At a Glance
- Tasks: Lead creative paid content strategies and collaborate with teams to drive brand growth.
- Company: Join The Good Influence, an award-winning social agency focused on building trusted brands.
- Benefits: Enjoy a vibrant workplace culture, competitive salary, and opportunities for professional development.
- Other info: Be part of a climate-positive business that gives back to the community.
- Why this job: Make a real impact by shaping creative strategies for brands that matter.
- Qualifications: Experience in creative strategy and a passion for social media marketing.
The predicted salary is between 40000 - 50000 £ per year.
Who we are
We're The Good Influence - a social agency for the relationship era. We grow brands people believe in. Not the loudest brands. The most trusted ones - the ones helping people eat, feel, look, do or live better. We call it The Good Economy, and it's the only place we work.
Whether it’s launching Wild & Weleda on TikTok, supporting life‑saving tech such as R;pple or biohacking with Willpowders, we are here to harness the power of social: developing creative & engaging content, building vibrant communities, activating the right influencer partnerships and powering conversion & awareness through paid.
A few things we're proud of: 15+ industry awards in under five years, Adweek's 3rd Fastest Growing Agency Globally, IPA Beacon Agency, Best Global Small Social Agency 2026, and - most importantly to us - Campaign's Best Places to Work 2026. The team makes the work, and we work hard to make it a place worth being.
Good Influence is in our name, but also in our nature. We exist to build brands and communities but also to give back; we donate 1% of our revenue to 1% for the Planet, supporting The Felix Project as well as being a climate positive business through On A Mission.
The Role
We're looking for a Creative Strategist (Paid) to own paid content strategy for a portfolio of TGI's accounts - leading creative testing roadmaps, hook architectures, creator partnerships, and refresh cadences that drive belief and growth for the brands we work with.
You'll be the day‑to‑day paid creative owner clients lean on - the person who turns audit into action, reading what's happening in‑platform and shaping it into bold briefs the creative team can ship and the paid media team can run. You'll partner with Senior Paid Managers on the most complex work, and bring a small team along for the ride.
Creative Strategist - Paid (London) employer: The Good Influence
At The Good Influence, we pride ourselves on being a leading social agency that champions creativity and community engagement in the heart of London. Our vibrant work culture fosters collaboration and innovation, offering employees ample opportunities for growth and development while working on impactful projects that resonate with audiences. With a commitment to sustainability and social responsibility, we not only strive for excellence in our campaigns but also give back to the planet, making us an employer of choice for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist - Paid (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Good Influence and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Good Influence are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Good Influence on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Good Influence. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist - Paid (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Good Influence. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Good Influence:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Good Influence’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Good Influence
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Good Influence will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Good Influence, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
