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- Tasks: Lead and optimise paid media campaigns across search, social, and programmatic channels.
- Company: Dynamic digital marketing agency based in London with a collaborative culture.
- Benefits: Competitive salary, hybrid work options, private healthcare, and 25 days annual leave.
- Why this job: Join a creative team at the forefront of digital marketing trends and make a real impact.
- Qualifications: 2-4 years in paid media, strong analytical skills, and experience with Google Ads and social platforms.
- Other info: Opportunities for professional growth and a supportive team environment.
The predicted salary is between 34000 - 40000 £ per year.
Location: London, United Kingdom (Remote Options)
We are looking for a proactive and strategically minded Paid Media Account Manager to join our growing media team. This role suits someone with hands-on experience planning, executing and optimising paid media across search, social and programmatic channels, who enjoys combining commercial thinking with data-led decision making. You will act as the primary client-facing lead for a portfolio of accounts, working closely with media buyers, creatives and analytics to drive measurable growth for a range of small and medium-sized business clients.
What You Can Expect from the Role
As a Paid Media Account Manager, you will take ownership of campaign strategy, performance and client communication. You will be responsible for developing integrated media plans, overseeing day-to-day campaign management, and delivering insights and recommendations that improve ROI. This role requires excellent stakeholder management, strong analytical ability and a clear commercial focus.
Main Responsibilities
- Lead the development and delivery of multi-channel paid media strategies aligned to client objectives and budgets
- Manage client relationships, including regular performance reviews, strategy sessions and day-to-day communications
- Coordinate media buying across channels — paid search (Google Ads, Microsoft Ads), paid social (Meta, TikTok, LinkedIn), display and programmatic — ensuring cohesive campaign execution
- Oversee campaign setup, targeting, bidding and budget pacing, working with media buyers to implement optimisations
- Define and monitor KPIs (CPA, ROAS, LTV, CTR) and produce clear, actionable performance reports for clients and internal stakeholders
- Lead A/B testing and creative experiments in collaboration with the creative team to improve ad relevance and performance
- Ensure tracking, tagging and attribution are configured correctly and collaborate with developers and analytics partners to troubleshoot measurement issues
- Provide commercial recommendations and forecasting to help clients scale spend efficiently and meet business goals
- Keep abreast of industry trends, platform updates and emerging formats to identify new opportunities for clients
Essential Knowledge and Experience
- 2-4 years’ experience in paid media, ideally within an agency environment managing multiple client accounts
- Practical experience across search and social platforms (Google Ads, Microsoft Ads, Meta Ads Manager, TikTok Ads) and familiarity with programmatic or DV360 is desirable
- Strong commercial and analytical skills with experience using reporting tools such as Google Sheets, Looker Studio or equivalent
- Proven track record of improving campaign performance through testing, optimisation and budget allocation
- Good understanding of tracking and measurement, including pixels, GTM and server-side considerations
- Excellent verbal and written communication skills for client-facing reporting and internal collaboration
- Organised and able to manage competing priorities for multiple accounts in a fast-paced setting
- Commercially minded, curious and proactive with a solutions-focused approach
- Experience with e-commerce platforms (Shopify, Magento) and Google Analytics/GA4
- Familiarity with bidding strategies, attribution models and LTV-driven optimisation
- Knowledge of creative best practices for paid channels and experience running creative tests
- Certifications in Google Ads, Meta Blueprint or similar are advantageous
Benefits of Joining The Team
- Competitive salary range of £40,000 - £47,000 based on experience
- Innovative work environment at the cutting edge of digital marketing trends
- Opportunities for professional growth and development through training and certifications
- Supportive team culture that values creativity and collaborative effort
- Hybrid work options offering flexibility to balance professional and personal life
- Comprehensive benefits package, including private healthcare, wellness programmes, and team-building events
- 25 days annual leave plus Bank Holidays and an extra half day on your birthday and 2 duvet days.
The Interview Process
Our interview process is designed to assess both technical skill and cultural fit and typically includes:
- Introductory Call (30 mins, virtual) – Initial conversation with HR to discuss your background and interest in the role
- Technical & Competency Interview (45 mins, virtual) – Discussion with the Media Lead covering campaign strategy, optimisation and a short scenario-based task
- Practical Assessment – A short exercise to demonstrate your approach to media planning and performance analysis
- Cultural Fit (30 mins, virtual or in-person) – Informal chat to assess alignment with our values and team dynamics
Ready to Apply?
Please submit your CV and a cover letter outlining relevant campaign experience and examples of performance improvements you have driven. We welcome applications from all qualified candidates and are committed to fostering an inclusive and diverse workplace regardless of gender, age, background or disability.
Senior Paid Social/PPC Account Manager employer: The Good Marketer
Contact Detail:
The Good Marketer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social/PPC Account Manager
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. A personal introduction can make all the difference when you're trying to land that Senior Paid Social/PPC Account Manager role.
✨Tip Number 2
Show off your skills! Prepare a portfolio of your best campaign successes and be ready to discuss them in detail during interviews. Highlight how you’ve improved ROI and managed client relationships effectively.
✨Tip Number 3
Stay updated with industry trends! Follow relevant blogs, podcasts, and social media channels. Being knowledgeable about the latest in paid media will impress potential employers and show your passion for the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Senior Paid Social/PPC Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid media, especially with platforms like Google Ads and Meta. We want to see how your skills align with the role, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about specific campaigns you've managed and the results you've achieved. We love seeing your personality come through, so keep it engaging and relevant.
Showcase Your Analytical Skills: Since this role requires strong analytical abilities, make sure to mention any tools you’ve used for reporting and optimisation. We’re keen to know how you’ve improved campaign performance through data-driven decisions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and ready to take the next step in your career!
How to prepare for a job interview at The Good Marketer
✨Know Your Numbers
As a Senior Paid Social/PPC Account Manager, you'll need to be comfortable with KPIs like CPA, ROAS, and CTR. Brush up on these metrics and be ready to discuss how you've used them to drive campaign success in the past. Having specific examples will show your analytical skills and commercial focus.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing multi-channel paid media strategies. Think of a few campaigns where you successfully aligned strategies with client objectives and budgets. This will demonstrate your proactive mindset and ability to manage client relationships effectively.
✨Familiarise Yourself with Tools
Make sure you're well-versed in the platforms mentioned in the job description, like Google Ads, Meta Ads Manager, and TikTok Ads. If you have experience with reporting tools like Google Sheets or Looker Studio, be ready to share how you've used them to improve campaign performance.
✨Cultural Fit Matters
The interview process includes a cultural fit assessment, so think about how your values align with the company's. Be prepared to discuss your teamwork experiences and how you contribute to a supportive team culture. This will help you stand out as someone who not only has the skills but also fits well within their environment.
