Senior Paid Social/PPC Account Manager in City of Westminster

We are looking for a proactive and strategically minded Paid Media Account Manager to join our growing media team. This role suits someone with hands-on experience planning, executing and optimising paid media across search, social and programmatic channels, who enjoys combining commercial thinking with data-led decision making. You will act as the primary client-facing lead for a portfolio of accounts, working closely with media buyers, creatives and analytics to drive measurable growth for a range of small and medium-sized business clients. As a Paid Media Account Manager, you will take ownership of campaign strategy, performance and client communication. You will be responsible for developing integrated media plans, overseeing day-to-day campaign management, and delivering insights and recommendations that improve ROI. This role requires excellent stakeholder management, strong analytical ability and a clear commercial focus.

• Lead the development and delivery of multi-channel paid media strategies aligned to client objectives and budgets.
• Manage client relationships, including regular performance reviews, strategy sessions and day-to-day communications.
• Coordinate media buying across channels - paid search (Google Ads, Microsoft Ads), paid social (Meta, TikTok, LinkedIn), display and programmatic - ensuring cohesive campaign execution.
• Oversee campaign setup, targeting, bidding and budget pacing, working with media buyers to implement optimisations.
• Define and monitor KPIs (CPA, ROAS, LTV, CTR) and produce clear, actionable performance reports for clients and internal stakeholders.
• Lead A/B testing and creative experiments in collaboration with the creative team to improve ad relevance and performance.
• Ensure tracking, tagging and attribution are configured correctly and collaborate with developers and analytics partners to troubleshoot measurement issues.
• Provide commercial recommendations and forecasting to help clients scale spend efficiently and meet business goals.
• Keep abreast of industry trends, platform updates and emerging formats to identify new opportunities for clients.

Interview process:

• Introductory Call (30 mins, virtual) - Initial conversation with HR to discuss your background and interest in the role.
• Technical & Competency Interview (45 mins, virtual) - Discussion with the Media Lead covering campaign strategy, optimisation and a short scenario-based task.
• Practical Assessment - A short exercise to demonstrate your approach to media planning and performance analysis.
• Cultural Fit (30 mins, virtual or in-person) - Informal chat to assess alignment with our values and team dynamics.

Qualifications:

• 2-4 years' experience in paid media, ideally within an agency environment managing multiple client accounts.
• Practical experience across search and social platforms (Google Ads, Microsoft Ads, Meta Ads Manager, TikTok Ads) and familiarity with programmatic or DV360 is desirable.
• Strong commercial and analytical skills with experience using reporting tools such as Google Sheets, Looker Studio or equivalent.
• Proven track record of improving campaign performance through testing, optimisation and budget allocation.
• Good understanding of tracking and measurement, including pixels, GTM and server-side considerations.
• Excellent verbal and written communication skills for client-facing reporting and internal collaboration.
• Organised and able to manage competing priorities for multiple accounts in a fast-paced setting.
• Commercially minded, curious and proactive with a solutions-focused approach.
• Experience with e-commerce platforms (Shopify, Magento) and Google Analytics/GA4.
• Familiarity with bidding strategies, attribution models and LTV-driven optimisation.
• Knowledge of creative best practices for paid channels and experience running creative tests.
• Certifications in Google Ads, Meta Blueprint or similar are advantageous.

Benefits:

• Competitive salary range of £40,000 - £47,000 based on experience.
• Innovative work environment at the cutting edge of digital marketing trends.
• Opportunities for professional growth and development through training and certifications.
• Supportive team culture that values creativity and collaborative effort.
• Hybrid work options offering flexibility to balance professional and personal life.
• Comprehensive benefits package, including private healthcare, wellness programmes, and team-building events.
• 25 days annual leave plus Bank Holidays and an extra half day on your birthday and 2 duvet days.