Other info: Diverse workplace welcoming applicants from all backgrounds.
- Why this job: Make a real impact on customer relationships and brand experience.
- Qualifications: Experience in B2B marketing and strong project coordination skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Birmingham, United Kingdom (Hybrid)
Why This Role Matters
This role plays an important part in strengthening customer relationships across EMEA by delivering engaging activation plans, meaningful communications, and commercially effective campaigns. Working closely with sales, central teams, and external partners, you will help increase customer loyalty, support product adoption, and create a consistent brand experience across all channels.
What You’ll Do
- Develop and deliver customer activation and promotional plans aligned to sales and performance goals.
- Monitor campaign performance and engagement metrics, recommending improvements and optimisations where needed.
- Partner with sales teams to create and localise presentations, sales materials, and customer‑facing content.
- Coordinate the planning, delivery, and tracking of customer assets and promotional materials.
- Support customer engagement initiatives including newsletters, events, incentive programmes, and tailored communications.
- Prepare campaign analysis and ROI reporting to support business decisions and continuous improvement.
- Manage activation budgets and collaborate with internal and external stakeholders to ensure effective delivery of activities.
What We’re Looking For
- Experience in B2B marketing, customer engagement, brand activation, events, or a related field.
- Strong project coordination skills with the ability to manage multiple activities and deadlines.
- Confidence using CRM platforms, marketing tools, and data reporting systems such as Salesforce or Tableau.
- Strong communication skills with the ability to adapt messaging for different audiences and markets.
- A collaborative approach and the ability to build positive relationships across teams and with external partners.
- Analytical thinking with a focus on performance, customer insights, and continuous improvement.
- Bachelor’s degree in marketing, Business Administration, or a related discipline, or equivalent experience.
We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply. Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
Senior Customer Activation Specialist in Birmingham employer: The Goodyear Tire & Rubber Company
At Goodyear, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Birmingham. Our hybrid working model provides flexibility, while our commitment to employee growth ensures that you will have access to continuous learning opportunities and career advancement. Join us to be part of a team that values your contributions and supports your professional journey in delivering impactful customer activation strategies across EMEA.
Contact Details:
The Goodyear Tire & Rubber Company Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Activation Specialist in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in customer engagement and brand activation.
✨Tip Number 3
Show off your skills! Bring examples of your past work to interviews, especially any successful campaigns or projects you've managed. This will help you stand out as a candidate who delivers results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Customer Activation Specialist in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B marketing and customer engagement. We want to see how your skills align with the role of Senior Customer Activation Specialist, so don’t hold back on showcasing relevant projects!
Showcase Your Analytical Skills:Since this role involves monitoring campaign performance and making data-driven decisions, be sure to include examples of how you've used analytics in past roles. We love seeing candidates who can think critically about performance metrics!
Highlight Collaboration Experience:This position requires a collaborative approach, so share instances where you’ve worked closely with sales teams or external partners. We’re looking for team players who can build positive relationships across various stakeholders.
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at The Goodyear Tire & Rubber Company
✨Know Your Customer Activation Strategies
Make sure you brush up on the latest trends in customer activation and engagement. Be ready to discuss specific campaigns you've worked on and how they drove results. This shows your understanding of the role and your ability to contribute from day one.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of how you've monitored campaign performance and made recommendations for improvements. This will demonstrate your analytical thinking and focus on continuous improvement.
✨Communicate Effectively
Practice adapting your messaging for different audiences. You might be asked to present a case study or explain a complex idea, so being clear and concise is key. Show that you can tailor your communication style to suit various stakeholders.
✨Collaborate and Build Relationships
Be ready to discuss how you've worked with sales teams and external partners in the past. Highlight your collaborative approach and any successful partnerships you've built. This will show that you understand the importance of teamwork in achieving customer activation goals.
