At a Glance
- Tasks: Lead performance media for high-stakes brands and mentor a dynamic team.
- Company: Join The Good Influence, a top-rated social agency making a positive impact.
- Benefits: Enjoy competitive salary, hybrid work, wellness budget, and generous holiday allowance.
- Other info: Be part of a culture that values creativity, diversity, and giving back.
- Why this job: Shape the future of paid media while building trusted brands that matter.
- Qualifications: 5+ years in performance media with a proven track record of success.
The predicted salary is between 47500 - 56000 £ per year.
Who we are
We're The Good Influence - a social agency for the relationship era. We grow brands people believe in. Not the loudest brands. The most trusted ones - the ones helping people eat, feel, look, do or live better. We call it The Good Economy, and it's the only place we work. Whether it’s launching Wild & Weleda on TikTok, supporting life‑saving tech such as R;pple or biohacking with Willpowders, we are here to harness the power of social: developing creative & engaging content, building vibrant communities, activating the right influencer partnerships and powering conversion & awareness through paid.
A few things we're proud of: 15+ industry awards in under five years, Adweek's 3rd Fastest Growing Agency Globally, IPA Beacon Agency, Best Global Small Social Agency 2026, and - most importantly to us - Campaign's Best Places to Work 2026. The team makes the work, and we work hard to make it a place worth being.
Good Influence is in our name, but also in our nature. We exist to build brands and communities but also to give back; we donate 1% of our revenue to 1% for the Planet, supporting The Felix Project as well as being a climate positive business through On A Mission.
The Role
We're looking for a Senior Paid Manager to lead performance media across a portfolio of high-stakes brands in The Good Economy - owning the strategy, the work, and the outcomes. You'll mentor a team of Paid Managers, set the bar on craft, and be the senior face of TGI's paid practice for your accounts. This is for someone who's done the Manager job well and is ready to step up: you can hold a room of senior clients on plans and performance, you've got a point of view on where paid is heading, and you know how to scale a team without losing rigour. You're the operating bar - the standard others measure themselves against.
What you'll be doing
- Account leadership
- Lead performance media across a portfolio of high-stakes clients - owning the strategy, the work and the outcomes.
- Be the senior face of TGI's paid practice for your accounts.
- Set multi-channel paid strategy across your portfolio - the approach, the KPIs, the test-and-learn roadmap.
- Strategy & planning
- Lead senior client conversations on performance, planning and growth.
- Bring outside-in thinking to client briefs: industry context, platform shifts, what competitors are doing.
- Pressure-test plans against real-world results and adjust at speed.
- Team management
- Mentor and line-manage Paid Managers and Senior Execs - review work, set the craft bar, give structured feedback that sticks.
- Lead pitch contributions on paid strategy and run sessions internally to develop the team.
- Build career paths for the people you lead and own their progression conversations.
- Performance & commercial
- Set the analytics framework across your accounts; surface trends across campaigns and turn them into agency-wide best practice.
- Lead deep-dive performance reviews and run experiments that move metrics meaningfully.
- Own forecast and revenue across your portfolio; flag risks early and spot growth opportunities.
- Keep scopes honest - manage burn against budget and coach the team on financial accuracy.
- Client relationships
- Hold the room with CMOs and Marketing Directors - calmly, with data and conviction.
- Partner with creative leads to brief, review, and unlock paid-first creative that wins on platform.
- Champion creative testing as the central lever for performance gains.
Who we're looking for
Senior paid track record. 5+ years in performance media, with a sharp portfolio of senior-led campaigns at meaningful scale. A confident senior face for clients. You can hold the room with CMOs and Marketing Directors - calmly, with data and conviction. A people leader. You've actively coached and developed paid talent and can show how your team has grown under you. Strategically sharp. You think in roadmaps and test plans, not just campaigns. You bring outside context into the room. Creative-fluent. You partner well with creative leads, brief sharply, and know how to unlock paid-first work. Commercially confident. Forecast ownership, margin awareness, scope discipline - these are second nature. Calm in a crisis. Performance dips, platform outages, last-minute pivots - you steady the ship and lead the response. A craft champion. You set the bar on the basics - naming, structure, QC, reporting - and hold the team to it. AI-fluent. Gemini/Claude/Perplexity plus platform-native AI - you've got a point of view on what's working and you're shaping how the team uses it. Curious about what's next. AI in paid, signal loss, retail media, emerging platforms - you've got a point of view and you're shaping it. A culture fit for TGI. Kind, low-ego, ambitious. You want to help build brands people believe in.
