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- Tasks: Drive digital marketing strategies and execute B2C campaigns to boost sales and franchisee satisfaction.
- Company: Join Goodyear, a global leader in tire manufacturing with a commitment to innovation.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration in a dynamic environment.
- Why this job: Be part of a team that shapes the future of digital marketing in the automotive industry.
- Qualifications: Bachelor's degree in marketing required; 3-4 years of relevant experience preferred.
- Other info: Work in Birmingham and engage with a diverse team focused on impactful marketing initiatives.
The predicted salary is between 28800 - 42000 £ per year.
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Goodyear. More Driven.
Primary Purpose of the Position
The Marketing Specialist – Retail Is Responsible For
- Implementation of the annual eCommerce & Digital roadmaps, plans
- eCommerce channel performance sells out for tyres and SMR (Service, Mechanical, Repair) categories and transforming it into clear action plans.
- Developing & executing B2C campaigns to drive sell out and dealer profitability.
- Creating and executing the B2C programme, executing & tracking effectiveness aligned to business objectives.
Principle Duties and Responsibilities
- Ensure franchisee satisfaction by leading the implementation of digital marketing strategies that drive traffic and sales.
- Lead digital transformation efforts in collaboration with the B2C and Trade marketing teams to ensure franchisees adopt and benefit from digital marketing tools and initiatives.
- Deploy digital campaigns focused on driving sell-out growth, working with category management to create digital content for auto service and tire promotions.
- Oversee digital content management for franchisees, including dealer pages, Google My Business (GMB), and local SEO optimization.
- Support franchisees in the creation and management of online reviews, citations and local search visibility including Trustpilot programme
- Drive online appointment booking tool usage and provide training to franchisees to maximize engagement.
- Track digital marketing performance, analyze ROI, and recommend strategies for improving online presence and sales.
- Support franchisees with digital tools and strategies, ensuring they effectively integrate them into their business operations.
- Drive franchisee satisfaction and retention by developing and implementing consumer-focused marketing campaigns.
- Lead the execution of sell-out campaigns
- Collaborate with category management to design and implement tyre and auto service campaigns that meet both franchisee and consumer needs.
- Ensure the effective execution of dealer co-op advertising activities, ensuring brand consistency and quality across all platforms.
- Provide public relations (PR) and press support for franchisees’ local community initiatives, such as store openings and other consumer-facing events.
- Manage consumer-facing events and other promotional events that engage with the target audience.
- Track the effectiveness of sell-out campaigns, evaluating ROI and recommending improvements for future campaigns.
- Handle customer-related administrative tasks and franchisee requests to ensure smooth operations.
Education
To join our team, you will need:
- A bachelor’s degree in a marketing or commercial major is required.
- A master’s degree in a marketing or commercial major is advantageous.
Experience
- 3 -4 years’ experience in a customer focused marketing role with significant digital elements.
- Experience of creating demand via 3rd party retailers or distributors.
- Experience of working in eCommerce with 2-3 years’ experience in designing media and social programmes.
- Experience of working in automotive sector with eCommerce and/or digital experience.
Knowledge & Skills
- Languages: Fluent in English.
- Strategic influencing.
- Fully competent with Microsoft Office, especially Microsoft Excel.
- Holistic business acumen.
- Strong Analytical skills.
- Customer sensitivity and knowledge.
- Ability to work with cross functional teams.
- Demonstrable and evidence based skills in Digital, eCommerce, SEO & Media design.
- Project management.
Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Motor Vehicle Manufacturing
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Marketing Specialist - Retail employer: The Goodyear Tire & Rubber Company
Contact Detail:
The Goodyear Tire & Rubber Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist - Retail
✨Tip Number 1
Familiarise yourself with Goodyear's brand and its digital marketing strategies. Understanding their current campaigns and how they engage with franchisees will help you tailor your approach during interviews.
✨Tip Number 2
Network with professionals in the automotive and eCommerce sectors. Attend industry events or connect on LinkedIn to gain insights into the latest trends and challenges, which can be valuable talking points in your discussions with Goodyear.
✨Tip Number 3
Prepare to discuss specific examples of successful digital marketing campaigns you've led. Highlight your analytical skills by being ready to talk about how you measured ROI and improved online presence in previous roles.
✨Tip Number 4
Showcase your understanding of local SEO and digital content management. Be prepared to explain how you would support franchisees in optimising their online visibility and managing customer reviews effectively.
We think you need these skills to ace Marketing Specialist - Retail
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and eCommerce. Focus on achievements that demonstrate your ability to drive sales and improve franchisee satisfaction.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the automotive industry and how your skills align with the responsibilities of the Marketing Specialist role. Mention specific campaigns or projects you've worked on that relate to the job description.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've tracked digital marketing performance and improved ROI in previous positions. Use metrics to quantify your success.
Highlight Collaboration Experience: The position involves working with cross-functional teams, so be sure to mention any relevant experiences where you collaborated with others to achieve marketing goals. This could include working with category management or supporting franchisees.
How to prepare for a job interview at The Goodyear Tire & Rubber Company
✨Know Your Digital Marketing Strategies
Make sure you understand the latest digital marketing trends and strategies, especially those relevant to eCommerce. Be prepared to discuss how you've successfully implemented these strategies in past roles.
✨Showcase Your Analytical Skills
Since the role involves tracking digital marketing performance and analysing ROI, be ready to provide examples of how you've used data to drive decisions. Highlight any tools or methodologies you’ve used for analysis.
✨Demonstrate Customer Focus
The position requires a strong customer sensitivity. Prepare to share experiences where you’ve developed campaigns that directly addressed customer needs and improved satisfaction.
✨Prepare for Cross-Functional Collaboration
This role involves working with various teams, so be ready to discuss your experience in cross-functional projects. Highlight how you’ve effectively communicated and collaborated with different departments to achieve common goals.
