At a Glance
- Tasks: Lead commercial strategy and transition to Managing Director within 12-18 months.
- Company: Sundance, a stable deep-tech electronics business with a world-class reputation.
- Benefits: Direct mentorship from the founder and a clear pathway to leadership.
- Other info: Located in Chesham, Buckinghamshire, easily accessible via the Metropolitan Line.
- Why this job: Shape the future of a respected company while working with a talented engineering team.
- Qualifications: Experience in B2B sales or business development in electronics or related fields.
The predicted salary is between 80000 - 100000 £ per year.
About the role
This is not a conventional hire. Our client is Sundance — a 35‑year‑old deep‑tech electronics business based in Chesham, Buckinghamshire — looking for a Commercial Director who will, over 12‑18 months, become its Managing Director. The founder is ready to step back and wants the right person to step forward and carry forward everything he has built.
About Sundance
Since 1989, Sundance has been quietly building high‑performance embedded processing systems — the kind of technology that powers robotics, computer vision, advanced sensing, and mission‑critical applications for some of the most demanding customers in the world. Stable. Profitable. Genuinely world‑class.
The person we're looking for
You know how to walk into a room full of engineers and earn their respect — not because you're the smartest technologist there, but because you understand what they're building and why it matters. You've spent your career in B2B sales or business development in electronics, embedded systems, test & measurement, or a closely adjacent technical sector. You sell to engineers or alongside them. You're good at what you do, respected by your customers — and quietly wondering whether you could run something yourself one day.
What's on offer
- A defined pathway to Managing Director — not a someday promise, an actual plan
- Direct mentorship from a founder with three decades of deep domain knowledge
- A talented, stable engineering team who know their craft
- The chance to shape commercial strategy from day one in a profitable, respected business
Location
Chesham, Buckinghamshire. On the Metropolitan Line — closer to London than you might think.
Commercial Director in Chesham employer: The Good Board
Sundance offers an exceptional opportunity for growth and leadership within a stable, world-class deep-tech electronics business. With a clear pathway to becoming Managing Director, you will benefit from direct mentorship by the founder and work alongside a talented engineering team in a collaborative environment. Located in Chesham, Buckinghamshire, this role not only places you close to London but also allows you to shape the future of a respected company that values innovation and expertise.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Director in Chesham
✨Tip Number 1
Network like a pro! Attend industry events, meetups, and conferences where you can connect with professionals in the electronics and embedded systems sectors. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Showcase your expertise! Create a personal brand online by sharing insights, articles, or even videos about B2B sales and technology trends. This not only demonstrates your knowledge but also makes you more visible to potential employers.
✨Tip Number 3
Prepare for interviews by understanding the company’s products and their impact on the market. When you can speak their language and show genuine interest in what they do, you'll stand out as a candidate who truly gets it.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your skills and experience directly to us. Plus, it shows you're serious about joining our team!
We think you need these skills to ace Commercial Director in Chesham
Some tips for your application 🫡
Show Your Passion for Tech:When you're writing your application, let your enthusiasm for deep-tech and embedded systems shine through. We want to see that you genuinely care about the industry and understand its impact on the world.
Tailor Your Experience:Make sure to highlight your B2B sales or business development experience in electronics or related fields. We’re looking for someone who can connect with engineers, so share specific examples of how you've done this in the past.
Be Authentic:Don’t be afraid to show your personality! We appreciate authenticity, so let us know what makes you tick and why you’re interested in stepping into a leadership role at Sundance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at The Good Board
✨Know Your Tech
Make sure you brush up on the technical aspects of embedded systems and electronics. Understand the products Sundance offers and how they fit into the market. This will help you connect with the engineering team and show that you respect their work.
✨Showcase Your B2B Experience
Prepare to discuss your previous roles in B2B sales or business development. Highlight specific examples where you've successfully sold to engineers or collaborated closely with technical teams. This will demonstrate your ability to bridge the gap between commercial strategy and technical execution.
✨Emphasise Leadership Potential
Since this role is a stepping stone to Managing Director, be ready to talk about your leadership style and vision. Share instances where you've led teams or projects, and express your enthusiasm for taking on more responsibility in the future.
✨Ask Insightful Questions
Prepare thoughtful questions about Sundance's current challenges and future direction. This shows your genuine interest in the company and helps you understand how you can contribute to its success. Plus, it gives you a chance to engage with the founder and the team on a deeper level.