Our Perks
Competitive Base Salary range - £47,500 - £56,000. Company bonus scheme up to 10% of salary based on personal & company performance. Hybrid remote working - Tuesday & Thursday in office. Monthly Travel Budget. Monthly Wellness budget. Company pension scheme. Enhanced maternity, paternity and sick pay. Flexible hours: we allow our team to set their own time. We trust our team to get their work done on their schedule. Fast growing company and opportunity to grow with the team. Open-minded culture, welcoming thoughts and ideas to be shared. Working with charitable organisations to help raise funds and give back. Regular team socials. 25 days holiday allowance (plus the bank holidays). Tools MacBook.
Everyone's welcome
We believe that different ideas, perspectives and backgrounds are the cornerstones of creativity. As an equal opportunities employer, we welcome applications from all backgrounds, and treat all applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic. If you're here to influence the world for good, then you'll fit in nicely. We take pride in building a supportive and creative work environment, committed to inclusion, diversity, and representation.
Senior Paid Social Manager (London) employer: The Good Influence
At The Good Influence, we pride ourselves on being a leading social agency that not only champions creativity but also fosters a supportive and inclusive work culture. With competitive salaries, flexible working hours, and a commitment to employee growth, we empower our team to thrive while making a positive impact in the world. Join us in shaping brands that matter and enjoy the benefits of a fast-growing company that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Manager (London)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in paid social. Use case studies to demonstrate how you've driven results for previous clients. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their values and how they operate in The Good Economy. Tailor your responses to show how your experience aligns with their mission and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at The Good Influence. Let’s make some good waves together!
We think you need these skills to ace Senior Paid Social Manager (London)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about performance media and building brands that matter. Share your experiences and what excites you about joining The Good Influence.
Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences that align with the Senior Paid Social Manager role. Highlight your past successes in leading campaigns and mentoring teams, as these are key aspects we’re looking for.
Be Data-Driven:Since you'll be holding conversations with senior clients, it’s crucial to demonstrate your ability to back up your strategies with data. Include examples of how you've used analytics to drive performance and make informed decisions in your previous roles.
Keep It Professional Yet Personal:While we love a friendly tone, remember to maintain professionalism in your application. Share a bit about yourself and your values, especially how they align with our mission at The Good Influence. And don’t forget, apply through our website for the best chance!
How to prepare for a job interview at The Good Influence
✨Know Your Stuff
Before stepping into the interview, make sure you’re well-versed in the latest trends in performance media and social strategy. Familiarise yourself with The Good Influence's recent campaigns and their impact. This will not only show your genuine interest but also help you engage in meaningful conversations about their work.
✨Showcase Your Leadership Skills
As a Senior Paid Social Manager, you'll be expected to lead and mentor a team. Prepare examples of how you've successfully developed talent in your previous roles. Be ready to discuss specific instances where your leadership made a difference, whether it was through coaching or managing high-stakes projects.
✨Bring Data to the Table
Data-driven decision-making is key in this role. Come prepared with metrics from your past campaigns that demonstrate your ability to drive performance and growth. Highlight how you’ve used analytics to inform strategies and adjust plans on the fly, especially in challenging situations.
✨Be Creative and Collaborative
The Good Influence values creativity, so think about how you can bring fresh ideas to the table. Prepare to discuss how you’ve collaborated with creative teams in the past to produce paid-first content that resonates with audiences. Show them you can bridge the gap between data and creativity seamlessly.
