Paid Social Executive in Stoke-on-Trent

We are seeking a proactive and analytical Paid Social Executive to join our growing team. This role is ideal for someone with hands-on experience running paid social campaigns across platforms such as Meta and TikTok, who enjoys combining creative thinking with data-led optimisation. You will work closely with account teams and creatives to deliver scalable, ROI-driven social advertising for a range of small business clients.

What You Can Expect from the Paid Social Executive Role

As a Paid Social Executive, you will support the planning, execution and optimisation of paid social campaigns that drive awareness, traffic and conversions. You will be responsible for day-to-day campaign management, performance analysis, creative testing coordination and reporting. This role offers exposure to a variety of clients and industries and requires a balance of technical proficiency, commercial awareness and clear communication.

Essential Knowledge and Experience for the Role

• Paid Social Platforms – Practical experience managing campaigns on Meta (Facebook & Instagram), TikTok and ideally other platforms such as Pinterest or Snapchat
• Campaign Setup & Optimisation – Confidence in building audiences, setting bids and budgets, A/B testing, and applying optimisation levers to improve performance
• Creative Collaboration – Ability to work with creative teams and content partners to develop assets that perform in-feed and in short-form video environments
• Analytics & Reporting – Strong skills in analysing campaign data, pulling insights and producing clear, actionable reports for clients
• Tracking & Measurement – Understanding of conversion tracking, pixel/SDK setups and attribution considerations
• Keeping Current – Awareness of platform updates, ad formats and competitive activity to keep campaigns cutting-edge

Main Responsibilities

• Support the development and delivery of paid social strategies that align with client objectives and budgets
• Set up, launch and manage day-to-day campaign activity across Meta and TikTok, including audience creation, targeting and budget pacing
• Conduct creative testing and manage creative rotations to identify top-performing assets
• Optimise campaigns using data-driven approaches to improve CPA, ROAS and other KPIs
• Produce regular performance reports and present findings and recommendations to account leads and clients
• Collaborate with influencers/content creators and the Influencer team to amplify paid activity where appropriate
• Support tracking setup and troubleshooting with developers and analytics partners to ensure reliable measurement
• Attend client meetings to discuss campaign performance, optimisations and creative needs
• Monitor industry trends and platform changes to recommend new opportunities and tactics

What Skillset & Experience We’re Looking For

• 1-2 years’ experience managing paid social campaigns, ideally within an agency environment
• Proven ability to deliver performance improvements through testing and optimisation
• Comfortable using Ads Manager, Business Manager and TikTok Ads (or equivalent tools)
• Strong numerical and analytical skills with experience using reporting tools such as Google Sheets or Data Studio
• Excellent verbal and written communication skills for clear client and internal collaboration
• Organised and able to manage multiple campaigns and priorities in a fast-paced setting
• Curious and commercially minded with a proactive approach to problem solving

Benefits of Joining The Good Marketer Team

• Competitive salary range of £26,000 - £29,000 based on experience
• Innovative work environment at the cutting edge of digital marketing trends
• Opportunities for professional growth and development through training and certifications
• Supportive team culture that values creativity and collaborative efforts
• Hybrid work options offering flexibility to balance your professional and personal life
• Comprehensive benefits package, including private healthcare, wellness programmes, and team-building events
• 25 days annual leave plus Bank Holidays and an extra half day on your birthday.

The Interview Process

Our interview process is straightforward and designed to understand your fit within our team:

• Introductory Call (30 mins, virtual) – Initial conversation with our HR Manager to discuss your background and interest in the role
• Competency & Technical Interview (45 mins, virtual) – Deep dive with our Paid Social Lead into your campaign experience and a short task focused on optimisation
• Technical Assessment - Exercise to showcase your Paid Social knowledge further and experience life at The Good Marketer a little more.
• Cultural Fit (30 mins, virtual or in-person) – Informal chat to assess alignment with our company values and team dynamics

Ready to Apply?

We welcome your application. Please submit your CV and a cover letter outlining why you are passionate about paid social and include examples of campaigns you’ve managed or optimised. We look forward to learning more about you.

The Good Marketer is committed to fostering an inclusive and diverse workplace, encouraging applications from all qualified candidates regardless of gender, age, background, or disability.