At a Glance
- Tasks: Lead local marketing efforts, drive enquiries, and build community partnerships in London.
- Company: Join The Good Care Group, a trusted home care provider in London.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and community engagement.
- Why this job: Make a real difference in the community while enhancing your marketing skills.
- Qualifications: 3+ years in local marketing, preferably in healthcare or social care.
The predicted salary is between 36000 - 44000 £ per year.
We're looking for an experienced Local Marketing Manager to lead marketing activity across London.
This is a hands‑on role focused on driving high‑quality enquiries, building strong local partnerships, and increasing brand awareness within the communities we serve.
You’ll combine strategic thinking with practical execution across digital marketing, local SEO, community engagement, healthcare partnerships and events, helping position The Good Care Group as the trusted provider of home care in London.
Responsibilities
- Develop a local marketing plan outlining channels, targets and timetables which are aligned with national business objectives.
- Drive high‑quality enquiries through local marketing campaigns, referral partnerships and community engagement.
- Build and maintain relationships with key local stakeholders, including hospitals, GPs, occupational therapists, charities, community organisations and healthcare professionals.
- Manage and optimise local digital marketing activity, including local social media and paid social campaigns.
- Produce and coordinate London‑specific marketing content, case studies, landing pages and promotional materials.
- Represent The Good Care Group at local networking events, healthcare forums, dementia cafés, carer groups and community initiatives.
- Identify and secure local PR opportunities to strengthen brand awareness and credibility.
- Monitor campaign performance, analyse key metrics and provide regular reporting and recommendations.
- Collaborate closely with Care Advisors, Operations and the wider Marketing team to improve customer experience and enquiry conversion.
- Develop materials (in conjunction with fulfilment agencies) to optimise campaigns (both digital and off line)
Requirements
- Minimum of 3 years' experience in local or regional marketing, ideally within healthcare, social care or professional services.
- Proven success delivering lead generation campaigns and improving enquiry conversion.
- Strong understanding of local marketing channels, including digital, paid social and community marketing.
- Experience developing referral partnerships and stakeholder relationships.
- Excellent communication, networking and presentation skills.
- Ability to create written content for both digital and print channels
- Strong analytical skills with experience measuring marketing performance and ROI.
- Experience producing localised marketing content and campaign materials.
- Ability to manage multiple projects, prioritise effectively and work independently.
- A full UK driving licence and willingness to travel across the London region.
- #J-18808-Ljbffr
Local Marketing Manager in London employer: The Good Care Group
At The Good Care Group, we pride ourselves on being an outstanding employer, offering live-in care assistants the chance to make a meaningful impact while enjoying a supportive and inclusive work culture. With comprehensive training opportunities, competitive pay, and a strong emphasis on employee well-being, our team members thrive in an environment that values personal growth and community connection. Join us in providing exceptional care across England and Scotland, where your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Local Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Good Care Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Good Care Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Good Care Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Good Care Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Local Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Good Care Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Good Care Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Good Care Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Good Care Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Good Care Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Good Care Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
