At a Glance
- Tasks: Lead senior client relationships and drive innovative strategies for impactful brands.
- Company: Join The Good Influence, a top-rated social agency making a difference.
- Benefits: Enjoy competitive salary, hybrid working, wellness budget, and generous holiday allowance.
- Other info: Dynamic culture focused on inclusion, diversity, and personal growth.
- Why this job: Be part of a fast-growing agency that values creativity and community impact.
- Qualifications: 5+ years in agency leadership with strong client relationship skills.
The predicted salary is between 60000 - 80000 £ per year.
We’re The Good Influence - a social agency for the relationship era. We grow brands people believe in. Not the loudest brands. The most trusted ones - the ones helping people eat, feel, look, do or live better. We call it The Good Economy, and it’s the only place we work. Whether it’s launching Wild & Weleda on TikTok, supporting life-saving tech such as R;pple or biohacking with Willpowders, we are here to harness the power of social: developing creative & engaging content, building vibrant communities, activating the right influencer partnerships and powering conversion & awareness through paid.
A few things we’re proud of: 15+ industry awards in under five years, Adweek’s 3rd Fastest Growing Agency Globally, IPA Beacon Agency, Best Global Small Social Agency 2026, and most importantly to us - Campaign’s Best Places to Work 2026. The team makes the work, and we work hard to make it a place worth being. Good Influence is in our name, but also in our nature. We exist to build brands and communities but also to give back; we donate 1% of our revenue to 1% for the Planet, supporting The Felix Project as well as being a climate positive business through On A Mission.
We’re looking for an Account Director to own the senior client relationship across a portfolio of brands in The Good Economy. You’ll be the senior partner who sets ambition with the client, brings the right TGI capabilities to bear, and makes sure we’re delivering work the client actually believes in. This is for an operator who’s lived a few client-side conversations - comfortable presenting strategy to a CMO, calmly steering a difficult feedback round, and confident shaping a growth plan. You’ll lead a multi-disciplinary team of social, influencer, paid, and strategy talent, and you’ll own commercial outcomes for the accounts under you.
What you’ll be doing
- Portfolio leadership: Own a portfolio of senior client relationships - CMOs, Marketing Directors, founders. Set the ambition with each client and lead quarterly business reviews. Shape the agency response to commercial, creative and operational asks.
- Senior client counsel: Be a trusted advisor on brand, growth and what’s next - not just delivery. Lead the strategic narrative across your accounts - connecting brand, social, influencer and paid into one story. Bring outside context into the room: industry shifts, competitor moves, audience changes.
- Team & talent: Lead a multi-disciplinary team of managers and execs across social, influencer, paid and strategy. Set the bar on what good looks like; coach managers; resolve delivery blockers. Make sure work shipped is work the agency is proud of.
- Commercial ownership: Own forecast, revenue and margin across your portfolio. Build scopes that work for the client and the agency - and renegotiate when reality shifts. Identify and convert organic growth across your accounts.
- New business & external: Lead organic growth conversations and contribute to new business pitches. Author senior proposals, response decks and chemistry sessions. Be a senior face for TGI at industry moments - events, panels, awards.
Who we’re looking for
- A senior agency operator. 5+ years in agency-side client leadership with a portfolio of senior accounts you’ve owned end-to-end. Trusted by senior clients. CMOs and Marketing Directors come to you for advice, not just delivery.
- Strategically literate. You can hold your own with strategists and creatives. You’re not a translator - you’re a contributor.
- Commercially confident. Forecast, margin, scope discipline, organic growth - these are second nature.
- A people leader. You’ve built and led multi-disciplinary teams and can point to the talent you’ve grown.
- Calm in the storm. Difficult feedback rounds, escalations, missed milestones - you steady the ship without losing the relationship.
- A sharp presenter. You can take a complex agency POV and make it land in 12 slides and 30 minutes.
- AI-fluent. Gemini/Claude/Notion AI are part of how you work - and you’re shaping how the team uses them.
- A craft champion. You hold the bar on the basics: brilliant briefs, sharp writing, clean delivery. You catch the small things.
Our Perks
- Competitive Salary - set per role, based on experience, location and role fit.
- Company bonus scheme up to 10% of salary based on personal & company performance.
- 25 days holiday allowance (plus the bank holidays).
- Hybrid remote working - Tuesday & Thursday in office.
- Monthly Travel Budget.
- Monthly Wellness budget.
- Company pension scheme.
- Enhanced maternity, paternity, sick pay & health cash plan.
- Flexible hours: we allow our team to set their own time. We trust our team to get their work done on their schedule.
- Fast growing company and opportunity to grow with the team.
- Open-minded culture, welcoming thoughts and ideas to be shared.
- Working with charitable organisations to help raise funds and give back.
- Regular team socials.
Everyone’s welcome. We believe that different ideas, perspectives and backgrounds are the cornerstones of creativity. As an equal opportunities employer, we welcome applications from all backgrounds, and treat all applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic. If you’re here to influence the world for good, then you’ll fit in nicely. We take pride in building a supportive and creative work environment, committed to inclusion, diversity, and representation.
Account Director (London) employer: The Good Influence
At The Good Influence, we pride ourselves on being a leading social agency that not only champions brands but also fosters a vibrant and inclusive work culture. With competitive salaries, flexible working hours, and a commitment to employee growth, we empower our team to thrive in their roles while making a positive impact through our charitable initiatives. Join us in London, where creativity meets purpose, and be part of a fast-growing company recognised as one of the best places to work.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Good Influence and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Good Influence are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Good Influence on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Good Influence. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Good Influence. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Good Influence:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Good Influence’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Good Influence
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Good Influence will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Good Influence, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
