Creative Strategist - Paid (Manchester)

Who we are

We're The Good Influence - a social agency for the relationship era. We grow brands people believe in. Not the loudest brands. The most trusted ones - the ones helping people eat, feel, look, do or live better. We call it The Good Economy, and it's the only place we work. Whether it’s launching Wild & Weleda on TikTok, supporting life‑saving tech such as R;pple or biohacking with Willpowders, we are here to harness the power of social: developing creative & engaging content, building vibrant communities, activating the right influencer partnerships and powering conversion & awareness through paid.

A few things we're proud of: 15+ industry awards in under five years, Adweek's 3rd Fastest Growing Agency Globally, IPA Beacon Agency, Best Global Small Social Agency 2026, and - most importantly to us - Campaign's Best Places to Work 2026. The team makes the work, and we work hard to make it a place worth being. Good Influence is in our name, but also in our nature. We exist to build brands and communities but also to give back; we donate 1% of our revenue to 1% for the Planet, supporting The Felix Project as well as being a climate positive business through On A Mission.

The Role

We're looking for a Creative Strategist (Paid) to own paid content strategy for a portfolio of TGI's accounts - leading creative testing roadmaps, hook architectures, creator partnerships, and refresh cadences that drive belief and growth for the brands we work with. You'll be the day‑to‑day paid creative owner clients lean on - the person who turns audit into action, reading what's happening in‑platform and shaping it into bold briefs the creative team can ship and the paid media team can run. You'll partner with Senior Paid Managers on the most complex work, and bring a small team along for the ride.

What you’ll be doing

• Account ownership: Own paid creative strategy for a portfolio of accounts - from creative audit to testing roadmap to refresh cadence. Be the day‑to‑day paid creative counterpart for clients in your portfolio. Hold the standard for the paid work that leaves your team.
• Paid content strategy craft: Build paid creative systems: hook architectures, format frameworks, refresh cadences, creator partnerships, signal design. Generate the big ideas - turning insight into scroll‑stopping concepts that work across formats, platforms and audiences. Run testing roadmaps and translate the learnings into the next sprint of fresh creative. Author the briefs that unlock the best work and feed the algorithm the right signal. Stay ahead of platform trends, creator culture and what's actually winning in‑feed.
• Bringing the team with you: Pull Execs and Associates into your creative process - sharing feedback and lifting the standard of the work. Spark ideas in others and help the team grow their creative craft.
• Senior partnership: Partner with Senior Paid Managers and Heads on the biggest accounts and pitches. Partner with the paid media leadership on creative‑to‑buying handoffs and measurement frameworks. Step into rooms with senior client stakeholders and hold your own.
• Cross‑team partnership: Pair with organic content, social, and influencer leads so paid content strategy lands across the lifecycle. Translate brand strategy into paid creative systems creative teams can build from.

Who we’re looking for

• Paid content track record. 5–7 years in paid social creative or performance creative at a social, creative, or paid specialist agency. A portfolio of shipped systems.
• Paid creative systems you've taken from brief through to in‑market with measurable signal.
• Platform‑deep. You can defend why a paid creative system works on each platform, not just describe it.
• A craft‑strong writer and ideas person. Your briefs and decks land; your hooks earn the click and your concepts get people talking.
• Client‑trusted. You hold a senior client room calmly and bring them with you.
• AI‑fluent. Across hook ideation, variant generation, and production workflows.
• Numerate and signal‑aware. You read paid performance fluently and design creative to feed the algorithm.
• Pragmatic and shippable. You make the call between 80% shipped and 95% polished, and you know which the moment needs.
• Culturally additive. You raise the bar on the team you join.

Our Perks

• Competitive Salary - set per role, based on experience, location and role fit.
• Company bonus scheme up to 10% of salary based on personal & company performance.
• Hybrid remote working - Tuesday & Thursday in office.
• Monthly Travel Budget.
• Monthly Wellness budget.
• Company pension scheme.
• Enhanced maternity, paternity and sick pay.
• Flexible hours: we allow our team to set their own time. We trust our team to get their work done on their schedule.
• Fast growing company and opportunity to grow with the team.
• Open‑minded culture, welcoming thoughts and ideas to be shared.
• Working with charitable organisations to help raise funds and give back.
• Regular team socials.
• 25 days holiday allowance (plus the bank holidays).
• Tools MacBook.

Everyone’s welcome

We believe that different ideas, perspectives and backgrounds are the cornerstones of creativity. As an equal opportunities employer, we welcome applications from all backgrounds, and treat all applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic. If you're here to influence the world for good, then you'll fit in nicely. We take pride in building a supportive and creative work environment, committed to inclusion, diversity, and representation.