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- Tasks: Manage and optimise paid social campaigns on platforms like Meta and TikTok.
- Company: Join a dynamic digital marketing team at The Good Marketer.
- Benefits: Competitive salary, hybrid work options, and comprehensive benefits package.
- Why this job: Make an impact with creative campaigns while growing your skills in a supportive environment.
- Qualifications: 1-2 years of experience in paid social campaigns and strong analytical skills.
- Other info: Enjoy 25 days annual leave plus Bank Holidays and a half day off for your birthday.
The predicted salary is between 26000 - 29000 £ per year.
Location: London, United Kingdom (Remote Options)
We are seeking a proactive and analytical Paid Social Executive to join our growing team. This role is ideal for someone with hands-on experience running paid social campaigns across platforms such as Meta and TikTok, who enjoys combining creative thinking with data-led optimisation. You will work closely with account teams and creatives to deliver scalable, ROI-driven social advertising for a range of small business clients.
What You Can Expect from the Paid Social Executive Role
As a Paid Social Executive, you will support the planning, execution and optimisation of paid social campaigns that drive awareness, traffic and conversions. You will be responsible for day-to-day campaign management, performance analysis, creative testing coordination and reporting. This role offers exposure to a variety of clients and industries and requires a balance of technical proficiency, commercial awareness and clear communication.
Essential Knowledge and Experience for the Role
- Paid Social Platforms – Practical experience managing campaigns on Meta (Facebook & Instagram), TikTok and ideally other platforms such as Pinterest or Snapchat
- Campaign Setup & Optimisation – Confidence in building audiences, setting bids and budgets, A/B testing, and applying optimisation levers to improve performance
- Creative Collaboration – Ability to work with creative teams and content partners to develop assets that perform in-feed and in short-form video environments
- Analytics & Reporting – Strong skills in analysing campaign data, pulling insights and producing clear, actionable reports for clients
- Tracking & Measurement – Understanding of conversion tracking, pixel/SDK setups and attribution considerations
- Keeping Current – Awareness of platform updates, ad formats and competitive activity to keep campaigns cutting-edge
Main Responsibilities
- Support the development and delivery of paid social strategies that align with client objectives and budgets
- Set up, launch and manage day-to-day campaign activity across Meta and TikTok, including audience creation, targeting and budget pacing
- Conduct creative testing and manage creative rotations to identify top-performing assets
- Optimise campaigns using data-driven approaches to improve CPA, ROAS and other KPIs
- Produce regular performance reports and present findings and recommendations to account leads and clients
- Collaborate with influencers/content creators and the Influencer team to amplify paid activity where appropriate
- Support tracking setup and troubleshooting with developers and analytics partners to ensure reliable measurement
- Attend client meetings to discuss campaign performance, optimisations and creative needs
- Monitor industry trends and platform changes to recommend new opportunities and tactics
What Skillset & Experience We're Looking For
- 1-2 years’ experience managing paid social campaigns, ideally within an agency environment
- Proven ability to deliver performance improvements through testing and optimisation
- Comfortable using Ads Manager, Business Manager and TikTok Ads (or equivalent tools)
- Strong numerical and analytical skills with experience using reporting tools such as Google Sheets or Data Studio
- Excellent verbal and written communication skills for clear client and internal collaboration
- Organised and able to manage multiple campaigns and priorities in a fast-paced setting
- Curious and commercially minded with a proactive approach to problem solving
Benefits of Joining The Good Marketer Team
- Competitive salary range of £26,000 - £29,000 based on experience
- Innovative work environment at the cutting edge of digital marketing trends
- Opportunities for professional growth and development through training and certifications
- Supportive team culture that values creativity and collaborative efforts
- Hybrid work options offering flexibility to balance your professional and personal life
- Comprehensive benefits package, including private healthcare, wellness programmes, and team-building events
- 25 days annual leave plus Bank Holidays and an extra half day on your birthday.
The Interview Process
Our interview process is straightforward and designed to understand your fit within our team:
- Introductory Call (30 mins, virtual) – Initial conversation with our HR Manager to discuss your background and interest in the role
- Competency & Technical Interview (45 mins, virtual) – Deep dive with our Paid Social Lead into your campaign experience and a short task focused on optimisation
- Technical Assessment - Exercise to showcase your Paid Social knowledge further and experience life at The Good Marketer a little more.
- Cultural Fit (30 mins, virtual or in-person) – Informal chat to assess alignment with our company values and team dynamics
Ready to Apply?
We welcome your application! Please submit your CV and a cover letter outlining why you are passionate about paid social and include examples of campaigns you’ve managed or optimised. We look forward to learning more about you!
The Good Marketer is committed to fostering an inclusive and diverse workplace, encouraging applications from all qualified candidates regardless of gender, age, background, or disability.
Paid Social Executive employer: The Good Marketer
Contact Detail:
The Good Marketer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Executive
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have a lead on that perfect Paid Social Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid social campaigns. Include metrics and results to demonstrate your impact. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by doing mock sessions with friends or mentors. Focus on articulating your experience with platforms like Meta and TikTok, and how you've optimised campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are eager to join our team at The Good Marketer.
We think you need these skills to ace Paid Social Executive
Some tips for your application 🫡
Show Your Passion for Paid Social: When writing your cover letter, let your enthusiasm for paid social shine through! Share why you love working with platforms like Meta and TikTok, and how you've used them to drive results in past campaigns.
Be Specific About Your Experience: We want to see the nitty-gritty of your campaign management experience. Include specific examples of campaigns you've run, the strategies you employed, and the outcomes you achieved. Numbers speak volumes!
Tailor Your CV to the Role: Make sure your CV highlights the skills and experiences that align with the Paid Social Executive role. Use keywords from the job description to show that you’re a perfect fit for our team at StudySmarter.
Keep It Clear and Concise: While we love detail, clarity is key! Make sure your application is easy to read and straight to the point. Avoid jargon unless it’s relevant, and ensure your passion for the role comes across clearly.
How to prepare for a job interview at The Good Marketer
✨Know Your Platforms Inside Out
Make sure you brush up on your knowledge of Meta and TikTok, as well as any other platforms mentioned in the job description. Be ready to discuss specific campaigns you've managed, including audience targeting and budget management. This will show that you’re not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to optimise campaigns in the past. Bring examples of reports you've created or insights you've pulled from campaign data. This will demonstrate your ability to analyse performance and make data-driven decisions, which is crucial for this role.
✨Be Creative and Collaborative
Think about how you've worked with creative teams in the past. Be ready to share examples of successful creative tests or collaborations that led to improved campaign performance. Highlighting your ability to blend creativity with analytics will set you apart from other candidates.
✨Stay Current with Industry Trends
Familiarise yourself with the latest trends in paid social advertising and any recent updates to the platforms you'll be working on. Being able to discuss these trends during your interview will show that you're proactive and genuinely interested in the field, which is a big plus for any employer.
