Account Director (Manchester)

We’re looking for an Account Director who can lead relationships, deliver standout social-first work, and grow client partnerships with purpose.

Who we are

The Good Influence is an award winning social-first creative agency, influencing the world for good through content, community, creativity & conversion. We power disruptor brands to accelerate their growth and bring purpose into the mainstream. Whether it’s launching Wild Deodorant & Weleda on TikTok or supporting life-saving tech such as R;pple, we are here to harness the power of social: developing creative & engaging content, activating the right influencer partnerships and building vibrant communities!

Good Influence is in our name, but also in our nature. We exist to build brands and communities but also to give back; we donate 1% of our revenue to 1% for the Planet, supporting The Felix Project as well as being a climate positive business. We’re just over two years old, but as an ambitious and growing team (100% growth YoY) and business (300% growth YoY), we bring together exceptional client service and experience to achieve influence at the scale of a big agency, with the passion of a boutique.

The Role

As an Account Director, you’ll lead major client relationships, bringing together strategy, social, influencer, and paid to deliver standout, results-driven work. You’ll own senior stakeholder management, grow accounts through strategic vision and commercial awareness, and inspire the wider team to deliver at pace, with precision and purpose. You’ll also help shape the client services function—driving best practice, mentoring future leaders, and partnering with senior leadership to evolve how we work.

Key Responsibilities:

• Lead strategic relationships across priority accounts, acting as a senior partner to key client stakeholders.
• Deeply understand each client's business, audience, and category—ensuring all work delivers value and relevance.
• Identify and pursue organic growth opportunities, translating insight into action and strategy into impact.
• Shape and oversee the delivery of social-first campaigns—from content to creative, influencer to media.
• Ensure work meets the highest standards creatively, strategically, and operationally.
• Anticipate challenges, solve problems before they escalate, and keep delivery on track and on brief.
• Own commercial performance across your accounts, including forecasting, scoping, profitability, and reporting.
• Collaborate with department leads to develop innovative, efficient delivery models.
• Bring clarity to complexity—balancing bold creative with business objectives and measurable outcomes.
• Mentor Account Managers and Associate Account Directors, nurturing a high-performing team culture.
• Help grow client services as a discipline—evolving process, standards, and expectations.
• Champion collaboration across Creative, Strategy, Paid, Organic and Influencer to deliver truly integrated work.
• Stay sharp on platform trends, cultural shifts, and emerging formats—sharing knowledge and spotting opportunities.
• Contribute to thought leadership, pitches, agency initiatives, and new business.
• Help shape a positive, inclusive, and ambitious agency culture—by how you lead, support, and show up.

Who we’re looking for:

• 7–9 years’ experience in a social-first agency or integrated creative environment.
• A proven track record in growing client relationships and managing multi-channel campaigns.
• Strategic mindset with commercial acumen—able to balance performance, creativity, and profitability.
• Clear communicator, persuasive presenter, and confident decision-maker.
• Deep knowledge of social platforms, paid media, and influencer-led campaigns.
• Trusted team leader—empathetic, empowering, and consistent.
• Solutions-focused, culturally switched-on, and excited by doing work that means something.

Our Perks

• Hybrid remote working
• Flexible office hours
• Monthly Travel Budget
• Regular team socials
• Fast growing company and opportunity to grow with team
• Open-minded company, welcoming thoughts and ideas to be shared
• Working with charitable organisations to help raise funds and give back.
• 25 days holiday allowance (plus the bank holidays)
• WFH allowance
• Monthly Wellness budget
• Flexible hours: We allow our team to set their own time. We trust our team to get their work done on their schedule.
• Company bonus scheme
• Company pension scheme
• MacBook

Salary

Competitive salary depending on experience – typically ranging between £55,000–£65,000.

Everyone’s welcome

We believe that different ideas, perspectives and backgrounds are the cornerstones of creativity. As an equal opportunities employer, we welcome applications from all backgrounds, and treat all applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic.

If you’re here to influence the world for good, then you’ll fit in nicely. We take pride in building a supportive and creative work environment, committed to inclusion, diversity, and representation.