At a Glance
- Tasks: Lead performance media for high-stakes brands and mentor a dynamic team.
- Company: Join The Good Influence, a top-rated social agency making a positive impact.
- Benefits: Enjoy competitive salary, hybrid working, wellness budget, and generous holiday allowance.
- Other info: Be part of an inclusive culture that values creativity and community.
- Why this job: Shape the future of paid media while building trusted brands that matter.
- Qualifications: 5+ years in performance media with strong leadership and strategic skills.
The predicted salary is between 47500 - 56000 £ per year.
Who we are
We're The Good Influence - a social agency for the relationship era. We grow brands people believe in. Not the loudest brands. The most trusted ones - the ones helping people eat, feel, look, do or live better. We call it The Good Economy, and it's the only place we work. Whether it’s launching Wild & Weleda on TikTok, supporting life-saving tech such as R;pple or biohacking with Willpowders, we are here to harness the power of social: developing creative & engaging content, building vibrant communities, activating the right influencer partnerships and powering conversion & awareness through paid.
A few things we're proud of: 21+ industry awards in under five years, Adweek's 3rd Fastest Growing Agency Globally, IPA Beacon Agency, Best Global Small Social Agency 2026, and - most importantly to us - Campaign's Best Places to Work 2026. The team makes the work, and we work hard to make it a place worth being. Good Influence is in our name, but also in our nature. We exist to build brands and communities but also to give back; we donate 1% of our revenue to 1% for the Planet, supporting The Felix Project as well as being a climate positive business through On A Mission.
The Role
We're looking for a Senior Paid Manager to lead performance media across a portfolio of high-stakes brands in The Good Economy - owning the strategy, the work, and the outcomes. You'll mentor a team of Paid Managers, set the bar on craft, and be the senior face of TGI's paid practice for your accounts. This is for someone who's done the Manager job well and is ready to step up: you can hold a room of senior clients on plans and performance, you've got a point of view on where paid is heading, and you know how to scale a team without losing rigour. You're the operating bar - the standard others measure themselves against.
What you'll be doing
- Account leadership: Lead performance media across a portfolio of high-stakes clients - owning the strategy, the work and the outcomes. Be the senior face of TGI's paid practice for your accounts. Set multi-channel paid strategy across your portfolio - the approach, the KPIs, the test-and-learn roadmap.
- Strategy & planning: Lead senior client conversations on performance, planning and growth. Bring outside-in thinking to client briefs: industry context, platform shifts, what competitors are doing. Pressure-test plans against real-world results and adjust at speed.
- Team management: Mentor and line-manage Paid Managers and Senior Execs - review work, set the craft bar, give structured feedback that sticks. Lead pitch contributions on paid strategy and run sessions internally to develop the team. Build career paths for the people you lead and own their progression conversations.
- Performance & commercial: Set the analytics framework across your accounts; surface trends across campaigns and turn them into agency-wide best practice. Lead deep-dive performance reviews and run experiments that move metrics meaningfully. Own forecast and revenue across your portfolio; flag risks early and spot growth opportunities. Keep scopes honest - manage burn against budget and coach the team on financial accuracy.
- Client relationships: Hold the room with CMOs and Marketing Directors - calmly, with data and conviction. Partner with creative leads to brief, review, and unlock paid-first creative that wins on platform. Champion creative testing as the central lever for performance gains.
Who we're looking for
- Senior paid track record. 5+ years in performance media, with a sharp portfolio of senior-led campaigns at meaningful scale.
- A confident senior face for clients. You can hold the room with CMOs and Marketing Directors - calmly, with data and conviction.
- A people leader. You've actively coached and developed paid talent and can show how your team has grown under you.
- Strategically sharp. You think in roadmaps and test plans, not just campaigns. You bring outside context into the room.
- Creative-fluent. You partner well with creative leads, brief sharply, and know how to unlock paid-first work.
- Commercially confident. Forecast ownership, margin awareness, scope discipline - these are second nature.
- Calm in a crisis. Performance dips, platform outages, last-minute pivots - you steady the ship and lead the response.
- A craft champion. You set the bar on the basics - naming, structure, QC, reporting - and hold the team to it.
- AI-fluent. Gemini/Claude/Perplexity plus platform-native AI - you've got a point of view on what's working and you're shaping how the team uses it.
- Curious about what's next. AI in paid, signal loss, retail media, emerging platforms - you've got a point of view and you're shaping it.
- A culture fit for TGI. Kind, low-ego, ambitious. You want to help build brands people believe in.
Our Perks
- Competitive Base Salary range - £47,500 - £56,000
- Company bonus scheme up to 10% of salary based on personal & company performance
- Hybrid remote working - Tuesday & Thursday in office
- Monthly Travel Budget
- Monthly Wellness budget
- Company pension scheme
- Enhanced maternity, paternity and sick pay
- Flexible hours: we allow our team to set their own time. We trust our team to get their work done on their schedule
- Fast growing company and opportunity to grow with the team
- Open-minded culture, welcoming thoughts and ideas to be shared
- Working with charitable organisations to help raise funds and give back
- Regular team socials
- 25 days holiday allowance (plus the bank holidays)
- Tools MacBook
Everyone's welcome
We believe that different ideas, perspectives and backgrounds are the cornerstones of creativity. As an equal opportunities employer, we welcome applications from all backgrounds, and treat all applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic. If you're here to influence the world for good, then you'll fit in nicely. We take pride in building a supportive and creative work environment, committed to inclusion, diversity, and representation.
Senior Paid Social Manager (London) in City of London employer: The Good Influence
The Good Influence is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and strategic thinking are highly valued. With a strong focus on employee growth, you will have the opportunity to mentor a talented team while working with high-stakes brands in The Good Economy, ensuring your contributions lead to meaningful outcomes. Located in a vibrant area, the company offers unique advantages such as flexible working arrangements and a commitment to professional development, making it an ideal place for those seeking a rewarding career in performance media.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Manager (London) in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Good Influence and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Good Influence are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Good Influence on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Good Influence. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Social Manager (London) in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Good Influence. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Good Influence:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Good Influence’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Good Influence
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Good Influence will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Good Influence, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
