At a Glance
- Tasks: Manage and optimise paid social campaigns on platforms like Meta and TikTok.
- Company: Join a dynamic digital marketing team at The Good Marketer.
- Benefits: Enjoy a competitive salary, hybrid work options, and 25 days annual leave.
- Other info: Collaborative culture with opportunities for professional growth and development.
- Why this job: Be at the forefront of digital marketing trends and make a real impact.
- Qualifications: 1-2 years experience in paid social campaigns and strong analytical skills.
The predicted salary is between 26000 - 29000 £ per year.
We are seeking a proactive and analytical Paid Social Executive to join our growing team. This role is ideal for someone with hands-on experience running paid social campaigns across platforms such as Meta and TikTok, who enjoys combining creative thinking with data-led optimisation. You will work closely with account teams and creatives to deliver scalable, ROI-driven social advertising for a range of small business clients.
What You Can Expect from the Paid Social Executive Role
As a Paid Social Executive, you will support the planning, execution and optimisation of paid social campaigns that drive awareness, traffic and conversions. You will be responsible for day-to-day campaign management, performance analysis, creative testing coordination and reporting. This role offers exposure to a variety of clients and industries and requires a balance of technical proficiency, commercial awareness and clear communication.
Essential Knowledge and Experience for the Role
- Paid Social Platforms – Practical experience managing campaigns on Meta (Facebook & Instagram), TikTok and ideally other platforms such as Pinterest or Snapchat
- Campaign Setup & Optimisation – Confidence in building audiences, setting bids and budgets, A/B testing, and applying optimisation levers to improve performance
- Creative Collaboration – Ability to work with creative teams and content partners to develop assets that perform in-feed and in short-form video environments
- Analytics & Reporting – Strong skills in analysing campaign data, pulling insights and producing clear, actionable reports for clients
- Tracking & Measurement – Understanding of conversion tracking, pixel/SDK setups and attribution considerations
- Keeping Current – Awareness of platform updates, ad formats and competitive activity to keep campaigns cutting-edge
Main Responsibilities
- Support the development and delivery of paid social strategies that align with client objectives and budgets
- Set up, launch and manage day-to-day campaign activity across Meta and TikTok, including audience creation, targeting and budget pacing
- Conduct creative testing and manage creative rotations to identify top-performing assets
- Optimise campaigns using data-driven approaches to improve CPA, ROAS and other KPIs
- Produce regular performance reports and present findings and recommendations to account leads and clients
- Collaborate with influencers/content creators and the Influencer team to amplify paid activity where appropriate
- Support tracking setup and troubleshooting with developers and analytics partners to ensure reliable measurement
- Attend client meetings to discuss campaign performance, optimisations and creative needs
- Monitor industry trends and platform changes to recommend new opportunities and tactics
What Skillset & Experience We're Looking For
- 1-2 years’ experience managing paid social campaigns, ideally within an agency environment
- Proven ability to deliver performance improvements through testing and optimisation
- Comfortable using Ads Manager, Business Manager and TikTok Ads (or equivalent tools)
- Strong numerical and analytical skills with experience using reporting tools such as Google Sheets or Data Studio
- Excellent verbal and written communication skills for clear client and internal collaboration
- Organised and able to manage multiple campaigns and priorities in a fast-paced setting
- Curious and commercially minded with a proactive approach to problem solving
Benefits of Joining The Good Marketer Team
- Competitive salary range of £26,000 - £29,000 based on experience
- Innovative work environment at the cutting edge of digital marketing trends
- Opportunities for professional growth and development through training and certifications
- Supportive team culture that values creativity and collaborative efforts
- Hybrid work options offering flexibility to balance your professional and personal life
- Comprehensive benefits package, including private healthcare, wellness programmes, and team-building events
- 25 days annual leave plus Bank Holidays and an extra half day on your birthday.
The Interview Process
Our interview process is straightforward and designed to understand your fit within our team:
- Introductory Call (30 mins, virtual) – Initial conversation with our HR Manager to discuss your background and interest in the role
- Competency & Technical Interview (45 mins, virtual) – Deep dive with our Paid Social Lead into your campaign experience and a short task focused on optimisation
- Technical Assessment - Exercise to showcase your Paid Social knowledge further and experience life at The Good Marketer a little more.
- Cultural Fit (30 mins, virtual or in-person) – Informal chat to assess alignment with our company values and team dynamics
The Good Marketer is committed to fostering an inclusive and diverse workplace, encouraging applications from all qualified candidates regardless of gender, age, background, or disability.
Paid Social Executive employer: The Good Marketer Group
The Good Marketer is an exceptional employer, offering a dynamic and innovative work environment in the heart of London, with flexible remote options. Employees benefit from a supportive team culture that prioritises creativity and collaboration, alongside opportunities for professional growth through training and certifications. With a competitive salary, comprehensive benefits package, and a commitment to work-life balance, this role as a Paid Social Executive promises meaningful and rewarding employment for those passionate about digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Good Marketer Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Good Marketer Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Good Marketer Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Good Marketer Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Good Marketer Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Good Marketer Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Good Marketer Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Good Marketer Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Good Marketer Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Good Marketer Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
